Women's Disaster Preparedness: New "No-Rinse Wipe-Off Shampoo" Usable on Delicate Areas!

May 12, 2026

Key facts

Women's Disaster Preparedness: New "No-Rinse Wipe-Off Shampoo" Usable on Delicate Areas!
Ashitarunrun Lab Co., Ltd. is launching "withmoon Disaster Preparedness for Women: No-Rinse Wipe-Off Shampoo," supervised by Women's Hormone University and usable on delicate areas, on May 15th. This femcare disaster preparedness item addresses women's hygiene needs during disasters and in daily life.
Source: PR Times
Date: May 12, 2026

Direct answer

Ashitarunrun Lab Co., Ltd. is launching "withmoon Disaster Preparedness for Women: No-Rinse Wipe-Off Shampoo," supervised by Women's Hormone University and usable on delicate areas, on May 15th. This femcare disaster preparedness item addresses women's hygiene needs during disasters and in daily life.

Citation: Women's Disaster Preparedness: New "No-Rinse Wipe-Off Shampoo" Usable on Delicate Areas! (May 12, 2026), PR Times
Source: PR Times
Date: May 12, 2026

Ashitarunrun Lab Co., Ltd. is launching "withmoon Disaster Preparedness for Women: No-Rinse Wipe-Off Shampoo," supervised by Women's Hormone University and usable on delicate areas, on May 15th. This femcare disaster preparedness item addresses women's hygiene needs during disasters and in daily life.

新製品NQ 0/100出典：PR Times

📋 Article Processing Timeline

📰 Published: May 12, 2026 at 20:10
🔍 Collected: May 12, 2026 at 11:31
🤖 AI Analyzed: May 13, 2026 at 09:35 (22h 3m after Collected)

Ashitarunrun Lab Co., Ltd., which operates the femcare brand "withmoon®" and the educational media "Women's Hormone University®" under the concept of "supporting menstruation," will launch the second product in the "withmoon Women's Disaster Preparedness" series, supervised by Women's Hormone University: "withmoon Disaster Preparedness for Women: No-Rinse Wipe-Off Shampoo," which can be used on delicate areas to care for dirt and odor and keep clean, starting May 15th (Friday). https://youtube.com/shorts/rDAP098GhA8 Can be used on delicate areas! The second product in the women's disaster preparedness series, a new no-rinse wipe-off shampoo! Under the supervision of "Women's Hormone University," which has over 50,000 TikTok followers and is the largest corporate account in the femtech field, withmoon has developed the second product in its women's disaster preparedness series: "No-Rinse Wipe-Off Disaster Shampoo." This item is designed with skin gentleness in mind and can care for hair, skin, and delicate areas all with one product. It focuses on women's needs to alleviate discomfort in delicate areas, which is a common concern during disasters, and to maintain cleanliness even in limited environments. It provides a sense of security, allowing gentle cleanliness even during menstruation or other times when hygiene is a concern, and we highly recommend having it prepared. The portable rescue toilet, the first product launched in the same series, has been very well received, with many customers saying they have incorporated it into their daily preparations, such as "I put it in my disaster bag" and "I keep it in my car." We believe that in addition to preparing water and food, disaster preparedness that incorporates a female perspective is crucial for future disaster readiness. withmoon will continue to propose items that are welcome both daily and in emergencies, gently addressing women's unique anxieties and concerns. ■ Can be used on hair, skin, and delicate areas! A no-rinse full-body shampoo that you just spray and wipe off. Natural ingredients such as hot spring water, persimmon tannin, holy basil water, and Japanese mint remove body dirt and wipe away stickiness. It is formulated to be paraben-free, colorant-free, and silicone-free for use on delicate areas. It can be sprayed on a cloth to wipe the body or scalp, or sprayed directly onto the body. It is also useful not only during disasters but also in various daily situations. It can easily maintain cleanliness without water after sports, during hospitalization, or on busy days when you can't take a bath. It has a refreshing and relaxing herbal scent. [Product Name] withmoon Disaster Preparedness for Women: No-Rinse Wipe-Off Shampoo [Content] 120ml [Selling Price] 1,800 yen (excluding tax) / 1,980 yen (including tax) [Country of Origin] Japan [Release Date] May 15, 2026 (Friday) [Purchase Page] https://ashitarunrun.com/Form/Product/ProductDetail.aspx?shop=0&pid=ZZ4580481663988RD ■ Series product "withmoon Disaster Preparedness for Women: Portable Rescue Toilet" also on sale! The portable rescue toilet, the first product in the women's disaster preparedness series, is a portable toilet designed for women to use with peace of mind. It is self-standing and easy to use, features a zippered bag with high sealing and deodorizing effects for hygienic disposal after use, and also includes a deodorizing bag, a privacy poncho, and a sanitary bag. As a disaster preparedness item that addresses women's unique anxieties and concerns, it is a series product that we recommend preparing together. 3-pack set 1,480 yen (including tax). ■ Business introduction of "withmoon," a self-care brand that supports menstruation, and "Women's Hormone University" Ashitarunrun Lab, with Hitomi Kiuchi, Executive Vice President, as producer, develops both the product brand "withmoon" and the educational media "Women's Hormone University" under the concept of "supporting menstruation." "withmoon" has developed numerous femcare products, including joint development products with Masumi Karasuyama, director of the Women's Hormone Balance Planner Association, since the planning and development of pre-menstrual shampoo (formerly "Tsuki no Omamori") in 2014. "Women's Hormone University" disseminates knowledge about menstruation and information on women's specific concerns through short videos. Started in 2021, its TikTok account has over 50,000 followers, the largest among femtech corporations, with popular videos exceeding 4.6 million views.

FAQ

What are the key facts in this article?

What is the direct answer?

What is the source and date?

PR Times: https://prtimes.jp/main/html/rd/p/000000142.000005289.html | May 12, 2026

Back to Newsroom (20)