A New Frontier in Japanese Confectionery: Long-Established Wagashi Shop Kitaya, Founded in 1955, Launches "Tokyo Nama Sable"
Kitaya, a traditional Japanese confectionery shop established in 1955, announces the launch of "Tokyo Nama Sable," a new baked confectionery with a moist and soft texture. Available in chocolate and white chocolate, it's positioned as a souvenir and gift for all generations.
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- 📰 Published: May 13, 2026 at 21:07
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Kitaya is pleased to announce the launch of its new product, "Tokyo Nama Sable," a baked confectionery that leverages its traditional Japanese confectionery manufacturing techniques and gentle flavors. This baked confectionery, imbued with a "comforting gentleness," could only be created by a Japanese confectionery shop that has been cherished by the local community for many years.
"Tokyo Nama Sable" features a moist and soft texture, unlike the typical "crispy" texture of common sables. It offers a melting texture and a gentle sweetness that spreads in the mouth, creating a taste that combines both nostalgia and novelty. Two flavors are available: a rich "Chocolate" and a mellow sweet "White Chocolate," both designed to be enjoyed by a wide range of generations, from children to the elderly.
Furthermore, each sable is individually packaged, making it convenient for sharing at work or school. With a long shelf life, it is also recommended as a souvenir, a gift when returning home, or even as a greeting confectionery. Priced affordably at 135 yen (tax included) per piece, boxed sets are also available at a more economical price than individual purchases. It's an ideal product for personal consumption, as well as for distributing to multiple people or for gift-giving.
Light blue: White Chocolate Pink: Chocolate
"Tokyo Nama Sable" is presented in light blue packaging for White Chocolate and pink packaging for Chocolate. Kitaya, a Japanese confectionery shop that has consistently focused on ingredients and melt-in-your-mouth textures, has carefully crafted this product with the aim of creating a "baked confectionery you'll want to eat every day." It pairs wonderfully not only with Japanese tea but also with coffee and black tea, gently coloring your everyday moments.
The image shows a 12-piece set for 1,600 yen (tax included) *Assortment of 6 Chocolate and 6 White Chocolate pieces.
About Kitaya Co., Ltd.: Founded in 1955, it has been rooted in Senju, Adachi-ku, Tokyo, for its 71st year. Through Japanese confectionery, Kitaya has been a part of the daily lives and seasonal moments of the local community. While valuing tradition, the company is also committed to creating sweets that can be enjoyed by new generations, and is focusing on developing new baked confectionery products in addition to traditional Japanese sweets. Moving forward, Kitaya aims to deliver products that are particular about ingredients, manufacturing methods, and taste, striving to create "sweets you'll want to give to someone."
"Tokyo Nama Sable" features a moist and soft texture, unlike the typical "crispy" texture of common sables. It offers a melting texture and a gentle sweetness that spreads in the mouth, creating a taste that combines both nostalgia and novelty. Two flavors are available: a rich "Chocolate" and a mellow sweet "White Chocolate," both designed to be enjoyed by a wide range of generations, from children to the elderly.
Furthermore, each sable is individually packaged, making it convenient for sharing at work or school. With a long shelf life, it is also recommended as a souvenir, a gift when returning home, or even as a greeting confectionery. Priced affordably at 135 yen (tax included) per piece, boxed sets are also available at a more economical price than individual purchases. It's an ideal product for personal consumption, as well as for distributing to multiple people or for gift-giving.
Light blue: White Chocolate Pink: Chocolate
"Tokyo Nama Sable" is presented in light blue packaging for White Chocolate and pink packaging for Chocolate. Kitaya, a Japanese confectionery shop that has consistently focused on ingredients and melt-in-your-mouth textures, has carefully crafted this product with the aim of creating a "baked confectionery you'll want to eat every day." It pairs wonderfully not only with Japanese tea but also with coffee and black tea, gently coloring your everyday moments.
The image shows a 12-piece set for 1,600 yen (tax included) *Assortment of 6 Chocolate and 6 White Chocolate pieces.
About Kitaya Co., Ltd.: Founded in 1955, it has been rooted in Senju, Adachi-ku, Tokyo, for its 71st year. Through Japanese confectionery, Kitaya has been a part of the daily lives and seasonal moments of the local community. While valuing tradition, the company is also committed to creating sweets that can be enjoyed by new generations, and is focusing on developing new baked confectionery products in addition to traditional Japanese sweets. Moving forward, Kitaya aims to deliver products that are particular about ingredients, manufacturing methods, and taste, striving to create "sweets you'll want to give to someone."