About 90% Responded 'Tasted Delicious' – Vacuum Storage Container 'OoBLE Rice Stocker' Held Comparative Tasting Event at ABC Cooking Studio

Akane-no Co., Ltd. conducted a comparative rice tasting event featuring its vacuum storage container 'OoBLE Rice Stocker' at ABC Cooking Studio locations nationwide from early to late April 2026.

According to a post-event survey, approximately 90% of participants responded that they found the rice stored in the 'OoBLE Rice Stocker' to be delicious. Additionally, about 95% agreed that vacuum storage seems beneficial for preserving rice.

Even among participants who initially did not have strong concerns about rice storage, many expressed reactions such as 'the sweetness is different' and 'the moisture level is different' after tasting, indicating increased awareness and interest in proper storage conditions.

About 'OoBLE Rice Stocker'

OoBLE is a brand dedicated exclusively to vacuum storage containers.

The flagship product, 'OoBLE Rice Stocker,' ranked first in cumulative support amount within the vacuum container category on the crowdfunding platform 'Makuake.' It has also gained widespread customer support, selling over 60,000 units cumulatively through its own e-commerce site and major online marketplaces.

Furthermore, third-party testing has confirmed that under appropriate storage conditions, the product effectively maintains the taste, aroma, and moisture content of rice.

Leveraging vacuum technology to preserve the freshness of rice and other ingredients, the product has primarily been distributed online to date.

Additionally, its design blends seamlessly into kitchen and living spaces, earning it recognition as a storage container people naturally want to use every day.

Delivering Value Through 'Experience'

While receiving significant feedback via social media and e-commerce platforms, the company also noticed increasing requests such as 'I want to see it in person,' 'I’d like to experience the taste difference,' and 'I want to check the size and usability.'

Although the company had already obtained verification results from third-party institutions regarding quality preservation, it recognized that the differences in taste and freshness due to storage conditions could not be fully conveyed through online descriptions alone. The team believed that direct experience would deepen users’ understanding of the product’s value.

Given this context, the company felt a strong need to provide customers with opportunities to experience and compare the product firsthand, leading to the decision to conduct offline comparative tasting events.

Partnership Realized Through Shared Values Toward 'Food'

“Our mission is to deliver deliciousness and peace of mind to everyday dining tables through vacuum preservation.”

Under this mission, the company operates the vacuum storage brand 'OoBLE.'

ABC Cooking Studio shares a vision of “bringing joyful dining tables to the world” and promotes values of mindful living and appreciation for food. Deeply resonating with these values, the collaboration between the two organizations was realized.

This initiative aimed to encourage people to preserve ingredients in better conditions and enjoy their daily meals with greater confidence. As part of this effort, the company introduced the OoBLE Rice Stocker and hosted a comparative tasting event.

Event Overview

The event was held from early to late April 2026 at five ABC Cooking Studio locations nationwide.

【Event Locations】

・ABC Kirarina Keio吉祥寺 Cooking Studio (Tokyo)

・ABC Lumine Machida Cooking Studio (Tokyo)

・ABC Namba PARKS Cooking Studio (Osaka)

・ABC Hankyu Nishinomiya Gardens Cooking Studio (Hyogo)

・ABC Tenjin Solaria Stage Cooking Studio (Fukuoka)

The event was held across multiple dates at each studio, offering comparative tasting experiences to participants.

Event Details

To encourage better ingredient preservation and more confident enjoyment of daily meals, a comparative tasting event was held at ABC Cooking Studio.

The event used rice stored in the 'OoBLE Rice Stocker' vacuum container and rice stored using conventional methods (bag + clip). Both types of rice were stored under different conditions for about one month, then soaked under identical conditions and pre-cooked in pots on-site for serving.

On the day, ABC Cooking Studio instructors provided live demonstrations and explanations, highlighting the differences caused by storage methods and introducing the features of the OoBLE Rice Stocker. Participants then tasted both types of rice and experienced differences in taste, aroma, and texture.

OoBLE staff also attended the events to observe firsthand and directly engage with participants, listening to their feedback and everyday concerns about rice storage.

About 80% Detected the Difference, Even Without Knowing the Storage Method

After tasting, many participants expressed reactions such as 'They are clearly different.'

In fact, even without being told which rice was stored in the OoBLE Rice Stocker, approximately 80% of participants were able to distinguish the difference in storage conditions.

Particularly common feedback included 'I noticed more sweetness,' 'It’s chewy,' 'The moisture level is different,' 'The aroma is pleasant,' and 'The grains are well-separated.'

Additionally, comments such as 'I didn’t realize storage could make such a difference,' 'I usually don’t pay much attention to storage,' and 'This made me reconsider my storage methods' indicated growing understanding and interest in storage environments themselves.

Positive Responses in Post-Tasting Survey

A post-tasting survey was conducted among 563 event participants.

The results showed that 95.7% agreed that 'vacuum storage seems suitable for preserving rice,' and 90.2% responded that they 'found the rice stored in the OoBLE Rice Stocker to be delicious.'

Additionally, 93.6% found the OoBLE Rice Stocker 'easy to operate,' and 90.4% felt 'attracted by its design.'

In open-ended responses, participants shared comments such as 'It tasted better compared to conventionally stored rice,' 'I could clearly feel the difference,' and 'I noticed the sweetness of the rice.'

Key Insights from the Event

The event successfully encouraged not only those struggling with rice storage but also individuals who typically don’t pay much attention to storage methods, to reconsider their storage practices.

In particular, the post-tasting feedback focused heavily on sensory aspects such as 'sweetness,' 'texture,' and 'aroma,' indicating that participants experienced firsthand how storage conditions directly affect deliciousness.

Moreover, based on the responses, the company believes that OoBLE is not just perceived as a mere 'storage container,' but also as a 'tool to enjoy rice more deliciously,' generating strong interest and empathy.

Additionally, the company was able to deliver the 'value of experience'—something difficult to convey online—through real-world interaction.