Additional Exhibitor Recruitment Begins! "Ending Industry Exhibition 2026" - Japan's Largest Specialized Exhibition for End-of-Life and Funeral Business - TV Special Broadcast Also Decided

"Ending Industry Exhibition 2026" will be held at Ariake GYM-EX, a venue adjacent to Tokyo Big Sight, just like last year! Tokyo Hakuzen Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Ryoma Noguchi; hereinafter "Tokyo Hakuzen"), a member of the Kosaido Group, will hold the "Ending Industry Exhibition 2026" at Ariake GYM-EX in Tokyo on Thursday, September 10th and Friday, September 11th (Tomobiki), 2026. The "Ending Industry Exhibition" is Japan's largest specialized exhibition where all equipment, goods, and services related to end-of-life planning, such as funerals, burials, memorial services, and inheritance, gather in one place. Since its first holding in 2015, this will be the 12th "Ending Industry Exhibition," providing a platform for business matching and information exchange between exhibitors and visitors, creating the next generation of the end-of-life industry. ▶To a huge market exceeding 1.8 trillion yen. The forefront of the evolving ending business With the progress of an aging society, the domestic funeral market has expanded to 1.83 trillion yen*1, and end-of-life services such as pre-mortem arrangements continue to grow at an annual rate of approximately 10%*2. We offer an excellent opportunity for market expansion and partnership building in the "end-of-life and ending market," which is expanding its scope to address social issues such as vacant homes and single-person households, in addition to funeral and memorial service needs. We look forward to your company exhibiting your latest solutions. *1 Source: Yano Research Institute "Survey on the Funeral Business Market (2025)" *2 Source: Yano Research Institute "Survey on End-of-Life Related Businesses (2025)" ▶What are the strengths of the "Ending Industry Exhibition"? [Approximately 60% new visitors] Japan's largest specialized exhibition with a high percentage of new visitors, expecting market expansion. [Approximately 50% visitors with decision-making authority] Direct business negotiations possible with buyers and management with decision-making power. [Approximately 760 million yen in advertising value equivalent] Contributes to expanding brand recognition through extensive media exposure. Approximately 13,000 industry professionals visit the "Ending Industry Exhibition" annually, with about 60% being new visitors. This provides abundant opportunities to enter not only the funeral industry but also industries related to end-of-life planning. Furthermore, approximately 50% of all visitors are managers or higher with decision-making authority, earning it a reputation as a "place for business negotiations that easily lead to immediate decisions." Media exposure results for fiscal year 2025, including mass media and industry magazines, recorded approximately 760 million yen in advertising value equivalent, demonstrating extremely high attention. This provides exhibitors with an excellent opportunity to enhance brand recognition and credibility. Contact us here ▶Expected to reach 4 million people! TV broadcast decided to contribute to awareness expansion. Through TV broadcasting, your company's services and products are expected to reach an estimated 4 million people beyond exhibition visitors. Widespread reach through TV broadcasting After the exhibition period, a special program on the Ending Industry Exhibition is scheduled to be broadcast on Tokyo MX and TV Saitama. It is expected to reach an audience of 4 million people other than visitors. 1-year distribution on YouTube After the program broadcast, it will be archived and distributed on the YouTube channel for one year. The "Ending Industry Exhibition 2026" has decided on a TV coverage and booth introduction project. Talents and announcers will visit the exhibition venue and introduce exhibitors' booths in the program. Archival distribution is also planned after the broadcast, expecting long-term PR effects and increased awareness beyond the visitor numbers on the day of the exhibition. Contact us here ▶"Exhibitor-only Seminar" to maximize exhibition results To ensure that the exhibition is not just about "exhibiting," a special program for companies that have decided to exhibit at the "Ending Industry Exhibition 2026" will be held free of charge, consisting of three sessions: preparation, on-site, and follow-up. Professionals in exhibition sales will be invited as lecturers to impart practical know-how to maximize exhibition effectiveness. [Exhibitor-only] Practical! Exhibition Participation University Lecture 1: How to prepare before exhibiting! [Friday, May 22, 2026, 13:00-14:30] Lecture 2: Tips and tricks on the day of the exhibition [Friday, June 19, 2026, 13:00-14:30] Lecture 3: Winning strategies for post-exhibition follow-up [Friday, July 17, 2026, 13:00-14:30] In the [Exhibitor-only Program] Practical! Exhibition Participation University, you can learn techniques to turn exhibition participation into results. Kenichi Kiyonaga Representative Director, Exhibition Sales Marketing Co., Ltd. Small and Medium Enterprise Management Consultant, Exhibition Sales® Consultant. As an expert in increasing sales through exhibitions, he has supported over 1,300 companies. Author of "Latest Edition: Exhibitions where new customers flock without cold calling."