Conclusion of Comprehensive Partnership Agreement Between Yuasa Town, Wakayama Prefecture and Toyo Rice Corporation
Yuasa Town in Wakayama Prefecture and Toyo Rice Corporation have signed a comprehensive partnership agreement to promote health and revitalize the region. As the first step, they launched a project to provide pregnant women with 5kg of highly nutritious 'Kinmemai' every month free of charge.
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- 📰 Published: April 24, 2026 at 20:00
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From left: Tetsuo Sakamoto, Executive Vice President of Toyo Rice Corporation; Yasuyuki Kashiwagi, Deputy Mayor of Yuasa Town.
Yuasa Town in Wakayama Prefecture (Mayor: Akiyoshi Ueyama, hereafter 'Yuasa Town') and Toyo Rice Corporation (President: Keiji Saika, Wakayama Headquarters: Wakayama City, hereafter 'Toyo Rice') have concluded a comprehensive partnership agreement dated April 23, 2026, aimed at regional revitalization through the promotion of townspeople's health and food education.
Based on this agreement, as a first step and part of support measures for children who will carry the future of Yuasa Town, we will start the Yuasa Town Maternity Support Project. This project aims to help pregnant women spend their time in good physical and mental health and deliver healthy babies. Under this project, highly nutritious 'Kinmemai*' (5kg) will be delivered every month from the month following application until the expected month of childbirth to pregnant women who apply. We are also planning food education courses for expectant and nursing mothers, and plan to expand the collaborative enterprise to the entire region in the future, starting with support for pregnant women.
* 'Kinmemai' is rice processed using Toyo Rice's unique technology that remains delicious and highly digestible while retaining the nutrients of brown rice, such as vitamins and minerals, which are sources of nourishment. By leaving the 'sub-aleurone layer (akofunsou)' on the surface, which contains nutritional and umami components that are normally removed along with bran in general milling processes, it features a subtle sweetness. In recent years, the health benefits of continuous consumption of Kinmemai and others have been proven and published in academic papers.
Under this agreement, we will promote the following initiatives:
Matters related to health promotion.
Matters related to food education.
Matters related to information dissemination.
Matters related to regional revitalization.
Other matters deemed necessary to achieve the purpose of this agreement.
[Overview of Yuasa Town, Wakayama Prefecture]
Yuasa Town in Arida District, Wakayama Prefecture, is a historic port town facing the Kii Channel. Known as the birthplace of Japanese soy sauce, its townscape lined with atmospheric soy sauce storehouses has been selected as an Important Preservation District for Groups of Traditional Buildings. Blessed with abundant seafood and mountain produce, you can enjoy specialties like whitebait (shirasu) and mandarin oranges, as well as experience brewing culture and eating while walking. With good access from JR Kisei Main Line Yuasa Station and loved as a place associated with the Kumano Kodo Kii Route, Yuasa Town will celebrate the 130th anniversary of the enforcement of its town system in 2026.
[Overview of Toyo Rice Corporation]
Established = 1961 (Showa 36)
Capital = 100 million yen
Business Details = Processing, manufacturing, and sales of Kinmemai, Kinme Low-Cut Brown Rice, and BG Wash-Free Rice; Development, manufacturing, and sales of rice milling equipment, etc.
Wakayama Headquarters Location = 12 Kuroda, Wakayama City
Phone Number = 073-471-3011
URL = https://www.toyo-rice.jp/
Yuasa Town in Wakayama Prefecture (Mayor: Akiyoshi Ueyama, hereafter 'Yuasa Town') and Toyo Rice Corporation (President: Keiji Saika, Wakayama Headquarters: Wakayama City, hereafter 'Toyo Rice') have concluded a comprehensive partnership agreement dated April 23, 2026, aimed at regional revitalization through the promotion of townspeople's health and food education.
Based on this agreement, as a first step and part of support measures for children who will carry the future of Yuasa Town, we will start the Yuasa Town Maternity Support Project. This project aims to help pregnant women spend their time in good physical and mental health and deliver healthy babies. Under this project, highly nutritious 'Kinmemai*' (5kg) will be delivered every month from the month following application until the expected month of childbirth to pregnant women who apply. We are also planning food education courses for expectant and nursing mothers, and plan to expand the collaborative enterprise to the entire region in the future, starting with support for pregnant women.
* 'Kinmemai' is rice processed using Toyo Rice's unique technology that remains delicious and highly digestible while retaining the nutrients of brown rice, such as vitamins and minerals, which are sources of nourishment. By leaving the 'sub-aleurone layer (akofunsou)' on the surface, which contains nutritional and umami components that are normally removed along with bran in general milling processes, it features a subtle sweetness. In recent years, the health benefits of continuous consumption of Kinmemai and others have been proven and published in academic papers.
Under this agreement, we will promote the following initiatives:
Matters related to health promotion.
Matters related to food education.
Matters related to information dissemination.
Matters related to regional revitalization.
Other matters deemed necessary to achieve the purpose of this agreement.
[Overview of Yuasa Town, Wakayama Prefecture]
Yuasa Town in Arida District, Wakayama Prefecture, is a historic port town facing the Kii Channel. Known as the birthplace of Japanese soy sauce, its townscape lined with atmospheric soy sauce storehouses has been selected as an Important Preservation District for Groups of Traditional Buildings. Blessed with abundant seafood and mountain produce, you can enjoy specialties like whitebait (shirasu) and mandarin oranges, as well as experience brewing culture and eating while walking. With good access from JR Kisei Main Line Yuasa Station and loved as a place associated with the Kumano Kodo Kii Route, Yuasa Town will celebrate the 130th anniversary of the enforcement of its town system in 2026.
[Overview of Toyo Rice Corporation]
Established = 1961 (Showa 36)
Capital = 100 million yen
Business Details = Processing, manufacturing, and sales of Kinmemai, Kinme Low-Cut Brown Rice, and BG Wash-Free Rice; Development, manufacturing, and sales of rice milling equipment, etc.
Wakayama Headquarters Location = 12 Kuroda, Wakayama City
Phone Number = 073-471-3011
URL = https://www.toyo-rice.jp/