Which company has Strawberry Holdings become a subsidiary of?

Strawberry Holdings has become a wholly owned subsidiary of Taiyo Bussan Co., Ltd.

What position did Takafumi Horie assume?

Takafumi Horie was appointed as an external director of Taiyo Bussan.

What role does Hikaru hold in the company?

Hikaru serves as Executive Vice President and CMO of Strawberry Holdings.

What new strategies were announced?

Strategies include expanding into the Chinese market and buzz-driven brand development.

Where can the press conference be viewed?

It is available on Hikaru's YouTube channel.

Strawberry Holdings, Operator of 'Napoli no Kama', Becomes Wholly Owned Subsidiary of Taiyo Bussan

Published Jul 3, 2026 10:00 PM ・ Updated Jul 8, 2026 6:57 PM ・ 4 min read ・ Source: PR TIMES

Strawberry Holdings, which operates the delivery pizza chain 'Napoli no Kama', has become a wholly owned subsidiary of Taiyo Bussan Co., Ltd. Takafumi Horie has joined Taiyo Bussan as an external director, and Hikaru, a popular YouTuber, unveiled new strategic initiatives alongside him.

Strawberry Holdings Co., Ltd. (headquartered in Aoba-ku, Sendai City), which oversees Strawberry Cones Co., Ltd.—the operator of the delivery pizza chain 'Napoli no Kama'—announces that, following an extraordinary shareholders' meeting held on June 30, it has become a wholly owned subsidiary of Taiyo Bussan Co., Ltd. (headquartered in Shinjuku-ku, Tokyo; TSE Standard Market Code: 9941).

At the business strategy announcement event and director appointment ceremony marking Horie Takafumi's appointment as an external director of Taiyo Bussan, Hikaru, YouTuber and Executive Vice President & CMO of Strawberry Holdings, arrived at the venue on a delivery bicycle and jointly tasted pizzas from 'Napoli no Kama' that he supervised. He discussed the appeal and development background of the new products.

Hikaru, Executive Vice President & CMO of Strawberry Holdings, which operates 'Napoli no Kama', and Takafumi Horie, External Director of Taiyo Bussan

Following this, the two held a dialogue themed 'The Future of Delivery Services'.

During the dialogue, Mr. Horie mentioned new business expansions leveraging popular products in the Chinese market, such as dried matsutake mushrooms and supplements. Meanwhile, Mr. Hikaru emphasized that 'rather than appealing to everyone, unique characteristics that strongly resonate with a specific audience drive virality,' highlighting the importance of buzz-driven brand strategies.

From left: Shinsuke Matsushima, President & CEO of Taiyo Bussan Co., Ltd.; Takafumi Horie, External Director of Taiyo Bussan; Hikaru, Executive Vice President & CMO of Strawberry Holdings Co., Ltd.; Yasuhiro Otsuka, President & CEO of Strawberry Holdings Co., Ltd.

By combining Mr. Horie's strengths in resource acquisition and business building with Mr. Hikaru's sensitivity to customer needs and marketing expertise, we invite your anticipation for the innovative services and new business domains our group will create in the future.

The press conference will also be viewable on Hikaru's YouTube channel.

https://youtu.be/31otZKBnM7g?si=f9U0WOfbqD9CX6i0

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Source: PR TIMES
Category: Partnership

Strawberry Holdings, Operator of 'Napoli no Kama', Becomes Wholly Owned Subsidiary of Taiyo Bussan

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