Kokoro no Company, developer of "Oyatoko," which ranks No. 1 in family trust contracts for three consecutive years, launches public trust support service "Charitora"

Kokoro no Company, Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Kazuhiro Migaki) will begin offering "Charitora," a service to support the establishment and operation of public trusts, on July 2, 2026.

Through our family trust service "Oyatoko," we have been addressing the property challenges of families in an aging society, including measures against asset freezes due to dementia, property management, asset succession, and business succession.

"Oyatoko" has supported the "peace of mind" of many families as the No. 1 service in family trust contracts for three consecutive years (※).

Family trusts are a system for entrusting valuable assets for the benefit of "family."

On the other hand, public trusts are a system for entrusting valuable assets and aspirations for the benefit of "society."

What both have in common is the essence of trust: "connecting what one has cherished to the future through a reliable system."

In April 2026, the Public Trust Act was significantly revised for the first time in approximately 100 years, and a new public trust system was launched. This has expanded the options for business owners and wealthy individuals to more flexibly connect their philosophies and aspirations for society to the future as public activities.

Leveraging our expertise in trust design, property management, asset succession, and business succession cultivated in the family trust domain, we are launching "Charitora," a new service that provides end-to-end support, from the conceptual design of public trusts, consulting, and authorization support, to the establishment of operational structures and ongoing support after operations begin.

※Third consecutive year, following the survey in November 2023 (conducted from October 15 to November 11). Research organization: Japan Marketing Research Organization.

Structure of Public Trusts

Specific Background for Service Launch / From President and CEO Kazuhiro Migaki

We have supported the property succession of many business owners and wealthy individuals through family trusts and business succession support.

During this process, one business owner said to me upon completing their business succession:

"I am relieved to have passed the company on to my successor. However, I wonder how I should live the rest of my life. I feel like I'm losing my sense of purpose and meaning in life."

This individual had protected and nurtured their company for many years, providing value to society through their business. Shortly thereafter, they fell ill and passed away suddenly.

For owners of small and medium-sized enterprises, managing a company is not just a job.

It is the culmination of spending a significant portion of their lives protecting employees, building trust with business partners, and developing the company while being rooted in the local community.

For many, the company and business are at the center of their life's purpose.

On the other hand, considering the sustainability of the company, it is necessary to entrust the business to a successor at some point. At that time, beyond the succession of assets and shares, the question remains: "How can the business owner's own aspirations and philosophy be utilized in their subsequent life?"

If we had been able to explain a system like a public trust at that time, that individual might have been able to utilize the philosophy and experience they cherished for society and find new purpose and meaning in life even after business succession.

We believe that public trusts have the potential to connect the life story of a business owner not to the end of business succession, but to the next chapter of social contribution.

In recent years, there has been an increasing number of business owners and wealthy individuals interested in giving back to their local communities, solving social issues such as education, welfare, culture, and the environment, and supporting the next generation.

However, the options for realizing these aspirations in a sustainable manner have not always been widely known.

Public trusts are a system that allows these business owners and wealthy individuals to entrust a portion of their assets to society for the purpose of achieving public benefit, and to connect those aspirations to ongoing public activities.

It is not merely a one-time donation, but a way to leverage the settlor's philosophy and aspirations for society over the long term.

For example, instead of bequeathing all shares to a successor, a portion of them could be used for a public trust.

Alternatively, a portion of the funds obtained through business succession or M&A could be used for public activities for the local community or the next generation.

As a company that has supported "family peace of mind" through family trusts, we aim to support the spread of public trusts, which lead to "societal peace of mind," as our next stage.

From "asset succession" to "philosophy succession."

From "entrusting to family" to "entrusting to society."

About "Charitora"

"Charitora" is a service to support the establishment and operation of public trusts, derived from Charitable Trust.

From envisioning aspirations to the continuation of public activities.

We provide one-stop support, from the conceptualization of public trusts to ongoing support after operations begin, in collaboration with specialized professionals and external partners.

Main Support Contents

- Conceptual design of public trusts

- Support for designing public objectives and business content

- Organization of trust assets and operational schemes

- Support for application for authorization from administrative agencies

- Establishment of a cooperative system with trustees, trust administrators, specialized professionals, etc.

- Continuous ongoing support after operations begin

Kokoro no Company will continue to take on the challenge of creating new services that do not exist in the world, under the mission of "solving the challenges of an aging society and creating a world of lasting peace of mind."

For specific consultations, please contact us at the inquiry desk listed below. Please feel free to contact us.

Company Overview

Mission: To solve the challenges of an aging society and create a world of lasting peace of mind.

Company Name: Kokoro no Company, Inc. (formerly Trinity Technology, Inc.)

Location: 2F Higashi Ote Building, 1-1-7 Uchikanda, Chiyoda-ku, Tokyo

Established: October 30, 2020

Representative Director: Kazuhiro Migaki

Company URL: https://kokorono.co.jp/

Business Activities:

- "Oyatoko" (https://kokorono.co.jp/oyatoko/), a service combining family trust consulting and SaaS

- "Ohisapo" (https://kokorono.co.jp/ohisapo/), a lifelong support service for the elderly, etc.

- "Sumaho de Souzoku" (https://kokorono.co.jp/souzoku/), DX for inheritance procedures

- "Employee Succession Partners" (https://es-partners.co.jp/), supporting employee succession

- "Kokoro no Mirai Lab.", a professional community for family trusts, inheritance, etc.

(https://kokorono-labo.com/)

※Information provided is current as of the date of announcement.

Inquiries Regarding Services and Interviews

Kokoro no Company, Inc. President's Office Asanuma

03-6268-8805

info@kokorono.co.jp