Old-established Wagashi Shop Okamedo Launches Summer-limited 'Premium Honkuzu Manju' Using Top-grade Arrowroot 'Zuiichi'
Okamedo, a 70-year-old Japanese confectionery shop in Aichi, has released 'Premium Honkuzu Manju' for the summer season. The product uses 'Zuiichi,' a rare, 100% natural domestic arrowroot powder. Handcrafted by artisans, it features a transparent texture, Hokkaido adzuki bean paste, and a traditional bamboo leaf wrap.
📋 Article Processing Timeline
- 📰 Published: May 20, 2026 at 19:00
- 🔍 Collected: May 20, 2026 at 10:31
- 🤖 AI Analyzed: May 22, 2026 at 04:41 (42h 9m after Collected)
Okamedo Co., Ltd. (Headquarters: Toyohashi, Aichi; CEO: Takahiko Mori), a long-established Wagashi shop with over 70 years of history in the Mikawa region, has launched its summer-limited product, 'Premium Honkuzu Manju,' available at all direct-managed Okamedo stores.
The product features 'Zuiichi,' a rare, top-grade Honkuzu (arrowroot) powder often referred to as 'White Diamond.' Made exclusively from 100% domestic natural arrowroot, this seasonal treat offers a transparent beauty and a smooth texture that dissolves on the tongue. In response to the growing consumer preference for authentic ingredients, Okamedo developed this product with a mission to deliver the true taste of Honkuzu.
◆ Transparency and Texture only 'Authentic Kuzu' can create
The 'Premium Honkuzu Manju' uses 'Zuiichi,' the highest grade of arrowroot powder. Unlike many commercial kuzu products that use potato starch, 'Zuiichi' is 100% pure. Honkuzu is a rare material requiring labor-intensive refinement, earning its nickname 'White Diamond.' Artisans carefully cook the dough based on years of experience to achieve the perfect balance of gloss, elasticity, and refreshing aftertaste.
◆ Smooth strained bean paste using Hokkaido adzuki beans
The filling is high-quality Koshian (strained bean paste) made from carefully cooked Hokkaido adzuki beans. The sweetness is elegantly refined to complement the delicate aroma of the kuzu, creating a remarkably smooth mouthfeel.
◆ Bamboo leaf presentation
Each piece is carefully wrapped in a bamboo leaf. The fresh scent and cooling appearance of the leaf further enhance the transparency of the manju, making it an ideal gift for the summer season.
[Product Overview]
Product Name: Premium Honkuzu Manju
Price: 320 yen (tax included)
Availability: Summer limited
Retailers: All Okamedo direct-managed stores
*Note: Limited quantities available.
The product features 'Zuiichi,' a rare, top-grade Honkuzu (arrowroot) powder often referred to as 'White Diamond.' Made exclusively from 100% domestic natural arrowroot, this seasonal treat offers a transparent beauty and a smooth texture that dissolves on the tongue. In response to the growing consumer preference for authentic ingredients, Okamedo developed this product with a mission to deliver the true taste of Honkuzu.
◆ Transparency and Texture only 'Authentic Kuzu' can create
The 'Premium Honkuzu Manju' uses 'Zuiichi,' the highest grade of arrowroot powder. Unlike many commercial kuzu products that use potato starch, 'Zuiichi' is 100% pure. Honkuzu is a rare material requiring labor-intensive refinement, earning its nickname 'White Diamond.' Artisans carefully cook the dough based on years of experience to achieve the perfect balance of gloss, elasticity, and refreshing aftertaste.
◆ Smooth strained bean paste using Hokkaido adzuki beans
The filling is high-quality Koshian (strained bean paste) made from carefully cooked Hokkaido adzuki beans. The sweetness is elegantly refined to complement the delicate aroma of the kuzu, creating a remarkably smooth mouthfeel.
◆ Bamboo leaf presentation
Each piece is carefully wrapped in a bamboo leaf. The fresh scent and cooling appearance of the leaf further enhance the transparency of the manju, making it an ideal gift for the summer season.
[Product Overview]
Product Name: Premium Honkuzu Manju
Price: 320 yen (tax included)
Availability: Summer limited
Retailers: All Okamedo direct-managed stores
*Note: Limited quantities available.
FAQ
What is the name of the premium manju launched by Okamedo in summer 2024?
The product is called 'Premium Honkuzu Manju' launched by Okamedo for summer 2024.
Which brand produces the summer-limited Premium Honkuzu Manju using Zuiichi arrowroot?
Okamedo, a 70-year-old wagashi shop, produces the Premium Honkuzu Manju with Zuiichi.
What type of bean paste is used in Okamedo's Premium Honkuzu Manju released in 2024?
Hokkaido adzuki bean paste is used in Okamedo's Premium Honkuzu Manju released in 2024.
What makes Zuiichi arrowroot powder special in Okamedo's 2024 summer manju product?
Zuiichi is a rare, 100% natural domestic arrowroot powder used in Okamedo's 2024 manju.
How is the Premium Honkuzu Manju from Okamedo wrapped, as launched in summer 2024?
The Premium Honkuzu Manju is wrapped in a traditional bamboo leaf by artisans at Okamedo.