[Event Report] 10 Speakers Paving the Way for the Future of IP Business! "TCIC IP INNOVATION AWARD (TIIA) 2025" Final Selection Held to Great Success!

T-Create Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Hideki Suzuki, hereinafter T-Create), which is entrusted by the Tokyo Metropolitan Government to operate the Tokyo Content Incubation Center (hereinafter TCIC), held the final selection round of the business competition "TCIC IP INNOVATION AWARD (TIIA) 2025" on Wednesday, March 11, 2026, at Tokyo Innovation Base (TIB) (Marunouchi, Chiyoda-ku), targeting startups and others who are refining business models in content-related fields.

The 10 finalists who won through the first and second selections presented their business plans, refined through mentoring, with passionate and heartfelt pitches, and confidently answered sharp questions from the judges, making for a very impressive event.
In addition, as a program before the pitches, a keynote talk session "Considering the Era of Film Business Transformation" was held with Mr. Muneyuki Kii, Representative Director and CEO of K2 Pictures, which provided valuable insights that could only be known from being on-site.

Program Details

URL: https://tcic.metro.tokyo.go.jp/tiia2025-final/

■ Background and Business Objective: To make the content industry a core industry of Japan

In recent years, expectations for the content industry as a driving force for Japan's economic growth have accelerated. The Tokyo Metropolitan Government is holding this program to support startups aiming for high growth with unique IPs and cutting-edge technology. It aims to promote social implementation and fundraising, and to expand the base of entrepreneurs.

This program supports business models that maximize the value of IP in diverse fields such as anime, games, XR, AI, and lifestyle brands.

■ What is TCIC IP INNOVATION AWARD (TIIA) 2025

Through document screening and presentation screening, excellent business plans based on IP ideas are selected and awarded. In addition, finalists (those who pass the first and second selections) are provided with knowledge necessary for further building business models, hypothesis testing, and company establishment, as well as networking opportunities to facilitate matching with VCs and content business companies.

■ Program Selection Flow

After a refinement period of approximately four months, the final selection was reached.

FAQ

What was the main purpose of the TCIC IP INNOVATION AWARD (TIIA) 2025 event?

The event aimed to support startups with unique IPs and cutting-edge technology to foster high growth in the content industry, promoting social implementation and fundraising.

Who organized and operated the TCIC IP INNOVATION AWARD (TIIA) 2025 final selection?

T-Create Co., Ltd., entrusted by the Tokyo Metropolitan Government to operate the Tokyo Content Incubation Center (TCIC), held the final selection.

When and where did the final selection round of the TCIC IP INNOVATION AWARD (TIIA) 2025 take place?

The final selection round was held on Wednesday, March 11, 2026, at Tokyo Innovation Base (TIB) in Marunouchi, Chiyoda-ku.

What kind of participants were targeted for the TCIC IP INNOVATION AWARD (TIIA) 2025?

The competition targeted startups and other entities refining business models in content-related fields, supporting business models that maximize IP value across diverse areas.

Besides the finalist pitches, what other program was featured at the event?

A keynote talk session titled "Considering the Era of Film Business Transformation" was held with Mr. Muneyuki Kii, Representative Director and CEO of K2 Pictures.

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