Challenging to Enhance the Value of School Lunches! Towards a New Era of School Lunches with "Sa-Shi-Su-Se-So"! Kitchen Company Introduces Tamanoi Vinegar

https://www.tamanoi.co.jp/

Kitchen Company Company (Headquarters: Kyoto Prefecture, Representative: [Representative's Name]), which operates in the prepared meal and restaurant business, is promoting a project focused on Japan's traditional basic seasonings "Sa-Shi-Su-Se-So" and "rice" as a new initiative to maximize the added value of its products and deliver authentic flavors to customers.

Following the introduction of soy sauce from the long-established "Koyama Jozo" in Fushimi, Kyoto last month, we have decided to fully adopt vinegar from "Tamanoi Vinegar Co., Ltd." (Headquarters: Sakai City, Osaka Prefecture), a company boasting advanced technology and tradition, as the second phase of this project.

Through this, we will accelerate the creation of products that further enhance the deliciousness of "rice," which Japanese people love, and elevate our customers' daily dining tables to "a slightly luxurious and truly reassuring time."

About Tamanoi Vinegar Co., Ltd.

Tamanoi Vinegar Co., Ltd. (Headquarters: Sakai City, Osaka Prefecture), chosen as a partner by Kitchen Company Company, is one of Japan's leading long-established vinegar manufacturers with a history of 117 years, inheriting tradition in the historic land of "Sakai," where vinegar brewing technology is said to have been first introduced to Japan.

The company's greatest commitment is the use of "domestic rice" nurtured by Japan's rich natural environment. Using only carefully selected, high-quality domestic rice, the vinegar is meticulously crafted using proprietary brewing techniques cultivated over many years. It is characterized by a mellow richness and an elegant, crisp acidity with less of the pungent stimulation.

Furthermore, a significant strength is their thorough commitment to "gluten-free," catering to modern health consciousness, diverse food needs, and allergies.

Tamanoi Vinegar continues to provide safety and deliciousness adapted to the times while preserving traditional techniques. Their reliable quality and safety perfectly align with Kitchen Company Company's philosophy of "delivering vitality through everyday meals," leading to this full-scale adoption. We will deliver new deliciousness that balances depth of flavor with safety and security.

Background: Why is Kitchen Company Company Focusing on "Basics" Now?

In recent years, while food has become more diverse and convenient, the need for "safety and security" and "authenticity" in what we eat daily has reached unprecedented levels. Kitchen Company Company has pursued "food that enriches the body and soul" beyond simply providing delicious meals.

In this pursuit, we turned our attention to the "rice," the foundation of the Japanese dining table, and the basic seasonings "Sa-Shi-Su-Se-So" (sugar, salt, vinegar, soy sauce, miso) that determine the taste of dishes, as our starting point.

No matter how luxurious the ingredients, if the base seasonings and rice are mediocre, true感動 (deep impression/emotion) cannot be born. Conversely, by thoroughly refining the basics that everyone knows, everyday menus can be transformed into dishes with overwhelming "added value." Kitchen Company Company is convinced that this "commitment to basics" is the true luxury required in the coming era, and is therefore undertaking a comprehensive review of its seasonings.

Trajectory of the Project and Current Initiatives

1. [Past Achievement] Soy Sauce from the Supreme Flavor of Fushimi, Kyoto, "Koyama Jozo"

As the first step of the project, we introduced soy sauce from the prestigious "Koyama Jozo," which thrives in Fushimi, Kyoto, starting last month. The mellow, deep richness nurtured by Fushimi's famous water, and the refined aroma that never interferes with the taste of the ingredients, have dramatically evolved the flavors of our simmered dishes, grilled dishes, and sauces. It's the same menu, yet the depth of the aftertaste is completely different.

2. [Current Focus] Adoption of "Tamanoi Vinegar," a Fusion of Tradition and Innovation

And this time, from among numerous candidates, we decided to adopt "Tamanoi Vinegar" in selecting "vinegar" that balances flavors and adds sharpness and a refreshing elegance to dishes.

Tamanoi Vinegar is a leading Japanese vinegar manufacturer that cherishes traditional vinegar-making techniques while continuing to create innovative products that meet modern health consciousness and diverse needs.

By incorporating Tamanoi Vinegar into Kitchen Company Company's menu this time, it achieves both exquisite sharpness and richness. The acidity is not harsh, and there is little pungent stimulation, gently unifying the overall flavor of the dishes.

It also enhances health value. Menu development becomes possible that allows customers to naturally and deliciously consume the inherent health benefits of vinegar (such as fatigue recovery and appetite enhancement).

The synergy with rice is our greatest focus, and its excellent compatibility with "rice" improves deliciousness, making it a better match for daily employee cafeteria and bento menus.

3. Unwavering Commitment to "Rice" as the Foundation

Kitchen Company Company positions "rice" as the foundation of all meals and its best complement, using pesticide-reduced Koshihikari rice from Tanba Sasayama, grown by contracted farmers.

Combined with the "Koyama Jozo soy sauce" and "Tamanoi Vinegar" introduced this time, the value of school lunches and bentos will be enhanced.

Future Outlook: Commitment to "Sa-Shi-Su-Se-So"

Kitchen Company Company's challenge does not end here. In the future, we are considering partnerships with wonderful producers nationwide and manufacturers who preserve traditional methods for "sugar," "salt," and "miso."

Kitchen Company Company is committed to seasonings and rice to improve the value of school lunches and deliver vitality to workers. We will grow into a brand that customers say, "As expected, 2nd Kitchen is a cut above the rest." We are already in negotiations for "miso" procurement and plan to begin transactions soon.

【Company Profile】

Company Name: Kitchen Company Co., Ltd.

Location: 296-2 Kuze Higashi Tsuchikawa-cho, Minami-ku, Kyoto City

Representative: Takao Morita, President and Representative Director

Business Activities: Manufacturing and delivery of school lunches and bentos for corporations, operation of catering services, food manufacturing

Established: October 2007

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