Yakiniku Higashiyama Shokudo (operated by Higashiyama Shokudo Co., Ltd., President: Gakuji Hamachi), a popular yakiniku restaurant in Shiojiri City, Nagano Prefecture, known for attracting meat lovers and long queues since its founding, has launched the sale of two types of frozen yakiniku bento boxes in June 2026 as a new business venture.

Yakiniku Higashiyama Shokudo URL: https://higashiyama-shokudo.com/

Enjoy the restaurant's 'signature taste' anytime, anywhere

Higashiyama Shokudo is beloved by locals and tourists alike for its carefully selected meat, the 'homemade secret sauce' preserved since its founding, and its casual dining atmosphere. In response to warm customer feedback such as 'We want to enjoy the restaurant's taste at home easily' and 'We'd like to send it to family living far away,' the company has decided to launch its first-ever frozen bento business.

While the restaurant has previously sold frozen marinated meat, this is the first time offering ready-to-heat frozen bento boxes that require no additional cooking.

For manufacturing, the company has partnered with 'Marunaka Shokuhin Co., Ltd.' in Chino City, Nagano Prefecture, known for its reliable food processing technology. Higashiyama Shokudo brought in its carefully selected meat and the prized 'secret sauce' prepared in-house to Marunaka's factory, successfully encapsulating the restaurant's quality directly into the frozen bento boxes. With just a microwave, customers can enjoy freshly cooked rice paired with juicy, sauce-coated yakiniku anytime.

Perfect for sudden meat cravings or as a small indulgence on busy days. Thanks to its long freezer life, it's also recommended as a staple item in your household freezer.

Product Lineup

1. Frozen Jingisukan Yakiniku Bento

Featuring 'Jingisukan,' a signature dish synonymous with Higashiyama Shokudo, transformed into a frozen bento. The lamb, known for its unique umami, is thoroughly infused with the garlic-rich secret sauce, creating an irresistibly addictive dish.

Price: ¥1,350 (tax included)

2. Frozen Special Pork Kalbi Yakiniku Bento

Generously featuring pork kalbi, known for its sweet marbling and tender texture. The savory grilled pork kalbi is perfectly coated with the secret sauce, resulting in a hearty, satisfying bento that appeals to all ages and genders.

Price: ¥1,350 (tax included)

Sales Locations

To make the product easily accessible, sales are available not only at select stores but also via 'frozen vending machines' that operate 24/7.

- Store Sales: Yakiniku Higashiyama Shokudo Main Store, Yakiniku Higashiyama Shokudo Azumino Matsukawa Store

- Vending Machine Locations: Select vending machines in the Chushin region of Nagano Prefecture

※ Specific vending machine locations are regularly updated and published on the official website of Yakiniku Higashiyama Shokudo Main Store (https://higashiyama-shokudo.com).

About Yakiniku Higashiyama Shokudo

Located in Shiojiri City, Nagano Prefecture, Higashiyama Shokudo is a popular yakiniku restaurant with a nostalgic Showa-era ambiance, cherished as a local favorite for decades. The restaurant is known for its unique 'Yoshitsune-nabe' (Yoshitsune pot), where vegetables are boiled in the center and meat is grilled around the edges. It offers fresh Jingisukan and high-quality meat, with the secret sauce coating the meat being a one-of-a-kind, unmatched flavor experience. The restaurant attracts multi-generational families and customers from neighboring prefectures, often forming long lines on weekends. The complimentary 'soft serve ice cream' served after meals has also become a famous attraction.

Currently, the company operates four stores in total, including two directly managed stores (Azumino Matsukawa and Minowa) and one franchise store in Chino.

[Store Information]

Store Name: Yakiniku Higashiyama Shokudo Main Store

Address: 1054-5 Higashiyama, Shiojiri City, Nagano Prefecture

Website: https://higashiyama-shokudo.com/

Access: Approximately 5 minutes from Shiojiri IC on the Nagano Expressway, or 10 minutes from Okaya IC

Store Name: Yakiniku Higashiyama Shokudo Azumino Matsukawa Store

Address: 5744-4 Matsukawa, Kitaaomori District, Nagano Prefecture

Website: https://higashiyama-shokudo-azuminomatsukawa.com/

Access: Approximately 25 minutes from Azumino IC on the Nagano Expressway

Store Name: Yakiniku Higashiyama Shokudo Minowa Store

Address: 8030-8 Nakaminowa, Minowa-machi, Kamiina-gun, Nagano Prefecture

Website: https://higashiyama-shokudo-minowa.com/

Access: Approximately 8 minutes from Ina-kita IC on the Chuo Expressway

[Business Hours]

Wednesday to Friday

11:30–14:30 (Last Order 14:00)

17:00–21:00 (Last Order 20:30)

Saturdays, Sundays, and Holidays

11:30–15:00 (Last Order 15:00)

16:30–21:00 (Last Order 20:30)

[Regular Holidays]

Mondays and Tuesdays (open if a holiday)

[Franchise Store Information]

Store Name: Yakiniku Higashiyama Shokudo Chino Store

Address: 6595-475 Koto-Hanamaki, Chino City, Nagano Prefecture

Website: https://www.higashiyama-shokudo-chino.com/

Access: Approximately 25 minutes from Suwa-Minami IC on the Chuo Expressway

[Company Overview]

Company Name: Higashiyama Shokudo Co., Ltd.

Address: 1-2-7 Jinmei-cho, Okaya City, Nagano Prefecture

Representative: Gakuji Hamachi

Established: Showa 48 (Founded: Showa 46)

URL: https://higashiyama-shokudo.com/

FACT BOX

  • Source: PR TIMES
  • Category: New Product