[Nagano Prefecture Kijimadaira Village] Proposal Process Begins for Regeneration and Private Utilization of "Maguse Onsen Park"! Seeking Proposals for Regional Economic Revitalization and Sustainable Exchange Hubs Based on Free Ideas Beyond Day-Trip Hot Springs
Key facts
- [Nagano Prefecture Kijimadaira Village] Proposal Process Begins for Regeneration and Private Utilization of "Maguse Onsen Park"! Seeking Proposals for Regional Economic Revitalization and Sustainable Exchange Hubs Based on Free Ideas Beyond Day-Trip Hot Springs
- Kijimadaira Village in Nagano Prefecture has launched a public proposal process for the regeneration and private utilization of its representative tourist facility, "Maguse Onsen Park." The village is seeking proposals that go beyond the scope of a day-trip hot spring facility, aiming to revitalize the regional economy and create a sustainable exchange hub through diverse utilization ideas.
- Source: PR Times
- Date: June 9, 2026
Direct answer
Kijimadaira Village in Nagano Prefecture has launched a public proposal process for the regeneration and private utilization of its representative tourist facility, "Maguse Onsen Park." The village is seeking proposals that go beyond the scope of a day-trip hot spring facility, aiming to revitalize the regional economy and create a sustainable exchange hub through diverse utilization ideas.
- Citation
- [Nagano Prefecture Kijimadaira Village] Proposal Process Begins for Regeneration and Private Utilization of "Maguse Onsen Park"! Seeking Proposals for Regional Economic Revitalization and Sustainable Exchange Hubs Based on Free Ideas Beyond Day-Trip Hot Springs (June 9, 2026), PR Times
- Source
- PR Times
- Date
- June 9, 2026
Kijimadaira Village in Nagano Prefecture has launched a public proposal process for the regeneration and private utilization of its representative tourist facility, "Maguse Onsen Park." The village is seeking proposals that go beyond the scope of a day-trip hot spring facility, aiming to revitalize the regional economy and create a sustainable exchange hub through diverse utilization ideas.
📋 Article Processing Timeline
- 📰 Published: June 9, 2026 at 20:03
- 🔍 Collected: June 9, 2026 at 11:21
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (77h 31m after Collected)
This public offering broadly seeks business proposals, with the target buildings and assets to be "donated (gratuitous transfer)" and the land to be either sold or leased, with the aim of selecting the business that submits the most outstanding proposal.
Furthermore, we are widely soliciting proposals for diverse uses that contribute to regional development, not limited to the conventional function of a "day-trip hot spring facility," such as accommodation, dining, wellness, and outdoor activities.
◆Overview of the Facility Subject to Public Offering
Property Name: Kijimadaira Village Maguse Onsen Park
Location: 5567-1 Oaza-go, Kijimadaira Village, Shimotakai District, Nagano Prefecture
Land Area: 46 parcels, planned area 11,218 sqm
Buildings, etc.: Main building, Ikoi no Ie, Open-air bath changing room, Nashinoki-so, and related depreciable assets
Contract Method: Land: Sales contract OR Lease contract (up to 30 years)
Buildings, etc.: Donation contract (gratuitous transfer)
View of the Northern Alps from the open-air bath
Snowscape of the open-air bath, acclaimed as No. 1 in Eastern Japan
Exterior view of Maguse Onsen
Path to the open-air bath (via wooden deck)
◆Key Future Schedule
Expression of Interest Submission Period: June 1, 2026 (Monday) - June 26, 2026 (Friday), 5:00 PM arrival deadline
On-site Site Visit: June 5, 2026 (Friday) - June 26, 2026 (Friday) *Excluding closed days
Inquiry Submission Deadline: June 26, 2026 (Friday)
Proposal Submission Deadline: September 16, 2026 (Wednesday)
Proposal Review (Presentation): Scheduled for September 25, 2026 (Friday)
Selection and Notification of Contract Candidate: Late September 2026
Detailed materials such as application guidelines, application forms, various building survey results, and hot spring data can be downloaded from the official Kijimadaira Village website.
For details on the recruitment, please check the official Kijimadaira Village website.
https://www.vill.kijimadaira.lg.jp/articles/2026052700017/
FAQ
What are the attractions of Maguse Onsen Park?
Its main attractions are the magnificent views of the Northern Alps from the open-air baths and the snowscape, acclaimed as the best in Eastern Japan. The surrounding natural environment is also a key feature.
What kind of businesses can participate in this public offering?
Private businesses with experience in operating hot spring facilities, tourism, accommodation, or wellness facilities are eligible to participate, regardless of size. Ideas that can contribute to regional revitalization are sought.
What does the gratuitous transfer of buildings mean specifically?
The selected business will receive the buildings of Maguse Onsen Park, including the main building and related facilities, free of charge. This allows the business to reduce initial investment costs and focus funds on operations and renovations.
What are the contract terms for the land?
For the land, you can choose between a sales contract or a lease contract for up to 30 years. Flexible choices are available according to the business plan.
What are the selection criteria for the proposals?
The feasibility of the proposal, contribution to the regional economy, sustainability, and contribution to enhancing the facility's appeal will be comprehensively evaluated. Please refer to the application guidelines for details.