Upcycling Brand 'TSUTSU' Expands Business with Launch of Second Product, a Folding Umbrella

Toray International Inc. (Chuo-ku, Tokyo; President: Takashi Endo) is expanding its business through the launch of the 'TSUTSU The Umbrella397,' the second product in its upcycling brand 'TSUTSU,' which aims to reduce waste as a first for the Toray Group. Simultaneously, the company is intensifying efforts for continuous brand growth, including the expansion of sales channels and the potential establishment of permanent retail sections.

■ Features of the New Product
This folding umbrella employs a full-carbon structure for both lightness and high strength, offering high protection with a large size comparable to a standard long umbrella. Additionally, the design allows for fabric replacement, creating a sustainable specification that enables long-term use of the frame. The fabric options include 'Upcycled Nylon,' which repurposes surplus materials, and a model featuring 'Summer Shield,' a high-function material with a 99.99% shading rate and 99.9% or higher UV cut rate, making it suitable for both sunny and rainy conditions.

■ Expansion of Sales Channels
Sales will commence through crowdfunding, department store pop-ups, and various events. The company also plans to launch a direct EC site, developing sales across multiple channels. Major distribution points include a crowdfunding site (GREEN FUNDING), a department store (Isetan Shinjuku Store), and events (such as 'Hobonichi'-related events). Furthermore, discussions are underway for the establishment of a permanent retail section at Daikanyama Tsutaya Books as part of the brand's long-term retail strategy.

■ Future Developments
Through the 'TSUTSU' upcycling brand, Toray International aims to expand its business by balancing waste reduction with new value creation. The company will continue to diversify sales channels and expand its product lineup, leveraging its integrated manufacturing system—from material development to final product—to promote products that combine functionality and sustainability.

■ Upcoming Sales Channels (Scheduled)
- GREEN FUNDING (Crowdfunding): Scheduled for release in early June
- Hobonichi 'Seikatsu no Tanoshimi Ten': June 1 (Mon) – 7 (Sun)
- Isetan Shinjuku Main Building 1F 'Isetan Leaf' POPUP: June 17 (Wed) – 30 (Tue)
- Hobonichi TOBICHI: From July 22 (Wed)
- Daikanyama Tsutaya Books 'Soryosai' Event: September 18 (Fri) – 27 (Sun)
- Daikanyama Tsutaya Books Permanent Section: Currently under consideration (Timing TBA)