[Cheers at Japan's Highest Point!] Limited 'Summit Cheers Beer' Launches at Mt. Fuji's 'Chojou Fujikan' Mountain Hut, Sales Begin July 10th
The 'Chojou Fujikan' mountain hut at the summit of Mt. Fuji, in collaboration with a local brewery, will launch a limited-edition craft beer called 'Summit Cheers Beer' starting July 10, 2026. This special brew is designed as a commemorative drink for climbers who have reached the peak.
📋 Article Processing Timeline
- 📰 Published: June 11, 2026 at 10:00
- 🔍 Collected: June 11, 2026 at 10:35 (35 min after Published)
- 🤖 AI Analyzed: June 11, 2026 at 11:25 (50 min after Collected)
The ultimate toast at the summit of Mt. Fuji!
A drink that serves as proof of your climb, enjoyed at Japan's highest point.
Mt. Fuji's summit – 3,776 meters above sea level.
A toast made in this place, reachable only by those who have completed the climb, holds a special meaning.
As climbers return after the COVID-19 pandemic, the desire to offer the best moment of a once-in-a-lifetime Mt. Fuji climb – a memory that lasts a lifetime – at the summit led to a collaboration with a local brewery to develop this product.
'Summit Cheers Beer' was born to etch that moment deeper into memory.
A drink shared with friends and family at the summit will remain a lifelong memory, along with the sense of accomplishment from reaching the peak.
This is the Summit Cheers Beer. Staff will write the date of your summit on it.
The breathtaking view from the summit is a sight you will never forget.
"We want you to toast with your best friends, family, or yourself at the highest place in Japan."
This is a special beer, exclusive to the summit, filled with that sentiment.
A limited craft beer available only at the summit.
'Summit Cheers Beer' is an exclusive product sold only at 'Chojou Fujikan' on the summit of Mt. Fuji.
It is not mass-produced; instead, it uses a special method of brewing only the amount to be served at the summit.
Therefore, it is a limited quantity item.
As a result, each bottle becomes a rare 'proof of your summit,' a highly valuable drink.
Blessings of Mt. Fuji brewed by a local craft brewery.
This product is manufactured by a craft brewery in Fujinomiya, at the foot of Mt. Fuji.
The brewing water uses natural underground water that has been filtered over many years from snow and rain that fell on Mt. Fuji. Furthermore, some of the ingredients are self-grown crops, harnessing nature's bounty directly in the beer. The flavor, which offers a solid richness while being easy to drink, is perfect for a post-summit drink.
A one-of-a-kind drink connecting the summit and the foothills.
A special toast enjoyed at the summit.
And behind it lies a story of craftsmanship carefully woven at the foot of the mountain.
The water of Mt. Fuji, the land, and the hands of people.
All of these came together to create 'Summit Cheers Beer.'
It is a unique craft beer that connects the summit and the foothills.
This is an image.
From Tetsuya Miyazaki, Manager of Chojou Fujikan
I live at the summit of Mt. Fuji in the summer and see the smiles of many climbers. I wanted to make that 'life-defining moment' of reaching the summit of Mt. Fuji even more special, so I created 'Summit Cheers Beer.' I would be happy if a drink at Japan's highest place becomes a lifelong memory. Please come to Mt. Fuji. We are waiting for you at the summit.
This is Chojou Fujikan at the summit of the Fujinomiya Trail.
Summit Cheers Beer explanation video (30 seconds).
Sales Overview
・Product Name: Summit Cheers Beer (350ml)
・Planned Sales Start Date: July 10, 2026 (Opening day) ~
・Sales Location: Fujinomiya Trail, Mt. Fuji Summit 'Chojou Fujikan'
・Sales Format: Exclusive to Chojou Fujikan (planned)
・Sales Price: 1,500 yen (tax included)
*Service will begin in the hut's dining hall first, and once preparations are complete, can sales at the shop are also planned to expand sequentially.
Contact Information:
Company Name: Miyazaki Futon Shop Co., Ltd.
Address: 12-22 Miya-cho, Fujinomiya City, Shizuoka Prefecture
Contact Person: Tetsuya Miyazaki
Phone Number: 0544-26-1519
Email Address: fujikan@fujisanchou.com
A drink that serves as proof of your climb, enjoyed at Japan's highest point.
Mt. Fuji's summit – 3,776 meters above sea level.
A toast made in this place, reachable only by those who have completed the climb, holds a special meaning.
As climbers return after the COVID-19 pandemic, the desire to offer the best moment of a once-in-a-lifetime Mt. Fuji climb – a memory that lasts a lifetime – at the summit led to a collaboration with a local brewery to develop this product.
'Summit Cheers Beer' was born to etch that moment deeper into memory.
A drink shared with friends and family at the summit will remain a lifelong memory, along with the sense of accomplishment from reaching the peak.
This is the Summit Cheers Beer. Staff will write the date of your summit on it.
The breathtaking view from the summit is a sight you will never forget.
"We want you to toast with your best friends, family, or yourself at the highest place in Japan."
This is a special beer, exclusive to the summit, filled with that sentiment.
A limited craft beer available only at the summit.
'Summit Cheers Beer' is an exclusive product sold only at 'Chojou Fujikan' on the summit of Mt. Fuji.
It is not mass-produced; instead, it uses a special method of brewing only the amount to be served at the summit.
Therefore, it is a limited quantity item.
As a result, each bottle becomes a rare 'proof of your summit,' a highly valuable drink.
Blessings of Mt. Fuji brewed by a local craft brewery.
This product is manufactured by a craft brewery in Fujinomiya, at the foot of Mt. Fuji.
The brewing water uses natural underground water that has been filtered over many years from snow and rain that fell on Mt. Fuji. Furthermore, some of the ingredients are self-grown crops, harnessing nature's bounty directly in the beer. The flavor, which offers a solid richness while being easy to drink, is perfect for a post-summit drink.
A one-of-a-kind drink connecting the summit and the foothills.
A special toast enjoyed at the summit.
And behind it lies a story of craftsmanship carefully woven at the foot of the mountain.
The water of Mt. Fuji, the land, and the hands of people.
All of these came together to create 'Summit Cheers Beer.'
It is a unique craft beer that connects the summit and the foothills.
This is an image.
From Tetsuya Miyazaki, Manager of Chojou Fujikan
I live at the summit of Mt. Fuji in the summer and see the smiles of many climbers. I wanted to make that 'life-defining moment' of reaching the summit of Mt. Fuji even more special, so I created 'Summit Cheers Beer.' I would be happy if a drink at Japan's highest place becomes a lifelong memory. Please come to Mt. Fuji. We are waiting for you at the summit.
This is Chojou Fujikan at the summit of the Fujinomiya Trail.
Summit Cheers Beer explanation video (30 seconds).
Sales Overview
・Product Name: Summit Cheers Beer (350ml)
・Planned Sales Start Date: July 10, 2026 (Opening day) ~
・Sales Location: Fujinomiya Trail, Mt. Fuji Summit 'Chojou Fujikan'
・Sales Format: Exclusive to Chojou Fujikan (planned)
・Sales Price: 1,500 yen (tax included)
*Service will begin in the hut's dining hall first, and once preparations are complete, can sales at the shop are also planned to expand sequentially.
Contact Information:
Company Name: Miyazaki Futon Shop Co., Ltd.
Address: 12-22 Miya-cho, Fujinomiya City, Shizuoka Prefecture
Contact Person: Tetsuya Miyazaki
Phone Number: 0544-26-1519
Email Address: fujikan@fujisanchou.com
FAQ
Where can I buy 'Summit Cheers Beer'?
It is an exclusive product sold only at the 'Chojou Fujikan' mountain hut at the summit of Mt. Fuji (Fujinomiya Trail).
When does it go on sale?
Sales are scheduled to begin on July 10, 2026 (the mountain's opening day).
How much does it cost?
It costs 1,500 yen (tax included).