First Round Voting Open for 'SNS Oshi-bon Award 2026'—A Reader-Chosen Book Award
Tsunagu Books Co. has launched the first round of voting for the 'SNS Oshi-bon Award 2026' on May 1. The initiative visualizes reader enthusiasm through social media posts to generate new bestsellers and a modern reading culture.
📋 Article Processing Timeline
- 📰 Published: May 20, 2026 at 22:50
- 🔍 Collected: May 20, 2026 at 14:31
- 🤖 AI Analyzed: May 20, 2026 at 14:40 (8 min after Collected)
"This book saved me." "It changed my life." "I want to recommend it to someone." -- The first round of voting for the "SNS Oshi-bon Award 2026," a reading award that visualizes the enthusiasm of "Oshi-bon" (highly recommended books) posted daily on SNS, started on Friday, May 1, 2026.
Tsunagu Books Co. (Representative: Book-ma, Location: Tokyo), the organizer, is developing this project as a participatory award that crosses readers, bookstores, publishers, and authors, aiming to create a new reading culture in the SNS era.
## What is the "SNS Oshi-bon Award"?
The "SNS Oshi-bon Award" is a new participatory book award selected based on readers' "Oshi-bon" comments posted on X (formerly Twitter), Instagram, and Threads.
Its purpose is not merely to be a sales ranking, but to visualize "reader enthusiasm" through SNS posts and generate new readers. It has been attracting attention as an award that produces "oshi" (recommended) books and "oshi" authors unique to the SNS society, with the following mission:
- Anyone can participate: You can join with just one hashtag.
- Valuing discovery: Shining a light on books with small voices.
- Diverse evaluation axes: Cultivating a culture of discussing books not just by sales, but by learning, empathy, and surprise.
In the first edition launched in 2025, there were 3,761 final voters. Gathering a total of 8,532 votes, fairs were held at more than 60 bookstores nationwide, and some works saw sales growth triggered by SNS posts.
## An award that resonates with readers concerned about time and cost performance amid declining bookstores
The publishing industry still publishes over 60,000 new titles annually. On the other hand, amidst pointed-out declines in the number of bookstores and reading time, it is said that readers who are conscious of time-performance and cost-performance have a stronger tendency to search for "recommended books" by referring to SNS and word-of-mouth when choosing a book.
On SNS, book introduction posts by readers are generated daily, mainly around so-called "finished reading" posts, but the posts are dispersed, and the current reality is that they do not easily lead to actual bookstore promotions or purchasing behavior.
The "SNS Oshi-bon Award" aims to visualize the voices of such readers' "oshi" and generate the next bestsellers and long-sellers.
## About the "SNS Oshi-bon Award 2026"
For the second time, the SNS Oshi-bon Award 2026 will further expand efforts to connect the enthusiasm of readers born on SNS to the sales floors of real bookstores.
By combining:
- 50,000 participants
- Book displays in 300+ stores
- SNS × Author comments × Events × Bookstore displays
It aims to "create a new reading culture in the SNS era."
The future schedule is as follows:
- 1st Voting: May 1 – May 31
- Nomination Selection: June 1 – July 31
- Nominated Works Announcement & Final Voting: August 1 – August 31
- Grand Prize Announcement & Award Ceremony: October 30 (TODA HALL & CONFERENCE TOKYO)
"SNS Oshi-bon Award 2026" Official Website
## About the "SNS Oshi-bon Award 2026" 1st Round Voting
[Voting Period] Friday, May 1, 2026 – Sunday, May 31, 2026
[Voting Method] Add "#SNS推し本大賞2026" (SNS Oshi-bon Award 2026) at the beginning of a post on SNS such as X / Instagram / Threads, and post the following to complete the entry:
- Book Title
- Impression Comment
You can post as many books as you want.
* If the hashtag is only within the text of the post, it is not eligible for counting.
[Category Structure]
- Literature/Essay Category: A book that moved your heart with stories or words.
- Business Book Category: A book that influenced your work or life.
- Humanities/Natural Science Category: A book that provided encounters with new knowledge or perspectives.
* There will be a special award (to be announced at a later date).
★ We are also receiving cooperation in displaying posters at bookstores! ★
[Photo of the sales floor at Coach & Four Wakabadai store]
## About the "Tsunagu Books Project"
A project by Tsunagu Books Co., operating under the concept of "connecting all people through books."
Aiming to create a new reading culture in the SNS era by crossing all related parties involving books, such as readers, authors, publishers, bookstores, distributors, libraries, and reviewers.
The representative, Book-ma, is a reading influencer with 188,000 total SNS followers (as of March 2026), disseminating the appeal of books through YouTube, SNS, events, etc.
▶ Tsunagu Books Project X Account: @tsunagubooks
▶ Book-ma X Account: @Book_Meyer
[Contact for inquiries regarding this matter]
Tsunagu Books Co.
MAIL: snsbookaward@tsunagubooks.co.jp
Official Website: https://tsunagubooks.com/
Tsunagu Books Co. (Representative: Book-ma, Location: Tokyo), the organizer, is developing this project as a participatory award that crosses readers, bookstores, publishers, and authors, aiming to create a new reading culture in the SNS era.
## What is the "SNS Oshi-bon Award"?
The "SNS Oshi-bon Award" is a new participatory book award selected based on readers' "Oshi-bon" comments posted on X (formerly Twitter), Instagram, and Threads.
Its purpose is not merely to be a sales ranking, but to visualize "reader enthusiasm" through SNS posts and generate new readers. It has been attracting attention as an award that produces "oshi" (recommended) books and "oshi" authors unique to the SNS society, with the following mission:
- Anyone can participate: You can join with just one hashtag.
- Valuing discovery: Shining a light on books with small voices.
- Diverse evaluation axes: Cultivating a culture of discussing books not just by sales, but by learning, empathy, and surprise.
In the first edition launched in 2025, there were 3,761 final voters. Gathering a total of 8,532 votes, fairs were held at more than 60 bookstores nationwide, and some works saw sales growth triggered by SNS posts.
## An award that resonates with readers concerned about time and cost performance amid declining bookstores
The publishing industry still publishes over 60,000 new titles annually. On the other hand, amidst pointed-out declines in the number of bookstores and reading time, it is said that readers who are conscious of time-performance and cost-performance have a stronger tendency to search for "recommended books" by referring to SNS and word-of-mouth when choosing a book.
On SNS, book introduction posts by readers are generated daily, mainly around so-called "finished reading" posts, but the posts are dispersed, and the current reality is that they do not easily lead to actual bookstore promotions or purchasing behavior.
The "SNS Oshi-bon Award" aims to visualize the voices of such readers' "oshi" and generate the next bestsellers and long-sellers.
## About the "SNS Oshi-bon Award 2026"
For the second time, the SNS Oshi-bon Award 2026 will further expand efforts to connect the enthusiasm of readers born on SNS to the sales floors of real bookstores.
By combining:
- 50,000 participants
- Book displays in 300+ stores
- SNS × Author comments × Events × Bookstore displays
It aims to "create a new reading culture in the SNS era."
The future schedule is as follows:
- 1st Voting: May 1 – May 31
- Nomination Selection: June 1 – July 31
- Nominated Works Announcement & Final Voting: August 1 – August 31
- Grand Prize Announcement & Award Ceremony: October 30 (TODA HALL & CONFERENCE TOKYO)
"SNS Oshi-bon Award 2026" Official Website
## About the "SNS Oshi-bon Award 2026" 1st Round Voting
[Voting Period] Friday, May 1, 2026 – Sunday, May 31, 2026
[Voting Method] Add "#SNS推し本大賞2026" (SNS Oshi-bon Award 2026) at the beginning of a post on SNS such as X / Instagram / Threads, and post the following to complete the entry:
- Book Title
- Impression Comment
You can post as many books as you want.
* If the hashtag is only within the text of the post, it is not eligible for counting.
[Category Structure]
- Literature/Essay Category: A book that moved your heart with stories or words.
- Business Book Category: A book that influenced your work or life.
- Humanities/Natural Science Category: A book that provided encounters with new knowledge or perspectives.
* There will be a special award (to be announced at a later date).
★ We are also receiving cooperation in displaying posters at bookstores! ★
[Photo of the sales floor at Coach & Four Wakabadai store]
## About the "Tsunagu Books Project"
A project by Tsunagu Books Co., operating under the concept of "connecting all people through books."
Aiming to create a new reading culture in the SNS era by crossing all related parties involving books, such as readers, authors, publishers, bookstores, distributors, libraries, and reviewers.
The representative, Book-ma, is a reading influencer with 188,000 total SNS followers (as of March 2026), disseminating the appeal of books through YouTube, SNS, events, etc.
▶ Tsunagu Books Project X Account: @tsunagubooks
▶ Book-ma X Account: @Book_Meyer
[Contact for inquiries regarding this matter]
Tsunagu Books Co.
MAIL: snsbookaward@tsunagubooks.co.jp
Official Website: https://tsunagubooks.com/
FAQ
SNS推し本大賞とはどのようなアワードですか？
XやInstagram、Threadsに投稿された読者の感想コメントをもとに選ばれる、新しい参加型のブックアワードです。
「SNS推し本大賞2026」の投票方法を教えてください。
対象のSNSで投稿の冒頭に「#SNS推し本大賞2026」をつけ、書名と感想コメントを投稿することでエントリーできます。
投票の受付期間はいつからいつまでですか？
一次投票は2026年5月1日（金）から5月31日（日）まで受け付けています。
どのような部門で投票を受け付けていますか？
文芸・エッセイ部門、ビジネス書部門、人文・自然科学部門の3部門があり、別途特別賞も設けられる予定です。
大賞の発表や授賞式はいつ行われますか？
大賞の発表および授賞式は、2026年10月30日にTODA HALL & CONFERENCE TOKYOで開催されます。