Tobu Railway (Head office: Sumida-ku, Tokyo; President: Yutaka Tsuzuki) began selling the picture book "Spacia X and the Magic Sticker" on April 10, 2026 (Friday), which creates a sense of fulfillment and charm of working as a railway employee on the stage of Spacia X. This initiative aims to secure future talent by cultivating Tobu fans and promoting the use of Spacia X, anticipating intensified competition for human resources due to concerns about future population decline. The content of the picture book illustrates the importance of a safety-first mission and the work of railway employees who support each other as a team, through the experience of a Spacia X driver. Furthermore, the story features a child who "cannot find a dream" as the protagonist, and it was created as a picture book that fosters the power to dream and envision one's future, by helping them realize the importance of working and dreaming. Beyond the storytelling, the beauty of the vehicle, the scenery of it running through cityscapes and nature are depicted with rich colors and a warm artistic style, making it a content enjoyable for a wide range of generations, including children and railway fans. Sales are conducted through "TOBU MALL," the Tobu Group's shopping site, as well as at company events (such as Tobu Fan Festa and Tojo Line Family Event). Tobu Railway will continue to consider various measures to increase the number of Tobu fans and aims to promote understanding of the railway business and solve issues such as labor shortages. The outline is as follows: **Outline of "Spacia X and the Magic Sticker"** **1. Introduction to the Picture Book Content** A boy who loves vehicles goes to the driver's seat after receiving a "magic sticker" from a driver... Riku, the protagonist, meets a Spacia X limited express driver he admires at a station he visited with his mom. He unexpectedly ends up in the driver's seat thanks to a "magic sticker" he received from the driver. Through the thrilling adventure in the driver's seat, the protagonist learns about the important work of ensuring safety, not just how cool it looks. It is a heartwarming work experience story where aspirations, gratitude, and a feeling of "love" connect to the future. **2. Price, etc.** Price: 1,300 yen (tax included) Number of pages: 28 pages Size: W 184mm x H 148mm **3. How to Purchase** Tobu Group shopping site "TOBU MALL" URL: https://tobumall.jp/shop/default.aspx *Scheduled to be sold at Tobu Fan Festa, Tojo Line Family Event, and company-planned events.

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  • Source: PR TIMES
  • Category: New Product