Tokyo Solamachi Achieves Record-High Sales of 60 Billion Yen in Fiscal Year 2025
Tokyo Solamachi achieved record-high sales of 60 billion yen in fiscal year 2025, a 105.7% increase from the previous year. This marks three consecutive years of record-breaking sales since fiscal year 2023, driven by various initiatives including events, pop-up stores, and new openings.
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- 📰 Published: May 1, 2026 at 01:30
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Tokyo Solamachi announced that its sales for fiscal year 2025 (April 2025 to March 2026) reached a record 60 billion yen (105.7% year-on-year), marking three consecutive years of record-breaking sales since fiscal year 2023.
△Tokyo Solamachi exterior ©TOKYO-SKYTREETOWN
Main factors contributing to the sales increase in fiscal year 2025:
(1) Creation of visitor motivation and expansion of visitor demographics through continuous hosting of approximately 160 events annually.
(2) Creation of a fresh environment by attracting over 200 pop-up stores.
(3) Acquisition of new customers and improved circulation through new store openings and renewals.
(4) Strong performance of businesses centered on character content due to inbound visitors.
(5) Enrichment of visiting and staying experience through initiatives to improve customer satisfaction.
Furthermore, these efforts were recognized with the Encouragement Award for the third consecutive year since 2023 at the “28th Developer Grand Prize Selected by Tenants” hosted by Senken Shimbun.
Tokyo Solamachi will continue to create new attractions, such as the first-ever renovation of the 2nd-floor “Food Marche” since its opening and the opening of new stores, as well as ongoing events. By providing safe, secure, and comfortable services, we aim to ensure that Tokyo Solamachi, Tokyo Skytree Town, and the surrounding area are bustling with activity.
Comment on achieving 60 billion yen:
Thanks to your support, Tokyo Solamachi achieved record-high sales of 60 billion yen in fiscal year 2025. We deeply appreciate the patronage of many domestic and international visitors and the understanding and cooperation of everyone who supports us.
We will continue to walk alongside this community, delivering new lifestyles and the unique charm of downtown Tokyo to all visitors with Tokyo Solamachi's unique “Iki” (sophisticated hospitality).
△Sales Trend ©TOKYO-SKYTREETOWN
■ Main factors contributing to the sales increase in fiscal year 2025:
(1) Creation of visitor motivation and expansion of visitor demographics through continuous hosting of approximately 160 events annually.
In fiscal year 2025, approximately 160 events were held utilizing outdoor event spaces such as “Sky Arena” and “Solamachi Hiroba,” and indoor event space “Space 634.” By continuously planning and developing self-initiated events and events in collaboration with the local Sumida Ward throughout the year, we created motives for customers to visit.
Particularly, the “Taiwan Festival in Tokyo Skytree Town® 2025” (April 5 to June 1, 2025), held for the third time in fiscal year 2025, and the “Christmas Market in the Picture Book in Tokyo Skytree Town® 2025” (November 6 to December 25, 2025) contributed to attracting young visitors, especially Gen Z, through SNS and other channels by offering photogenic spaces and menus, leading to increased circulation within the facility and higher sales.
△Sumida Ward Folk Dance Festival (August 1-3, 2025) ©TOKYO-SKYTREETOWN △Christmas Market in the Picture Book in Tokyo Skytree Town® 2025 ©TOKYO-SKYTREETOWN
(2) Creation of a fresh environment by attracting over 200 pop-up stores.
In fiscal year 2025, over 200 pop-up stores were attracted to 14 event areas within the facility. Dedicated staff for these event areas meticulously planned store placements, considering coordination with sales promotion measures aligned with facility-wide events and seasonal traditions, and relationships with surrounding stores. This consistently offered new encounters and discoveries, creating opportunities for repeat visitors and maintaining the overall freshness of the facility.
In addition to retail stores, we actively engaged in opening experiential stores such as workshops, contributing to enhancing the value of experiences beyond just shopping.
△West Yard 2F, No. 4 △Tower Yard 2F, No. 6 △East Yard 2F, No. 11 △East Yard 4F, No. 12 ©2026 JOKER.
(3) Acquisition of new customers and improved circulation through new store openings and renewals.
In fiscal year 2025, 5 new stores opened, and 10 existing stores underwent aggressive renovations. The opening of new stores allowed us to propose new attractions to a wide range of customers, and it also improved circulation on the same floor, contributing to overall floor sales. For the renovations of existing stores, by focusing on creating spaces that are easy for customers to enter and developing product lineups that meet their needs, we succeeded in acquiring new customers, encouraging repeat visits, and increasing the average customer spending.
[5 stores opened in fiscal year 2025]
△May 2025 Tanomi
△July 2025 Sorairo Solairo
△October 2025 CIT
△Tokyo Solamachi exterior ©TOKYO-SKYTREETOWN
Main factors contributing to the sales increase in fiscal year 2025:
(1) Creation of visitor motivation and expansion of visitor demographics through continuous hosting of approximately 160 events annually.
(2) Creation of a fresh environment by attracting over 200 pop-up stores.
(3) Acquisition of new customers and improved circulation through new store openings and renewals.
(4) Strong performance of businesses centered on character content due to inbound visitors.
(5) Enrichment of visiting and staying experience through initiatives to improve customer satisfaction.
Furthermore, these efforts were recognized with the Encouragement Award for the third consecutive year since 2023 at the “28th Developer Grand Prize Selected by Tenants” hosted by Senken Shimbun.
Tokyo Solamachi will continue to create new attractions, such as the first-ever renovation of the 2nd-floor “Food Marche” since its opening and the opening of new stores, as well as ongoing events. By providing safe, secure, and comfortable services, we aim to ensure that Tokyo Solamachi, Tokyo Skytree Town, and the surrounding area are bustling with activity.
Comment on achieving 60 billion yen:
Thanks to your support, Tokyo Solamachi achieved record-high sales of 60 billion yen in fiscal year 2025. We deeply appreciate the patronage of many domestic and international visitors and the understanding and cooperation of everyone who supports us.
We will continue to walk alongside this community, delivering new lifestyles and the unique charm of downtown Tokyo to all visitors with Tokyo Solamachi's unique “Iki” (sophisticated hospitality).
△Sales Trend ©TOKYO-SKYTREETOWN
■ Main factors contributing to the sales increase in fiscal year 2025:
(1) Creation of visitor motivation and expansion of visitor demographics through continuous hosting of approximately 160 events annually.
In fiscal year 2025, approximately 160 events were held utilizing outdoor event spaces such as “Sky Arena” and “Solamachi Hiroba,” and indoor event space “Space 634.” By continuously planning and developing self-initiated events and events in collaboration with the local Sumida Ward throughout the year, we created motives for customers to visit.
Particularly, the “Taiwan Festival in Tokyo Skytree Town® 2025” (April 5 to June 1, 2025), held for the third time in fiscal year 2025, and the “Christmas Market in the Picture Book in Tokyo Skytree Town® 2025” (November 6 to December 25, 2025) contributed to attracting young visitors, especially Gen Z, through SNS and other channels by offering photogenic spaces and menus, leading to increased circulation within the facility and higher sales.
△Sumida Ward Folk Dance Festival (August 1-3, 2025) ©TOKYO-SKYTREETOWN △Christmas Market in the Picture Book in Tokyo Skytree Town® 2025 ©TOKYO-SKYTREETOWN
(2) Creation of a fresh environment by attracting over 200 pop-up stores.
In fiscal year 2025, over 200 pop-up stores were attracted to 14 event areas within the facility. Dedicated staff for these event areas meticulously planned store placements, considering coordination with sales promotion measures aligned with facility-wide events and seasonal traditions, and relationships with surrounding stores. This consistently offered new encounters and discoveries, creating opportunities for repeat visitors and maintaining the overall freshness of the facility.
In addition to retail stores, we actively engaged in opening experiential stores such as workshops, contributing to enhancing the value of experiences beyond just shopping.
△West Yard 2F, No. 4 △Tower Yard 2F, No. 6 △East Yard 2F, No. 11 △East Yard 4F, No. 12 ©2026 JOKER.
(3) Acquisition of new customers and improved circulation through new store openings and renewals.
In fiscal year 2025, 5 new stores opened, and 10 existing stores underwent aggressive renovations. The opening of new stores allowed us to propose new attractions to a wide range of customers, and it also improved circulation on the same floor, contributing to overall floor sales. For the renovations of existing stores, by focusing on creating spaces that are easy for customers to enter and developing product lineups that meet their needs, we succeeded in acquiring new customers, encouraging repeat visits, and increasing the average customer spending.
[5 stores opened in fiscal year 2025]
△May 2025 Tanomi
△July 2025 Sorairo Solairo
△October 2025 CIT