On-location photography service "OurPhoto" celebrates 10th anniversary! Cumulative photo sessions exceed 140,000, special website launched to look back at societal background and data

As a leading company solving labor shortage issues, Ururu Co., Ltd. (Chuo-ku, Tokyo; Representative Director and CEO: Tomoya Hoshi), which operates multiple SaaS, offers the on-location photography service "OurPhoto", which will celebrate its 10th anniversary in September 2025. To mark this occasion, OurPhoto has launched a special 10th-anniversary website, reflecting on the changes and value of photography in family events and life milestones, based on over 140,000 cumulative photo sessions. "OurPhoto" 10th Anniversary Special Website ■ 10 years since service launch, continuously chosen by numerous users, cumulative photo sessions exceed 140,000 "OurPhoto" is an on-location photography matching service that directly connects users who want photos taken with photographers. Users can specify their preferred location, allowing for relaxed, natural expressions and warm photos that capture the atmosphere of the moment. Since its launch in September 2015, its use has expanded against the backdrop of individual life event photography needs such as Shichi-Go-San (traditional Japanese rite of passage for 3, 5, and 7-year-olds), family photos, and newborn photos. By December 2025, cumulative photo sessions exceeded 140,000. As ways to enjoy photos diversify, such as sharing on SNS and creating photobooks, photos are no longer just records. Their value as an "experience" that preserves relationships with family and loved ones, and the atmosphere of that moment, has also increased. ■ 10th Anniversary Special Website Content The 10th Anniversary Special Website, with the concept of '10 years of gratitude connected by photos,' introduces OurPhoto's journey of providing photography experiences alongside life milestones and precious moments symbolized by 'Hare no Hi,' special days with loved ones. 'OurPhoto History' introduces the service's journey from its launch to the present, along with societal changes and expanding needs. 'OurPhoto Data' presents data such as total users, number of photographers, cumulative photo sessions, and popular shooting genres. 'OurPhoto Photo Exhibition - Records of Hare no Hi -' exhibits user-approved works from past photo sessions, categorized by genre such as 'family photos,' 'newborn photos,' and 'couple/wedding photos.' You can see how memories with loved ones have been preserved through diverse shooting scenes created across the country. 'User Voice, User Family's 10-Year Photo STORY' features interviews with users who have used the service multiple times, exploring 'why they choose on-location photography' and 'what value they feel.' In an age where high-quality photos can be taken with smartphones, on-location photography offers the unique value of capturing all family members and the atmosphere of the moment. 'Photographer Voice' features interviews with photographers who have been active for many years. It introduces the reasons why they continue to work through OurPhoto and the passion they put into their photography, amidst the diversification of working styles. 'OurPhoto' 10th Anniversary Special Website ■ Comment from Joe Ihata, Manager, OurPhoto Business Division In September 2025, 'OurPhoto' will reach a major milestone of its 10th anniversary since its service launch, and we have opened a special 10th-anniversary website filled with our journey and gratitude. After the COVID-19 pandemic, which restricted face-to-face communication, we are now in an era where AI instantly generates images. It is precisely in such an era that we want to cherish the conversation and atmosphere leading up to pressing the shutter, that 'irreplaceable time'. 'OurPhoto' is not just a place to deliver photos. Under the vision of 'Enriching lives through memorable photography experiences,' we have strived to provide 'once-in-a-lifetime' photography experiences, connecting the joy of our users with the pride of our photographers. Over these 10 years, supported by everyone's feelings, we have been able to capture many heartwarming photos that become treasures with families, partners, and friends. That is the greatest joy for us. For the next 10 years, 'OurPhoto' will continue to connect the 'Hare no Hi' culture, days of memories with loved ones, and open up new standards for photography experiences. Moving forward, OurPhoto will continue to strive for service improvement, responding to the needs of users and photographers, under the vision of 'Enriching lives through memorable photography experiences'.