Uluru Specially Sponsors the '5th City Promotion Award Conference' Hosted by the Japan Management Association on April 21

Uluru Co., Ltd. (Chuo-ku, Tokyo; Representative Director and CEO: Tomoya Hoshi; hereinafter 'Uluru'), a leading company in solving the labor shortage problem through multiple SaaS offerings, specially sponsored the '5th City Promotion Award Conference' hosted by the Japan Management Association, held on April 21, 2026.

■ Background of the Special Sponsorship

The 'City Promotion Award' is organized by the Japan Management Association. It is a public-private partnership awards system that praises outstanding city promotion efforts (recommendation and promotion activities for a region to be chosen) by local governments, companies, and organizations. By sharing and spreading these examples, the award aims to foster civic pride across Japan and contribute to regional revitalization. At the '5th City Promotion Award Conference' (hereinafter, the Conference) held on April 21, 2026, the award-winning organizations of the 'City Promotion Award 2025' gathered to share the background, ingenuity, struggles, and future prospects of their initiatives.

*Details of the Conference: https://prtimes.jp/main/html/rd/p/000000344.000078820.html

Uluru has contributed to operational efficiency and productivity improvements for both the public and private sectors by providing public bidding and procurement business infrastructure, such as the bidding information bulletin service 'NJSS' and the purchasing and procurement service for public institutions 'Chotatsu Info.' Furthermore, Uluru operates 'GovTech Bridge,' a portal site bridging the public and private sectors to promote municipal DX. Uluru aims not just to provide services, but to become a 'public-private co-creation partner' that deeply embeds itself in local communities to overcome field challenges together. To realize this desire and accelerate a new form of public-private partnership, Uluru decided to become a special sponsor for this Conference.

■ Details of the Special Sponsorship

As an intermediary support organization connecting the public and private sectors, Uluru used this Conference to praise municipalities and organizations engaging in progressive city promotions. Through the following support, Uluru expressed its intention to promote further public-private co-creation in the future.

<1. Presentation of the Uluru Award: Agency-wide free provision of 'Chotatsu Info' to Gold and Silver award-winning municipalities until the end of March 2027>

Presented by Kitazawa, Deputy Head of the Govtech Business Division at Uluru.

Uluru presented the 'Uluru Award' to Gold and Silver award-winning municipalities, granting them agency-wide free access until the end of the fiscal year to 'Chotatsu Info.' This service not only allows searching and viewing of procurement information from approximately 9,000 institutions over the past 16 years, but also realizes procurement efficiency through a 'specification drafting support function' utilizing generative AI, which reduces time and improves the quality of specification creation.

<2. Visualization and Support for Municipal DX Promotion>

Explained by Dogami, in charge of 'GovTech Bridge' at the Future Creation Division, Uluru.

Uluru announced its support for strategic planning for sustainable organizational management to the municipalities participating in this Conference. This support is based on information from the 'Municipality Dock Ranking*,' which allows objective understanding of each municipality's current position in municipal DX, provided by 'GovTech Bridge,' the portal site acting as a bridge between the public and private sectors.

*Municipality Dock Ranking 2026: https://lp.govtechbridge.com/dx-ranking/

<3. Venue Provision>

Scenes from the '5th City Promotion Award Conference'.

Uluru provided its internal event space (Room-Synapse) as the venue for this Conference.

■ Future Outlook

During the panel discussion at the Conference, many voices from municipal frontlines raised issues such as 'personalization of policies' and 'siloed organizations.' Based on these observations, Uluru will promote the creation of an environment where the power of IT and AI breaks down these barriers, allowing administrative staff to further concentrate on planning, dialogue, and building trust with residents to improve local communities.

Uluru will continue to strive for the further development of public-private partnerships and the improvement of overall societal productivity, contributing to solving the social issue of labor shortages and realizing a sustainable economic society.

■ What is the City Promotion Award?

The 'City Promotion Award' is a public-private partnership awards system that praises outstanding city promotion efforts (recommendation and promotion activities for a region to be chosen) by local governments, companies, and organizations. By sharing and spreading these examples, it aims to foster civic pride across Japan and contribute to regional revitalization.

Started in FY2021, the award selects Gold, Silver, Special Jury, and Encouragement awards each fiscal year after document screening and multifaceted evaluation by an executive committee and external judges.

- Executive Committee Chairman: Takahito Kawai / Vice Chairman: Jinko Hosokawa

- Organizer: City Promotion Award