[Biei Town Asparagus Cultivation 70th Anniversary] One Month Where the Fields Become a Stage. "BIEI ASPARA FES 2026" to be Held from May 22, 2026
Biei Bussan Kosha Co., Ltd. will host "BIEI ASPARA FES 2026" from May 22 to June 22, 2026, celebrating 70 years of asparagus cultivation in Biei Town. This unique event positions farmers as performers and the fields as a stage, offering direct sales of freshly harvested asparagus, seasonal gourmet dishes, and farmer talk shows, connecting the history and future of local agriculture.
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## [Biei Town Asparagus Cultivation 70th Anniversary] One Month Where the Fields Become a Stage. "BIEI ASPARA FES 2026" to be Held from May 22, 2026
Biei Bussan Kosha Co., Ltd. (Biei Town, Kamikawa District, Hokkaido) will hold the "BIEI ASPARA FES 2026" event starting Friday, May 22, 2026, coinciding with the asparagus harvest season.
This event is a new harvest festival conceptualized as a "joint live performance and festival by farmers and asparagus," treating the Biei fields themselves as a "stage." The year 2026 marks the 70th anniversary of asparagus cultivation in Biei Town, and the theme is "From Legend to Innovator," representing the journey of producers who have long supported the region's agriculture and the passing of the baton to new generation farmers.
## One Month Where the Fields Become a Stage. The Main Characters are the "Farmers"
Asparagus cultivation in Biei Town has been nurtured for 70 years. Its history has been supported by the continuous efforts of each farmer who has dedicated themselves to the soil.
At "BIEI ASPARA FES 2026," these farmers are regarded as "performers," and the act of harvesting itself is reimagined as a live performance. From legendary farmers to aspiring young innovators—"From Legend to Innovator"—the techniques (cultivation skills) and philosophies (cultivation ethics) passed down through generations will intersect on this one-month "stage."
## "Only Available in the Production Area" Freshly Harvested Asparagus Sold Directly Daily
During the event period, freshly harvested asparagus from Biei Town will be sold directly daily at the following two facilities:
- Michi-no-Eki Biei "Oka no Kura" (1-9-21 Honcho, Biei Town, Kamikawa District, Hokkaido)
- Michi-no-Eki Biei "Shirogane Biruke" (Shirogane, Biei Town, Kamikawa District, Hokkaido)
Freshly harvested asparagus, delivered directly from farmers, arrives daily, and the shelves during this period will be packed with asparagus.
Asparagus is at its sweetest immediately after harvesting, offering a crisp and juicy texture. Its freshness gradually declines through the distribution process, so this "freshly harvested state" can only be enjoyed by visiting the production area.
At this event, the time from harvesting to sales is minimized to the extreme, offering asparagus "in its most delicious state right now." In other words, the taste born in the fields is delivered "live." Furthermore, the opportunity to experience various unique cultivation methods by farmers and the differences in taste among varieties is also an attraction.
## Limited-Time "Asparagus Gourmet" Dishes Also Available
The restaurant within Michi-no-Eki Biei "Oka no Kura" will offer special menus featuring seasonal asparagus. A wide range of seasonal delights will be available, from dishes that bring out the natural sweetness of the ingredient with simple preparation to full meals.
Crispy tempura made from freshly harvested asparagus, the popular Asparagus Green Soda from last year's festival, is returning this year. A new way to enjoy asparagus, dipping it in a rich onsen tamago (hot spring egg) sauce, is also proposed.
## 70 Years of History and the Baton of Agriculture Passed to the Next Generation
Asparagus cultivation in Biei Town began around 1956 and has developed as one of the important pillars of regional agriculture. "BIEI ASPARA FES 2026" overlays the image of the baton of cultivation being passed from the "legendary farmers" who have long supported the region to the "innovative new farmers" who continue to challenge themselves with new techniques and ideas. This event aims not just to be a harvest festival, but an opportunity to feel the history and future of regional agriculture.
## 70th Anniversary. A "Stage" Where the Baton Connects
Asparagus cultivation in Biei Town began around 1956 and celebrates its 70th anniversary in 2026. This event is not merely a harvest festival, but a "shared stage" where farmers who have created history and farmers who are pioneering the future stand together.
From the past to the present, and to the future. Through asparagus, visitors will experience the continuity and evolution of regional agriculture.
## Event Overview
- **Event Name**: BIEI ASPARA FES 2026
- **Period**: Friday, May 22, 2026 – Monday, June 22, 2026
- *Note: The start date may be postponed or the end date brought forward depending on harvesting conditions.*
- On Sunday, May 31, 2026, and Saturday, June 6, 2026, as event days, the first 100 visitors at each Michi-no-Eki will receive asparagus for tasting.
- **Content**:
- Daily direct sales of freshly harvested asparagus
- Provision of seasonal limited asparagus gourmet dishes
- Asparagus farmer talk show (planned)
- **Locations**:
- Michi-no-Eki Biei "Oka no Kura" (1-9-21 Honcho, Biei Town, Kamikawa District, Hokkaido)
- Michi-no-Eki Biei "Shirogane Biruke" (Shirogane, Biei Town, Kamikawa District, Hokkaido)
**Latest Information**: The latest event status and sales information will be disseminated periodically on each store's Instagram and official website.
For inquiries or requests for interviews regarding this matter, please contact the following:
## Company Overview
- **Company Name**: Biei Bussan Kosha Co., Ltd.
- **Location**: Honcho, Biei Town, Kamikawa District, Hokkaido
Biei Bussan Kosha Co., Ltd. (Biei Town, Kamikawa District, Hokkaido) will hold the "BIEI ASPARA FES 2026" event starting Friday, May 22, 2026, coinciding with the asparagus harvest season.
This event is a new harvest festival conceptualized as a "joint live performance and festival by farmers and asparagus," treating the Biei fields themselves as a "stage." The year 2026 marks the 70th anniversary of asparagus cultivation in Biei Town, and the theme is "From Legend to Innovator," representing the journey of producers who have long supported the region's agriculture and the passing of the baton to new generation farmers.
## One Month Where the Fields Become a Stage. The Main Characters are the "Farmers"
Asparagus cultivation in Biei Town has been nurtured for 70 years. Its history has been supported by the continuous efforts of each farmer who has dedicated themselves to the soil.
At "BIEI ASPARA FES 2026," these farmers are regarded as "performers," and the act of harvesting itself is reimagined as a live performance. From legendary farmers to aspiring young innovators—"From Legend to Innovator"—the techniques (cultivation skills) and philosophies (cultivation ethics) passed down through generations will intersect on this one-month "stage."
## "Only Available in the Production Area" Freshly Harvested Asparagus Sold Directly Daily
During the event period, freshly harvested asparagus from Biei Town will be sold directly daily at the following two facilities:
- Michi-no-Eki Biei "Oka no Kura" (1-9-21 Honcho, Biei Town, Kamikawa District, Hokkaido)
- Michi-no-Eki Biei "Shirogane Biruke" (Shirogane, Biei Town, Kamikawa District, Hokkaido)
Freshly harvested asparagus, delivered directly from farmers, arrives daily, and the shelves during this period will be packed with asparagus.
Asparagus is at its sweetest immediately after harvesting, offering a crisp and juicy texture. Its freshness gradually declines through the distribution process, so this "freshly harvested state" can only be enjoyed by visiting the production area.
At this event, the time from harvesting to sales is minimized to the extreme, offering asparagus "in its most delicious state right now." In other words, the taste born in the fields is delivered "live." Furthermore, the opportunity to experience various unique cultivation methods by farmers and the differences in taste among varieties is also an attraction.
## Limited-Time "Asparagus Gourmet" Dishes Also Available
The restaurant within Michi-no-Eki Biei "Oka no Kura" will offer special menus featuring seasonal asparagus. A wide range of seasonal delights will be available, from dishes that bring out the natural sweetness of the ingredient with simple preparation to full meals.
Crispy tempura made from freshly harvested asparagus, the popular Asparagus Green Soda from last year's festival, is returning this year. A new way to enjoy asparagus, dipping it in a rich onsen tamago (hot spring egg) sauce, is also proposed.
## 70 Years of History and the Baton of Agriculture Passed to the Next Generation
Asparagus cultivation in Biei Town began around 1956 and has developed as one of the important pillars of regional agriculture. "BIEI ASPARA FES 2026" overlays the image of the baton of cultivation being passed from the "legendary farmers" who have long supported the region to the "innovative new farmers" who continue to challenge themselves with new techniques and ideas. This event aims not just to be a harvest festival, but an opportunity to feel the history and future of regional agriculture.
## 70th Anniversary. A "Stage" Where the Baton Connects
Asparagus cultivation in Biei Town began around 1956 and celebrates its 70th anniversary in 2026. This event is not merely a harvest festival, but a "shared stage" where farmers who have created history and farmers who are pioneering the future stand together.
From the past to the present, and to the future. Through asparagus, visitors will experience the continuity and evolution of regional agriculture.
## Event Overview
- **Event Name**: BIEI ASPARA FES 2026
- **Period**: Friday, May 22, 2026 – Monday, June 22, 2026
- *Note: The start date may be postponed or the end date brought forward depending on harvesting conditions.*
- On Sunday, May 31, 2026, and Saturday, June 6, 2026, as event days, the first 100 visitors at each Michi-no-Eki will receive asparagus for tasting.
- **Content**:
- Daily direct sales of freshly harvested asparagus
- Provision of seasonal limited asparagus gourmet dishes
- Asparagus farmer talk show (planned)
- **Locations**:
- Michi-no-Eki Biei "Oka no Kura" (1-9-21 Honcho, Biei Town, Kamikawa District, Hokkaido)
- Michi-no-Eki Biei "Shirogane Biruke" (Shirogane, Biei Town, Kamikawa District, Hokkaido)
**Latest Information**: The latest event status and sales information will be disseminated periodically on each store's Instagram and official website.
For inquiries or requests for interviews regarding this matter, please contact the following:
## Company Overview
- **Company Name**: Biei Bussan Kosha Co., Ltd.
- **Location**: Honcho, Biei Town, Kamikawa District, Hokkaido