3 Years Since Starting as a Side Business, Canelé Sales Surpass 100,000 Units. Hatchobori's Matsui No Canelé Proves the Power of 'Unadorned Essence'.
Matsui No Canelé Tokyo Honten, a canelé specialty store that began as a side business, has achieved cumulative sales of over 100,000 units in just three years. The store, which opened its main branch in Hatchobori, Tokyo, in June 2025, offers freshly baked canelés for in-store purchase, nationwide delivery, and wholesale to hotels and bars, demonstrating the appeal of its unadorned, essential quality.
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- 📰 Published: April 20, 2026 at 15:07
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Operates the canelé specialty store 'Matsui No Canelé Tokyo Honten' located in a back alley in Hatchobori, Chuo-ku, Tokyo, which opened in June 2025. In addition to freshly baked sales at the store, nationwide delivery is also available. Wholesale to hotels, bars, etc., is also possible.