"It's not just 'doesn't concern us' anymore" - TV Station News Director and Crisis Management PR Practitioner to Speak | Holding a "Crisis Management PR & Initial Response Seminar" for SMEs
Kinari Co., Ltd. will hold a "Crisis Management PR and Initial Response Seminar" for SMEs. A TV station news director and a crisis management PR practitioner will speak, providing practical explanations on initial responses to modern risks like social media firestorms from both journalistic and public relations perspectives.
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- 📰 Published: May 17, 2026 at 01:00
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Kinari Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative: Erina Okuno; hereinafter "the Company"), which provides public relations, advertising, and promotional support for companies and services, will hold a "Crisis Management PR and Initial Response Seminar" for PR managers and business owners of local small and medium-sized enterprises (SMEs).
This seminar will feature a news desk chief from a television station in Osaka, a PR practitioner with expertise in crisis management PR, and a moderator with public relations experience. They will provide practical explanations on the decisions and initial responses to be made during the "first 30 minutes" of a crisis such as an accident, scandal, or social media firestorm, from both journalistic and public relations perspectives.
The era where "it doesn't concern us because we're not famous" no longer applies.
In recent years, the risks surrounding companies have changed significantly.
While social media firestorms and media risks were traditionally limited to large corporations, the spread of social media has now extended these risks to regional companies and SMEs. In particular, incidents that are "extensions of daily life," such as posts by employees, on-site accidents, customer service issues, and statements by management, can quickly escalate into major social problems.
On the other hand, local SMEs often postpone the establishment of crisis management PR, citing reasons such as "we're not a famous company, so it won't be a big problem" or "we don't have dedicated PR staff."
However, in the actual news reporting field, editorial decisions are not based on a company's fame, but rather on factors such as "human lives, safety, and recurrence potential." This seminar will take into account these realities and provide small and medium-sized enterprises with the fundamental principles of initial response that they must at least grasp, and "decision-making criteria to avoid being paralyzed in an emergency."
Features of this seminar
1. Television station news director to speak: Learn from the perspective of "those who report" rather than "those who are reported on."
This seminar will feature a news director from a television station.
They will share a realistic perspective from the news field, discussing topics such as "why even unknown companies are reported on," "what aspects of company announcements are scrutinized," and "what moments are perceived as 'hiding something'."
2. Learn "initial response" in a practical format, not just "knowledge."
Participants will work in a workshop format, assuming potential troubles that could occur in their own company and actually creating "the first sentence" of a response. By providing feedback from both journalistic and public relations perspectives, the seminar is designed to ensure participants don't just "think they understand."
3. A 6-session practical course is also available.
For those interested, a 6-session practical course called "Kinari Zemi" will also be held, where participants will actually build their company's crisis response system. The 6-session course aims to create a state where, in an emergency, participants "don't have to think" but rather have "already decided" by organizing their own risks, creating emergency contact networks, developing initial response flows, drafting apology statements, and preparing anticipated Q&As, thereby creating a simple crisis management manual.
Event details
Venue
Osaka Ekimae Daiichi Building 5F, 1-3-1 Umeda, Kita-ku, Osaka-shi, Osaka Prefecture
Date and Time
July 21, 2026 (Tuesday) 18:00〜20:00
Participation Fee
3,000 yen (reservation required, first-come, first-served)
*Please pay at the venue (receipts can be issued)
Target Audience
- PR managers of small and medium-sized enterprises
- Business owners
- General affairs, human resources, and business planning managers
- Those who feel anxious about corporate crisis management
Speakers
Sachiko Nozaki (Crisis Management PR)
Has extensive experience in media promotion, recruitment PR, internal PR, risk management, and crisis management PR, supporting PR activities for over 120 companies. Has approximately 20 years of PR experience.
Mitsuyuki Ikizaki (News Desk Chief, Osaka-based TV station)
Has been active on the front lines of journalism for approximately 35 years, involved in the production of news programs and reporting activities. Also actively participates in external activities such as giving seminars on public relations and information dissemination.
Erina Okuno (Representative, Kinari Co., Ltd.)
Experienced IR and PR in operating companies, established Kinari Co., Ltd. in 2024. Supports a wide range of PR activities including internal PR, media promotion, and recruitment PR. Has approximately 12 years of PR experience.
How to participate
Participation application form: https://forms.gle/MaUMqu3UBw21ZntH7
Capacity: 50 people (reservation required / first-come, first-served)
Application deadline: July 20, 2026 (Monday) 23:59
About Kinari Co., Ltd.
Kinari Co., Ltd. is a company that supports public relations and advertising for small and medium-sized enterprises, based on the philosophy of "spreading as is." Beyond mere media exposure, the company helps businesses organize "how they are seen by whom" and "what they want to convey to whom," and provides comprehensive PR design including management, recruitment, sales, and internal communication. They offer consistent support from formulating PR strategies, planning based on media perspectives, to press release production, dissemination strategies, and internal/external communication. They also work to foster horizontal connections among PR professionals by operating the "OK-kai" PR community in Kansai and the "TK-kai" PR community in Kanto.
Company Profile
Company Name: Kinari Co., Ltd.
Headquarters: Yamato Building 4, 1-6-16 Kanda Izumicho, Chiyoda-ku, Tokyo
This seminar will feature a news desk chief from a television station in Osaka, a PR practitioner with expertise in crisis management PR, and a moderator with public relations experience. They will provide practical explanations on the decisions and initial responses to be made during the "first 30 minutes" of a crisis such as an accident, scandal, or social media firestorm, from both journalistic and public relations perspectives.
The era where "it doesn't concern us because we're not famous" no longer applies.
In recent years, the risks surrounding companies have changed significantly.
While social media firestorms and media risks were traditionally limited to large corporations, the spread of social media has now extended these risks to regional companies and SMEs. In particular, incidents that are "extensions of daily life," such as posts by employees, on-site accidents, customer service issues, and statements by management, can quickly escalate into major social problems.
On the other hand, local SMEs often postpone the establishment of crisis management PR, citing reasons such as "we're not a famous company, so it won't be a big problem" or "we don't have dedicated PR staff."
However, in the actual news reporting field, editorial decisions are not based on a company's fame, but rather on factors such as "human lives, safety, and recurrence potential." This seminar will take into account these realities and provide small and medium-sized enterprises with the fundamental principles of initial response that they must at least grasp, and "decision-making criteria to avoid being paralyzed in an emergency."
Features of this seminar
1. Television station news director to speak: Learn from the perspective of "those who report" rather than "those who are reported on."
This seminar will feature a news director from a television station.
They will share a realistic perspective from the news field, discussing topics such as "why even unknown companies are reported on," "what aspects of company announcements are scrutinized," and "what moments are perceived as 'hiding something'."
2. Learn "initial response" in a practical format, not just "knowledge."
Participants will work in a workshop format, assuming potential troubles that could occur in their own company and actually creating "the first sentence" of a response. By providing feedback from both journalistic and public relations perspectives, the seminar is designed to ensure participants don't just "think they understand."
3. A 6-session practical course is also available.
For those interested, a 6-session practical course called "Kinari Zemi" will also be held, where participants will actually build their company's crisis response system. The 6-session course aims to create a state where, in an emergency, participants "don't have to think" but rather have "already decided" by organizing their own risks, creating emergency contact networks, developing initial response flows, drafting apology statements, and preparing anticipated Q&As, thereby creating a simple crisis management manual.
Event details
Venue
Osaka Ekimae Daiichi Building 5F, 1-3-1 Umeda, Kita-ku, Osaka-shi, Osaka Prefecture
Date and Time
July 21, 2026 (Tuesday) 18:00〜20:00
Participation Fee
3,000 yen (reservation required, first-come, first-served)
*Please pay at the venue (receipts can be issued)
Target Audience
- PR managers of small and medium-sized enterprises
- Business owners
- General affairs, human resources, and business planning managers
- Those who feel anxious about corporate crisis management
Speakers
Sachiko Nozaki (Crisis Management PR)
Has extensive experience in media promotion, recruitment PR, internal PR, risk management, and crisis management PR, supporting PR activities for over 120 companies. Has approximately 20 years of PR experience.
Mitsuyuki Ikizaki (News Desk Chief, Osaka-based TV station)
Has been active on the front lines of journalism for approximately 35 years, involved in the production of news programs and reporting activities. Also actively participates in external activities such as giving seminars on public relations and information dissemination.
Erina Okuno (Representative, Kinari Co., Ltd.)
Experienced IR and PR in operating companies, established Kinari Co., Ltd. in 2024. Supports a wide range of PR activities including internal PR, media promotion, and recruitment PR. Has approximately 12 years of PR experience.
How to participate
Participation application form: https://forms.gle/MaUMqu3UBw21ZntH7
Capacity: 50 people (reservation required / first-come, first-served)
Application deadline: July 20, 2026 (Monday) 23:59
About Kinari Co., Ltd.
Kinari Co., Ltd. is a company that supports public relations and advertising for small and medium-sized enterprises, based on the philosophy of "spreading as is." Beyond mere media exposure, the company helps businesses organize "how they are seen by whom" and "what they want to convey to whom," and provides comprehensive PR design including management, recruitment, sales, and internal communication. They offer consistent support from formulating PR strategies, planning based on media perspectives, to press release production, dissemination strategies, and internal/external communication. They also work to foster horizontal connections among PR professionals by operating the "OK-kai" PR community in Kansai and the "TK-kai" PR community in Kanto.
Company Profile
Company Name: Kinari Co., Ltd.
Headquarters: Yamato Building 4, 1-6-16 Kanda Izumicho, Chiyoda-ku, Tokyo