Experience Japan's First Chita-Brand Salmon Raised with LNG Cold Energy | 'Chita Cool Salmon Fes 2026' to be Held at Meitetsu Otagawa Station on June 6-7

The Tokai City Event Activity Cooperation Association (Tokai City, Aichi Prefecture), in co-sponsorship with Toho Gas Co., Ltd., will hold the 'Chita Cool Salmon Fes 2026' for two days on Saturday, June 6, and Sunday, June 7, 2026, in the east-west area of Meitetsu Otagawa Station (Tokai City).

This is a food education festival starring 'Chita Cool Salmon' (Toho Gas Co., Ltd.), Japan's first sustainable brand salmon farmed using 'LNG cold energy' generated during the supply of city gas. It combines live observation, a food education filleting show, a digital rally, local gourmet food, and a special live performance. This free-admission event, which expects 5,000 visitors, will be developed as a new culinary feature to color the early summer of the Chita Peninsula area.

(Poster Visual/Front, Poster Visual/Back)

## ■ What is Chita Cool Salmon? - Toho Gas's 'First in Japan' Innovative Sustainable Aquaculture

'Chita Cool Salmon' is Japan's first brand of salmon utilizing LNG cold energy, farmed by Toho Gas Co., Ltd. at its Chita Midorihama Plant in Chita City, Aichi Prefecture.

By reusing the 'cold energy' generated when city gas is vaporized from liquefied natural gas (LNG) for seawater cooling, it maintains the optimal growth water temperature for salmon (20°C or below) while significantly reducing power consumption. This environmentally friendly aquaculture system, which suppresses CO₂ emissions, is an innovative initiative that applies the expertise of an energy company to the food industry.

The salmon, raised by Toho Gas employees in tanks with a total capacity of 1,000 tons, boasts a high quality praised as 'having a light and refreshing fat content that can be deliciously eaten by people of all ages.' This local production for local consumption model, which delivers the salmon from its production site in Chita City to the event venue in Tokai City while maintaining freshness, is a new food resource that the Chita Peninsula is proud of.

▶ Chita Cool Salmon Official Website: https://chita-cool-salmon.tohogas.co.jp/about/

## ■ Festival Concept - Experiencing the Importance of Life through 'Food Education x Entertainment'

The theme of this festival is 'Eat, Play, and Learn.' It is not just a gourmet event, but a food education festival originating from the Chita Peninsula, with 'fostering gratitude for receiving life' at its core. Through the salmon raised by Toho Gas in Chita, participants will experientially learn 'the story before it becomes fillets on supermarket shelves.'

Venue decorations that dye the entire space in salmon color, a digital rally that can be participated in with a smartphone, a powerful filleting show, local gourmet food, and a special live performance will unfold throughout the venue, providing two days that balance 'learning' and 'fun.'

## ■ Food Education Experience 'Learning the Cycle of Life' - Know, See, Appreciate, and Taste

This is the core content of the festival. Through a series of story experiences of 'knowing, seeing, appreciating, and tasting,' participants will experience the cycle of life with their whole body.

**【① Live Observation of Chita Cool Salmon (See)】**
A special seawater pool will be set up in the venue to display live Chita Cool Salmon transported daily from Chita City. Expert staff will be on hand to explain their ecology. It is an experience of facing life, realizing that 'fish = living creatures,' not just 'fish = food.'
*Live observation may not be possible depending on the condition of the fish.

**【② Food Education Filleting Show (Appreciate)】**
A filleting performance of Chita Cool Salmon will be held in two formats.
- Filleting show in front of the stage: Witness the process of Chita Cool Salmon changing from a 'living creature' to 'food' at the hands of a craftsman, with commentary from an MC. It is the festival's largest food education content, where you can experientially learn the meaning of 'Itadakimasu'—a word of gratitude for receiving life. Held multiple times a day.
- In-store filleting performance (paid): A special program where you can experience the filleting performance up close while watching the live Chita Cool Salmon, and then eat it on the spot.
*The live fish from the performance in front of the stage cannot be eaten.

**【③ Kids Quiz Competition (Know)】**
A food education quiz competition about Chita Cool Salmon for kids will be held on the main stage. Participants can have fun learning about Chita Cool Salmon through the quiz. Participants will receive gourmet coupons, tasting tickets, novelty goods, etc.

**【④ Toho Gas Food Education Talk Stage】**
A talk stage by Toho Gas Co., Ltd. about Chita Cool Salmon. They will talk about how Chita Cool Salmon is raised on the Chita Peninsula and why they want everyone to eat it. By learning the behind-the-scenes of aquaculture, you can gain a deeper 'food education' experience.

## ■ Chita Cool Salmon Landing Digital Rally

No app download required. A venue-wide digital project that you can play with your smartphone camera. Up to 20 rally points will be set up in the venue. Landing