Shelf Life is Only 3 Hours. Long-Established Japanese Confectionery Okamedo Re-releases 'Bomb-Level' New Sensation Sweet 'Gorogoro Fresh Strawberry Milk Bomb Daifuku'

Okamedo Co., Ltd. (Headquarters: Toyohashi City, Aichi Prefecture; President: Takahiko Mori), a long-established confectionery shop that has been making Japanese sweets for over 70 years in the Mikawa region of Aichi Prefecture, will re-release the 'Gorogoro Fresh Strawberry Milk Bomb Daifuku' using irregular strawberries from Toyohashi in limited quantities from June 2026.

This product is an unprecedented new sensation Japanese sweet that allows you to enjoy 'three textures' depending on the thawing time.

In a frozen state, it's like 'strawberry ice cream'.
Semi-thawed, it has a crispy frozen texture.
When fully thawed, it transforms into a 'bomb state' where the contents melt out.

The shelf life is only 3 hours after thawing.

This is a popular product from Okamedo that has been a hot topic on social media as a 'sweet that is completed over time'.

■ Online Shop
Okamedo Online Shop

■ 'Daifuku becomes a bomb.'

The biggest feature of the 'Gorogoro Fresh Strawberry Milk Bomb Daifuku' is its 'texture that changes over time'.

Inside the soft gyuhi (rice cake) are generous amounts of homemade milk bean paste and fresh Toyohashi strawberries.

As thawing progresses, the texture changes, finally turning into a 'bomb state' where the contents melt out.

Unlike typical 'strawberry daifuku', this is a new experiential Japanese sweet that lets you enjoy the 'timing of eating' itself.

■ Three Ways to Eat, Which One Will You Choose?

① Eat as ice cream [Frozen: 20-30 minutes]

The mochi is slightly firm.
Enjoy a crunchy texture and a refreshing sensation like strawberry ice cream.

② Eat frozen [Semi-thawed: 50-70 minutes]

The mochi is moderately soft, and the inside is crispy.
A perfect balance of coldness and softness.

③ Eat melting [Thawed: 2-3 hours]

The contents overflow in a 'bomb state'.

It transforms into a new sensation melting strawberry daifuku that you eat with a spoon.

*Thawing times are approximate. They vary depending on temperature and environment.

■ A Regionally Collaborative Sweet Born from Toyohashi's 'Irregular Strawberries'

The strawberries used are irregular ones from Toyohashi.

These strawberries, which did not reach the market only due to shape or size reasons, are used lavishly.

'It's a waste to throw them away when the taste is the same.'

With this in mind, Okamedo has been working on making Japanese sweets that also contribute to reducing food loss, in collaboration with local farmers.

'Eating deliciously' also helps support the region and agriculture.

This sentiment is also embedded in the 'Gorogoro Fresh Strawberry Milk Bomb Daifuku'.

■ 'Japanese Sweets Should Be More Free'

Okamedo is not just preserving tradition but also pursuing 'new ways to enjoy Japanese sweets'.

Appearance.
Texture.
How to eat.
Surprise.
Excitement.

By transforming Japanese sweets into an 'experience', they want the younger generation to feel that 'Japanese sweets are interesting'.

The 'Gorogoro Fresh Strawberry Milk Bomb Daifuku' is a new sensation Japanese sweet born from such 'challenge and innovation', characteristic of Okamedo.

■ Product Overview

Product Name: Gorogoro Fresh Strawberry Milk Bomb Daifuku

Price: 780 yen (tax included)

Sales Locations:
・Okamedo directly managed stores
・Official online shop

■ Online Shop
Gorogoro Fresh Strawberry Milk Bomb Daifuku Product Page

Shelf Life: 3 hours after thawing

*You can enjoy different textures when frozen, semi-thawed, and fully thawed.

■ About Okamedo Co., Ltd.

Okamedo Co., Ltd. is a long-established Japanese confectionery shop founded in 1950.

Centered on the Higashi-Mikawa region of Aichi Prefecture, it continues to make Japanese sweets that value local culture and the seasons.

In recent years, it has been actively taking on new challenges, including corporate collaboration products like 'Black Thunder An Maki' and products themed around 'Japanese sweets x Playfulness'.

While upholding 'challenge' and 'innovation', it pursues the possibilities of Japanese sweet culture for the next 100 years.

【Company Overview】

■ Company Name
Okamedo Co., Ltd.

■ Location
164 Minami-Oike-cho, Toyohashi City, Aichi Prefecture

■ Representative
President Takahiko Mori

■ Official Website
Okamedo Official Website

■ X (formerly Twitter)
Okamedo Official X

■ Instagram
Okamedo Official Instagram