Hatchobori Canelé Specialty Store "Matsui no Canelé," with 100,000 Units Sold, Opens First Pop-up at Musashi-Kosugi Station's "Canvas βase"
Hatchobori's canelé specialty store "Matsui no Canelé" will open its first limited-time pop-up at Musashi-Kosugi Station's "Canvas βase" from May 8 to 14, 2026. With cumulative sales of 100,000 units, it will offer freshly baked canelés and a limited-edition Uji Matcha Canelé to residents of the Musashi-Kosugi area.
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- 📰 Published: May 4, 2026 at 22:27
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Limited Time Offer: Uji Matcha Canelé (380 yen)
"Matsui no Canelé," a canelé specialty store in Hatchobori, Tokyo (operated by Matsui Seika Co., Ltd., Representative Director: Shun Matsui, Headquarters: Chuo-ku, Tokyo), will hold its first pop-up event for seven days, from Friday, May 8, 2026, to Thursday, May 14, 2026, at "Canvas βase," a trial shop located next to the ticket gate of Tokyu Corporation's Musashi-Kosugi Station. During this period, canelés baked fresh every morning at the Hatchobori main store will be sold. The limited-edition "Uji Matcha Canelé" will also be available. We will offer a lineup that can be enjoyed as a snack at home or as a souvenir for the residents of the Musashi-Kosugi area, where many high-rise condominiums are located.
■ First Pop-up at Musashi-Kosugi Station, Limited to 7 Days
Matsui no Canelé, which has surpassed 100,000 cumulative sales, is making its first foray into the Musashi-Kosugi area.
"Canvas βase," the pop-up location, is a trial shop situated next to the ticket gate of Tokyu Corporation's Musashi-Kosugi Station (formerly the regular ticket office). Located next to the ticket gate of a station used by approximately 180,000 people daily, we will deliver freshly baked canelés to the residents of the Musashi-Kosugi area.
Four types of canelés will be sold (from 330 yen).
■ Freshly Baked Canelés from Hatchobori Delivered on the Same Day, Every Morning
Matsui no Canelé operates on the principle that "freshly baked is the most delicious." Throughout the entire event period, canelés baked fresh every morning at the Hatchobori main store will be brought to "Canvas βase" in Musashi-Kosugi for sale.
The canelés feature a crispy, fragrant exterior and a moist interior with the aroma of rum and vanilla. Approximately 640 units are planned per day, and sales will end once sold out.
■ Limited-Edition "Uji Matcha Canelé" for Sale
During the event, the limited-edition "Uji Matcha Canelé" will be sold. This product uses high-quality Uji matcha from Kyoto, layering the deep aroma and moderate bitterness of matcha onto the canelé dough.
■ Freshly Baked Canelés from Hatchobori, in Musashi-Kosugi
Matsui no Canelé is a canelé specialty store that opened in Hatchobori, Tokyo, in June 2025. It has been adopted by the luxury hotel "1 Hotel Tokyo" and is sold at the Hatchobori main store and over 20 other retailers nationwide, with cumulative sales exceeding 100,000 units.
The store is located in an alley in Hatchobori, Chuo-ku.
■ Responding to Souvenir and Take-Home Demand in the Musashi-Kosugi Area
The area around Musashi-Kosugi Station has many dual-income households and residents of high-rise condominiums, indicating high demand for high-quality snacks for home consumption and souvenirs for neighbors. Canelés will be available for individual purchase, making them easy to buy as a souvenir on the way home from work.
■ Pop-up Overview
Period: Friday, May 8, 2026 – Thursday, May 14, 2026
Location: Canvas βase (Canvas Base) / Next to Tokyu Corporation Musashi-Kosugi Station ticket gate
Address: Tokyu Corporation Musashi-Kosugi Station premises, 3-472 Kosugi-cho, Nakahara-ku, Kawasaki City, Kanagawa Prefecture
Hours: 14:00 – 20:00 *Sales end when sold out
Sales Quantity: Approximately 640 units per day (may vary depending on sales status)
Price Range: 330 yen (plain) – 380 yen (Uji Matcha) / All prices include tax
■ Store Overview
Matsui no Canelé Hatchobori Main Store
Location: 3-27-14 Hatchobori, Chuo-ku, Tokyo 104-0032
Online Store: https://matsui-no-canele.square.site/
Official Instagram: https://www.instagram.com/matsui_no_canele_tokyo/
■ Company Overview
Company Name: Matsui Seika Co., Ltd.
Representative: Shun Matsui, Representative Director
Business Activities: Manufacturing and sales of Western confectionery
■ Inquiries from Media Representatives
Mail: matsui@matsuinocanele.com
"Matsui no Canelé," a canelé specialty store in Hatchobori, Tokyo (operated by Matsui Seika Co., Ltd., Representative Director: Shun Matsui, Headquarters: Chuo-ku, Tokyo), will hold its first pop-up event for seven days, from Friday, May 8, 2026, to Thursday, May 14, 2026, at "Canvas βase," a trial shop located next to the ticket gate of Tokyu Corporation's Musashi-Kosugi Station. During this period, canelés baked fresh every morning at the Hatchobori main store will be sold. The limited-edition "Uji Matcha Canelé" will also be available. We will offer a lineup that can be enjoyed as a snack at home or as a souvenir for the residents of the Musashi-Kosugi area, where many high-rise condominiums are located.
■ First Pop-up at Musashi-Kosugi Station, Limited to 7 Days
Matsui no Canelé, which has surpassed 100,000 cumulative sales, is making its first foray into the Musashi-Kosugi area.
"Canvas βase," the pop-up location, is a trial shop situated next to the ticket gate of Tokyu Corporation's Musashi-Kosugi Station (formerly the regular ticket office). Located next to the ticket gate of a station used by approximately 180,000 people daily, we will deliver freshly baked canelés to the residents of the Musashi-Kosugi area.
Four types of canelés will be sold (from 330 yen).
■ Freshly Baked Canelés from Hatchobori Delivered on the Same Day, Every Morning
Matsui no Canelé operates on the principle that "freshly baked is the most delicious." Throughout the entire event period, canelés baked fresh every morning at the Hatchobori main store will be brought to "Canvas βase" in Musashi-Kosugi for sale.
The canelés feature a crispy, fragrant exterior and a moist interior with the aroma of rum and vanilla. Approximately 640 units are planned per day, and sales will end once sold out.
■ Limited-Edition "Uji Matcha Canelé" for Sale
During the event, the limited-edition "Uji Matcha Canelé" will be sold. This product uses high-quality Uji matcha from Kyoto, layering the deep aroma and moderate bitterness of matcha onto the canelé dough.
■ Freshly Baked Canelés from Hatchobori, in Musashi-Kosugi
Matsui no Canelé is a canelé specialty store that opened in Hatchobori, Tokyo, in June 2025. It has been adopted by the luxury hotel "1 Hotel Tokyo" and is sold at the Hatchobori main store and over 20 other retailers nationwide, with cumulative sales exceeding 100,000 units.
The store is located in an alley in Hatchobori, Chuo-ku.
■ Responding to Souvenir and Take-Home Demand in the Musashi-Kosugi Area
The area around Musashi-Kosugi Station has many dual-income households and residents of high-rise condominiums, indicating high demand for high-quality snacks for home consumption and souvenirs for neighbors. Canelés will be available for individual purchase, making them easy to buy as a souvenir on the way home from work.
■ Pop-up Overview
Period: Friday, May 8, 2026 – Thursday, May 14, 2026
Location: Canvas βase (Canvas Base) / Next to Tokyu Corporation Musashi-Kosugi Station ticket gate
Address: Tokyu Corporation Musashi-Kosugi Station premises, 3-472 Kosugi-cho, Nakahara-ku, Kawasaki City, Kanagawa Prefecture
Hours: 14:00 – 20:00 *Sales end when sold out
Sales Quantity: Approximately 640 units per day (may vary depending on sales status)
Price Range: 330 yen (plain) – 380 yen (Uji Matcha) / All prices include tax
■ Store Overview
Matsui no Canelé Hatchobori Main Store
Location: 3-27-14 Hatchobori, Chuo-ku, Tokyo 104-0032
Online Store: https://matsui-no-canele.square.site/
Official Instagram: https://www.instagram.com/matsui_no_canele_tokyo/
■ Company Overview
Company Name: Matsui Seika Co., Ltd.
Representative: Shun Matsui, Representative Director
Business Activities: Manufacturing and sales of Western confectionery
■ Inquiries from Media Representatives
Mail: matsui@matsuinocanele.com