Tokyu Fudosan Intensifies Events to Attract Entrepreneurs to Live in Greater Shibuya Area, Aiming to Form Entrepreneur Community for Shibuya's Future

Tokyu Fudosan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and Representative Director: Hiroaki Hoshino; hereinafter 'Tokyu Fudosan') announces that it will intensify events aimed at increasing the number of entrepreneurs residing in the Greater Shibuya Area, with the goal of forming an entrepreneur community and promoting the concentration of entrepreneurs and startup companies in the Greater Shibuya Area.

The Greater Shibuya Area* is characterized by the close proximity and blending of 'work, play, and live,' and Tokyu Fudosan is engaged in urban development to further enhance these features. As part of this, the company is developing 'community residences' that will serve as a living foundation to revitalize industrial growth in the Greater Shibuya Area, creating an environment where entrepreneurs and creators can form connections not only at work but also in their daily lives.

Community residences aim to be places where people challenging entrepreneurship and new ventures gather and interact, constantly fostering exchange and industrial co-creation. Beyond just residential functions, they are designed to naturally connect people in their daily lives, allowing for casual sharing of concerns and advice. Connections with like-minded peers and individuals from different fields, who might not ordinarily meet, will encourage residents' new actions and challenges. In this development, the company is also considering operational designs that combine spaces usable by people in similar environments, such as artists and creators, to generate ideas and collaborations through the 'mixing' of diverse individuals.

Furthermore, in the Greater Shibuya Area, Tokyu Fudosan is developing startup community hubs such as 'SAKURA DEEPTECH SHIBUYA' and 'GUILD VALLEY,' creating an environment where startups at various stages can gather. Tokyu Fudosan also focuses on creating 'soft mechanisms for nurturing the city' that continuously foster human connections and challenges through facility operations. By having entrepreneurs live and integrate with business in the Greater Shibuya Area and promoting interaction among diverse people, the company aims for the sustainable creation and growth of industries.

*Greater Shibuya Area: An area within approximately 2.5km radius from Shibuya Station, as defined by the Tokyu Group in its Shibuya urban development strategy.

From Tokyu Fudosan Holdings Integrated Report 2025 'Promotion of Greater Shibuya Area Strategy'

By communicating the appeal of living in the Greater Shibuya Area, Tokyu Fudosan aims to increase the number of entrepreneurs wishing to reside in the area, including in community residences (approximately 60-70 units) scheduled for completion in the Minami-Aoyama area around 2028. Starting with the 'What's it like to live in Shibuya?' event held in March, the company will continue to host events to introduce Shibuya as a 'city to live in' for aspiring entrepreneurs.

For event announcements and participant recruitment, the company utilizes 'SHIBUYA MABLs,' an area-specific app that allows people visiting the Greater Shibuya Area, primarily workers, to easily connect beyond their workplaces and communities.

■ Event 'What's it like to live in Shibuya?' Held

The event was held on March 10, 2026, at 'SAKURA DEEPTECH SHIBUYA' within Shibuya Sakura Stage, with 50 entrepreneurs, related parties, and creators participating. The Greater Shibuya Area continues to evolve as a city where diverse companies and talents gather, primarily in the IT and creative industries. To contribute to the further development of this area, the company is working on creating a living environment and community where entrepreneurs and aspiring workers who will lead Shibuya's future can 'live in Shibuya' and 'grow based in Shibuya.'

At this event, entrepreneurs actually residing in community residences and 'U Share' were invited as guests to share their experiences of challenging abroad, their real-life experiences in Shibuya, and their future goals through talk sessions, workshops, and networking events.

Participants commented, 'The diversity of industry and culture is Shibuya's charm, making it ideal for new challenges and networking,' and 'The firsthand experiences of entrepreneurs living/working here heightened interest in the living environment and community functions.'

Scenes from the event on March 10, 2026

■ About MABLs

Tokyu Fudosan aims for urban development that creates 'city vibrancy' through human communication, not just through the development of physical facilities. 'SHIBUYA MABLs' was launched as an area-specific app to promote community formation, making working and spending time in the Greater Shibuya Area more enjoyable, and has achieved 100,000 downloads since its launch in August 2024.

In a survey of approximately 100 people working in Shibuya in 2022, voices increased about 'valuing encounters and connections' and 'communication deficiencies hindering work' after the COVID-19 pandemic. Against the backdrop of increasing importance of communication, the app was developed. Through the 'MABLs' project, which also saw over 6,000 participants in real events, the company creates encounters, connections, and exchanges that lead to new discoveries beyond workplaces and existing communities.

■ Future Developments

Based on the opinions and insights gained through this event, Tokyu Fudosan will further accelerate the development of living environments for entrepreneurs and workers unique to Shibuya. Future events will be continuously held, lowering participation barriers through theme setting and timing, and incorporating formats where participants meet, learn from each other, and co-create the space. The goal is to realize 'Shibuya, a city where business and life merge,' where diverse companies and talents gather, fostering interaction and industrial co-creation. Furthermore, as the number of community residence locations increases, the network among residents and participants is expected to expand, increasing opportunities for interaction and co-creation, and the company will continue to consider expanding the development of community residences.

■ Tokyu Fudosan's Initiative in the Greater Shibuya Area: 'LIFE LAND SHIBUYA'

The Tokyu Group focuses on the Greater Shibuya Area, defined as an area within approximately 2.5km radius from Shibuya Station. 'LIFE LAND SHIBUYA' is the urban development concept for the Greater Shibuya Area by Tokyu Fudosan Holdings Group. In an area where unique towns like Shibuya, Harajuku, Omotesando, Yoyogi, Daikanyama, and Ebisu are adjacent, the company promotes 'people-centric' urban development, delivering the excitement of continuous new creations.

LIFE LAND SHIBUYA HP:
https://life-land-shibuya.com
Greater Shibuya Area Urban Development HP:
https://www.tokyuland.co.jp/urban/area/shibuya.html