Breaking Limits at a Traditional Japanese Confectionery: Okameido Carmia Store's 'Massive Volume-Up Sale' Featuring Toyohashi Station's No.1 Souvenir 'Black Thunder Anmaki'!

Okameido Co., Ltd. (Head Office: Toyohashi City, Aichi Prefecture / President: Takahiko Mori), a wagashi maker with over 70 years of history in the Higashi-Mikawa region of Aichi Prefecture, will host a 3-day limited 'Massive Volume-Up Sale' at its Okameido Carmia Store from Friday, June 19 to Sunday, June 21, 2026.

This event’s theme is not “discounting,” but “increasing quantity.”

With ongoing inflation and the growing sentiment of “another price hike…,”

“We wanted to increase portions so much that people would smile just seeing them.”

This community-focused event was born from that very idea.

Popular items will see significant increases:
- Mitarashi dango: 5 pieces for the price of 3
- Warabi mochi: increased by approximately 1.7 times
- Osekihan (red rice): 20% more

Additionally, the popular anmaki (sweet bean roll) set—including the No.1 souvenir at Toyohashi Station※, 'Black Thunder Anmaki'—will be sold at a special price.

“We want to bring a little energy to the city through wagashi.”

This is a serious attempt by a locally rooted, long-established confectionery shop at a “reverse-type sale.”

※As of February 2026, according to JR Tokai

■ We went all out—so much that people might say “too much!”

The theme of this sale is “massive volume-up.”

This is not just a simple discount event.

We aimed to create a wagashi shop that offers an enjoyable experience—
where customers feel:
- “My mood instantly lifts when I buy something”
- “I want to show this to my family”
- “I can’t help but take a photo”

The Carmia Store is directly connected to Toyohashi Station, attracting a wide range of customers:
- Commuters
- Travelers
- Students
- Visitors returning home
- Shinkansen users

Precisely because of this, we aim to create an event that leaves a lasting impression:
- “Toyohashi is interesting!”
- “There’s a lively wagashi shop here!”

■ Freshly made in the morning, increased to the maximum

Products during the sale will be manufactured fresh each morning at the factory.

We will sell freshly made wagashi with increased portions on the same day.

The “live freshness” that convenience stores and supermarkets cannot offer is one of the highlights of this event.

■ Featured Products

● Toyohashi’s No.1 souvenir, 'Black Thunder Anmaki,' included

Anmaki: “2 extra pieces”

A set of 5 favorite anmaki, including the 'Black Thunder Anmaki.'

Priced at approximately “3 pieces’ worth,” but with 5 pieces included.

- Special price: 840 JPY (tax included)

The combination of its crunchy texture and chewy dough has made it popular, and it is now recognized as a “new staple souvenir from Toyohashi,” gaining support even from out-of-prefecture visitors.

● Mitarashi dango: “2 extra pieces”

Chewy dango coated with a sweet and savory house-made sauce.

Increased from the usual 3-piece price to 5 pieces.

- Regular 900 JPY → 540 JPY (tax included)

Popular for its fragrant grill marks and soft texture that only freshly made dango can offer.

● Warabi mochi: “+150g”

The annual favorite “gooey and chewy” warabi mochi.

This time, it will be sold in a special version with 150g extra, at the small size price.

- Regular 1,280 JPY → 1,080 JPY (tax included)

Known for its melt-in-your-mouth softness when picked up with chopsticks.

● Steamed osekihan (red rice): “+20%”

Okameido’s signature osekihan made with Hokkaido-grown azuki beans.

Steamed in wooden bamboo steamers to achieve a fluffy, chewy texture.

This time, increased from 210g to 260g.

- Price: 580 JPY (tax included)

A popular item with many repeat customers, known as “authentic osekihan available at the station.”

■ Limited-time sale of “hidden popular items”

During the sale, “behind-the-scenes” items rarely seen on shelves will be sold in limited quantities, including:
- Anmaki wrappers
- Outlet anko (sweet red bean paste)
- Daily changing onigiri

In particular, the “anmaki wrapper” is a hidden hit with fans who say:
- “I want to eat it as-is”
- “I want to wrap ice cream in it at home”

■ No losers! Lucky draw event

During the event, customers receive one guaranteed prize draw for every 1,000 JPY spent.

- 1st prize: 1,000 JPY Okameido gift voucher
- Participation prize: 100 JPY voucher

As a “festival-like confectionery shop,” this event is consistently popular with families and children.

■ President’s Comment

“Lately, I keep hearing conversations like, ‘It’s gotten expensive again…’

So this time, I wanted people to smile and say, ‘It’s actually increased!’

I believe this is how a wagashi shop can contribute to the community.

I’d be happy if visitors to Toyohashi Station thought, ‘Hmm, there’s an interesting shop here.’”

Takahiko Mori
President, Okameido Co., Ltd.

■ Event Overview

【Event Name】
Okameido Carmia Store Massive Volume-Up Sale

【Dates】
June 19 (Fri) – June 21 (Sun), 2026

【Business Hours】
10:00 – 21:00

【Location】
Okameido Carmia Store
2F Carmia, Nishiyado, Hanada-cho, Toyohashi City, Aichi Prefecture

【Phone Number】
0532-56-6087

【About Okameido】

Okameido Co., Ltd. is a wagashi specialty store founded in 1950.

Under the theme “At the center of regional revitalization through challenge and innovation,” we actively develop products in collaboration with local Higashi-Mikawa ingredients, regional businesses, and cultural elements.

Starting with 'Black Thunder Anmaki,' we challenge the new possibilities of wagashi culture by creating “wagashi you can only buy here.”

【Company Overview】

■ Company Name: Okameido Co., Ltd.
■ Headquarters: 164 Minamikoike-cho, Toyohashi City, Aichi Prefecture
■ Representative: President Takahiko Mori
■ Founded: 1950
■ Website: Okameido Official Site
■ Instagram: Okameido Instagram
■ X (formerly Twitter): Okameido Official X Account