MATOKA Stationery Brand Launches 'joyeux' Series with Soft Watercolor Aesthetic

MATOKA (Matoka), the stationery brand of EL COMMUN Co., Ltd., has launched a new series called 'joyeux (joi-yu)' in mid-June 2026, offering the gentle texture unique to watercolor paintings.

In addition to the popular 'Mini Letter Set,' new items including the 'Letter Set,' 'Memo Pad,' 'Sticky Notes,' 'Flake Stickers,' and 'Mini Thank-You Note' are now available. The designs feature eight vibrant themes, including flowers, fruits, and animals, adding color to everyday expressions of gratitude and messages. This refreshing series, perfect for summer, incorporates translucent papers such as tracing paper and glassine paper.

The name 'joyeux' is a French adjective meaning 'joyful' or 'happy.' By combining vivid illustrations painted carefully with watercolors and high-quality paper materials, the series delivers small moments of delight when held and when gifted to someone special.

Series Name

joyeux (joi-yu)

Product Lineup

Mini Letter Set: ¥385 (incl. tax)

Letter Set: ¥550 (incl. tax)

Memo Pad: ¥495 (incl. tax)

Sticky Notes: ¥550 (incl. tax)

Flake Stickers: ¥385 (incl. tax)

Mini Thank-You Note: ¥495 (incl. tax)

About MATOKA

MATOKA (Matoka) is a stationery brand by EL COMMUN Co., Ltd., a lifestyle goods manufacturer. The brand name derives from the Japanese word 'madoka' or 'matoka,' meaning 'calm and harmonious state.' It also incorporates the Finnish word 'MATKA,' meaning 'journey,' reflecting the desire to deliver the excitement akin to traveling. MATOKA offers items that combine simple yet heartwarming designs with practical usability for daily life.

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Online Shop: https://elcommun.co.jp/online-shop/

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