STARRY The Garden: 5 Villas Open for Ownership Sales in Hakuba Iwatake, 5-Min from New Gondola
Key facts
- STARRY The Garden: 5 Villas Open for Ownership Sales in Hakuba Iwatake, 5-Min from New Gondola
- Fujita Resort Managing LLC has commenced ownership sales for 5 Phase 1 villas at 'STARRY The Garden' in Hakuba, Nagano. Slated for completion in May 2026 and opening in July 2026, the ski-in/ski-out villas are a 5-minute walk from the new Iwatake gondola station. Through a hybrid operation with local firm Ambre LLC, the facility aims to provide 'authentic experiences' for the next-generation wealthy demographic.
- Source: PR Times
- Date: May 19, 2026
Direct answer
Fujita Resort Managing LLC has commenced ownership sales for 5 Phase 1 villas at 'STARRY The Garden' in Hakuba, Nagano. Slated for completion in May 2026 and opening in July 2026, the ski-in/ski-out villas are a 5-minute walk from the new Iwatake gondola station. Through a hybrid operation with local firm Ambre LLC, the facility aims to provide 'authentic experiences' for the next-generation wealthy demographic.
- Citation
- STARRY The Garden: 5 Villas Open for Ownership Sales in Hakuba Iwatake, 5-Min from New Gondola (May 19, 2026), PR Times
- Source
- PR Times
- Date
- May 19, 2026
Fujita Resort Managing LLC has commenced ownership sales for 5 Phase 1 villas at 'STARRY The Garden' in Hakuba, Nagano. Slated for completion in May 2026 and opening in July 2026, the ski-in/ski-out villas are a 5-minute walk from the new Iwatake gondola station. Through a hybrid operation with local firm Ambre LLC, the facility aims to provide 'authentic experiences' for the next-generation wealthy demographic.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 18:00
- 🔍 Collected: May 19, 2026 at 09:31
- 🤖 AI Analyzed: May 19, 2026 at 20:21 (10h 50m after Collected)
Aiming to establish a new value standard for the resort business optimized for modern sensibilities, we are drawing a line under traditional 'all-inclusive' resort services.
We strip away outdated definitions of luxury, such as excessive facilities and formal services, to co-create the 'authentic experiences' (real) sought by today's next-generation affluent demographic.
## Background of Opening: Inheriting the Origins of Hakuba Skiing and its Historical Value
1952. When this area was still known as the 'Nishiyama Ski Resort,' the first ski lift in Hakuba was born here.
The history of 'HAKUBA,' a resort known throughout Japan and the world, truly began with this single step.
Once, there was a brilliant social scene here, visited by royalty, cutting-edge cultural figures, and the wealthy, who played enthusiastically in the pure white snow.
Eventually, that place fulfilled its role and entered a long period of rest. For many years, this land quietly and carefully watched as the unique resort of Hakuba took flight onto the global stage.
Now, our company, Fujita Resort Managing LLC, has been entrusted with the next era of this historic key location by the founding family who has guarded it for so long.
## The Baton of Redevelopment Passed Down Through Over Half a Century of Trust
Our company, FUJITA Resort Managing LLC, has continuously operated lodging businesses in Hakuba since its establishment in 1982.
The connection between our Chairman, Eiichi Fujita, and this land dates back 60 years. Fujita's father lived here for several months for electrical wiring work to bring power to the village.
Young Fujita also spent time here, together with this family, almost as if he were a member of the founding family.
This 'family-like' bond transcending blood ties, and a deep respect for the pioneers who carved out Hakuba's history, form the foundation of our new business.
Pouring in the local ties and operational know-how cultivated over half a century as a local company, we will commence redevelopment that elevates the potential of this rare slope into a modern asset.
## Project Overview
- Facility Name: STARRY The Garden
- Completion: Scheduled for May 2026
- Opening Date: July 2026 (Lodging Business)
- Location: 11450 Kitajo Nishiyama, Hakuba-mura, Kitaazumi-gun, Nagano
- Number of Buildings: Phase 1 Construction, 5 buildings
- Room Type: 2LDK Type
- Location: 5-minute walk from the Iwatake New Gondola Station, ski-in/ski-out capable
- Official Websites: https://fujitaresort.com / https://starrythegarden.com
## The New Landscape of Nishiyama
In May 2026, 5 buildings along the most accessible road were completed.
The buildings emphasize sustainable materials, designed to combine understated Japanese elegance with Western comfort and functionality.
It doesn't boast the opulence of a 5-star hotel, nor does it have excessive lighting or signs. It values natural light and is brimming with a quiet, peaceful privacy that blends into HAKUBA's nature.
## STARRY The Garden Operating Policy: The 'Sense of Responsibility' and 'Business Continuity' of a Local Company
(1) A survival strategy for local companies in regional Japan to become independent without being swallowed up by foreign capital.
Hybrid Operation, where old and new operating companies manage properties together. The trust established since 1982 and the youthful sensibility of 'Ambre LLC,' established in 2026, co-create a new operating structure for the STARRY brand.
In building this structure, we have agreed on a strategic operational collaboration with Ambre LLC (Headquarters: Hakuba-mura, Nagano; Representative Partners: Keisuke Sasaki and Moe Sasaki), a next-generation local company deeply rooted in Hakuba and active at the forefront of culture and lodging operations.
For Millennials and Gen Z, the main demographic of today, as well as the mature wealthy class, the values sought in travel have shifted 180 degrees. Simply providing gorgeous hardware is no longer the sole correct answer. The severity of the snowy mountains, the local izakaya loved by residents, and the unique time flowing through the land—the 'editorial power' to decipher the land's context (Context) and turn even slight inconveniences into valuable 'authentic experiences' is what will drive the profitability of future resorts.
Having continued our lodging business in Hakuba through various economic fluctuations and a pandemic since our founding in 1982, our company possesses solid proof of operational capability. Merging with this foundation of traditional hospitality is the youthful sensibility of Ambre LLC, who moved here out of love for Hakuba and has been leading the cultural scene. Veteran local staff will speak of Hakuba's history and mountain nuances passed down for generations, while young transplants elevate it into a creative stay experience using modern sensibilities. Centered around high-level Japanese hospitality, a team is born that coexists at a high level with 'family-like intimacy' and a 'professional editorial perspective.'
While paying deep respect to the 'refined and perfect extraordinary' of luxury hotels that welcome global VIPs, we perceive the symphony between humans rooted in this land and the great outdoors as Hakuba's deep charm. We refine this with a Japanese sensibility that goes beyond manuals and anticipates the next step. This is the core of our operation, something capital alone can never buy.
## About Ambre LLC
The Sasaki couple leading Ambre LLC possesses an outstanding background in both on-site operations and cutting-edge expressive activities in Hakuba.
- Moe Sasaki: After moving to Hakuba in 2011, she gained deep experience in the on-site operation of outdoor tourism businesses. Later, through music and expressive activities under the artist name 'Moi,' she developed 'place-making' that connects people inside and outside the region. In 2025, representing a regional collaboration project linking Hakuba with the latest technology 'MOF,' she provided music and performances for the Osaka-Kansai Expo-related project 'MOF FES,' drawing domestic and international attention to her creative broadcasting power.
- Keisuke Sasaki: As 'DJ BACK4,' he has served as a Red Bull Official DJ and deepened his relationship with the Hakuba area over many years through large-scale domestic and international event activities.
Since 2022, both have comprehensively undertaken the management of a hotel owned by foreign investors, accumulating real-world achievements in lodging operations, guest relations, and site management in Hakuba. Following the birth of their first child in 2023, while holding a 'resident's perspective' of Hakuba, they established the new company 'Ambre LLC' in 2026.
We strip away outdated definitions of luxury, such as excessive facilities and formal services, to co-create the 'authentic experiences' (real) sought by today's next-generation affluent demographic.
## Background of Opening: Inheriting the Origins of Hakuba Skiing and its Historical Value
1952. When this area was still known as the 'Nishiyama Ski Resort,' the first ski lift in Hakuba was born here.
The history of 'HAKUBA,' a resort known throughout Japan and the world, truly began with this single step.
Once, there was a brilliant social scene here, visited by royalty, cutting-edge cultural figures, and the wealthy, who played enthusiastically in the pure white snow.
Eventually, that place fulfilled its role and entered a long period of rest. For many years, this land quietly and carefully watched as the unique resort of Hakuba took flight onto the global stage.
Now, our company, Fujita Resort Managing LLC, has been entrusted with the next era of this historic key location by the founding family who has guarded it for so long.
## The Baton of Redevelopment Passed Down Through Over Half a Century of Trust
Our company, FUJITA Resort Managing LLC, has continuously operated lodging businesses in Hakuba since its establishment in 1982.
The connection between our Chairman, Eiichi Fujita, and this land dates back 60 years. Fujita's father lived here for several months for electrical wiring work to bring power to the village.
Young Fujita also spent time here, together with this family, almost as if he were a member of the founding family.
This 'family-like' bond transcending blood ties, and a deep respect for the pioneers who carved out Hakuba's history, form the foundation of our new business.
Pouring in the local ties and operational know-how cultivated over half a century as a local company, we will commence redevelopment that elevates the potential of this rare slope into a modern asset.
## Project Overview
- Facility Name: STARRY The Garden
- Completion: Scheduled for May 2026
- Opening Date: July 2026 (Lodging Business)
- Location: 11450 Kitajo Nishiyama, Hakuba-mura, Kitaazumi-gun, Nagano
- Number of Buildings: Phase 1 Construction, 5 buildings
- Room Type: 2LDK Type
- Location: 5-minute walk from the Iwatake New Gondola Station, ski-in/ski-out capable
- Official Websites: https://fujitaresort.com / https://starrythegarden.com
## The New Landscape of Nishiyama
In May 2026, 5 buildings along the most accessible road were completed.
The buildings emphasize sustainable materials, designed to combine understated Japanese elegance with Western comfort and functionality.
It doesn't boast the opulence of a 5-star hotel, nor does it have excessive lighting or signs. It values natural light and is brimming with a quiet, peaceful privacy that blends into HAKUBA's nature.
## STARRY The Garden Operating Policy: The 'Sense of Responsibility' and 'Business Continuity' of a Local Company
(1) A survival strategy for local companies in regional Japan to become independent without being swallowed up by foreign capital.
Hybrid Operation, where old and new operating companies manage properties together. The trust established since 1982 and the youthful sensibility of 'Ambre LLC,' established in 2026, co-create a new operating structure for the STARRY brand.
In building this structure, we have agreed on a strategic operational collaboration with Ambre LLC (Headquarters: Hakuba-mura, Nagano; Representative Partners: Keisuke Sasaki and Moe Sasaki), a next-generation local company deeply rooted in Hakuba and active at the forefront of culture and lodging operations.
For Millennials and Gen Z, the main demographic of today, as well as the mature wealthy class, the values sought in travel have shifted 180 degrees. Simply providing gorgeous hardware is no longer the sole correct answer. The severity of the snowy mountains, the local izakaya loved by residents, and the unique time flowing through the land—the 'editorial power' to decipher the land's context (Context) and turn even slight inconveniences into valuable 'authentic experiences' is what will drive the profitability of future resorts.
Having continued our lodging business in Hakuba through various economic fluctuations and a pandemic since our founding in 1982, our company possesses solid proof of operational capability. Merging with this foundation of traditional hospitality is the youthful sensibility of Ambre LLC, who moved here out of love for Hakuba and has been leading the cultural scene. Veteran local staff will speak of Hakuba's history and mountain nuances passed down for generations, while young transplants elevate it into a creative stay experience using modern sensibilities. Centered around high-level Japanese hospitality, a team is born that coexists at a high level with 'family-like intimacy' and a 'professional editorial perspective.'
While paying deep respect to the 'refined and perfect extraordinary' of luxury hotels that welcome global VIPs, we perceive the symphony between humans rooted in this land and the great outdoors as Hakuba's deep charm. We refine this with a Japanese sensibility that goes beyond manuals and anticipates the next step. This is the core of our operation, something capital alone can never buy.
## About Ambre LLC
The Sasaki couple leading Ambre LLC possesses an outstanding background in both on-site operations and cutting-edge expressive activities in Hakuba.
- Moe Sasaki: After moving to Hakuba in 2011, she gained deep experience in the on-site operation of outdoor tourism businesses. Later, through music and expressive activities under the artist name 'Moi,' she developed 'place-making' that connects people inside and outside the region. In 2025, representing a regional collaboration project linking Hakuba with the latest technology 'MOF,' she provided music and performances for the Osaka-Kansai Expo-related project 'MOF FES,' drawing domestic and international attention to her creative broadcasting power.
- Keisuke Sasaki: As 'DJ BACK4,' he has served as a Red Bull Official DJ and deepened his relationship with the Hakuba area over many years through large-scale domestic and international event activities.
Since 2022, both have comprehensively undertaken the management of a hotel owned by foreign investors, accumulating real-world achievements in lodging operations, guest relations, and site management in Hakuba. Following the birth of their first child in 2023, while holding a 'resident's perspective' of Hakuba, they established the new company 'Ambre LLC' in 2026.
FAQ
When will STARRY The Garden open?
The villas will be completed in May 2026 and officially open for lodging in July 2026.
What is the location like?
It is a 5-minute walk from the new Iwatake gondola station with ski-in and ski-out capabilities.
Who is operating the facility?
It is jointly operated by local firms Fujita Resort Managing LLC and Ambre LLC.