Effective People Communicate in 10 Seconds: 'Speak in a Word. The 1% Conversation Technique of Successful People' on Sale Thursday, May 14
The moment you're told, 'You talk too long, what's your point?', your mind goes blank. This book, systemized by an author who has observed several hundred business people, is based on the fact that 'the more effective a person is, the shorter their speech.'
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- 📰 Published: May 14, 2026 at 04:00
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'You talk too long. What's your point in the end?'
The moment you hear that, your mind goes blank—.
This is a book in which the author, who has observed hundreds of business people, systematizes the fact that 'the more competent people are, the shorter their conversations.'
Meetings, reports, consultations, small talk, emails... Your success at work is determined by your 'ability to get your point across in a single word.'
In this book, we thoroughly explain:
- Conclusion First
- Summarization Skills
- Structuring
- Audience's Perspective
- Instantly Understood 'Frameworks'
with concrete examples and ready-to-use phrases.
■ Table of Contents
Introduction: Taking the Easy Way Made it Clear in a Word
Chapter 1: Competent People Speak in a Word
Chapter 2: Communicating in a Word
Chapter 3: Eliciting a Word
Chapter 4: Thinking Before the Word
Chapter 5: Gaining Trust with a Word
Afterword
100 Ready-to-Use Methods for 'Speaking in a Word'
■ Author Bio
Keisuke Miyawaki
Born March 1991. Graduated from Rikkyo University.
Joined CyberAgent as a new graduate in 2014, working in web advertising for three years. Joined BASE, Inc. in 2017, where he was mainly in charge of app marketing as a marketer on the business side. Joined Bayme, Inc. as CMO in 2018, handling everything from the launch of B2B marketing to the management of the entire business team. Founded unname Inc. in 2019, providing marketing support to a total of about 50 companies.
Nikkei COMEMO Key Opinion Leader. Note Creation Award 2024 winner.
■ Book Information
- Title: 'Speak in a Word. The 1% Conversation Technique of Successful People'
- Author: Keisuke Miyawaki
- ISBN: 9784756924575
- Pages: 224
- Price: 1600 yen
- Format: B6, standard binding
- Amazon Link: https://amzn.asia/d/09Zn7hXA
■ Company Information
Asuka Publishing Co., Ltd.
2-11-5 Suido, Bunkyo-ku, Tokyo 112-0005
https://www.asuka-g.co.jp/
The moment you hear that, your mind goes blank—.
This is a book in which the author, who has observed hundreds of business people, systematizes the fact that 'the more competent people are, the shorter their conversations.'
Meetings, reports, consultations, small talk, emails... Your success at work is determined by your 'ability to get your point across in a single word.'
In this book, we thoroughly explain:
- Conclusion First
- Summarization Skills
- Structuring
- Audience's Perspective
- Instantly Understood 'Frameworks'
with concrete examples and ready-to-use phrases.
■ Table of Contents
Introduction: Taking the Easy Way Made it Clear in a Word
Chapter 1: Competent People Speak in a Word
Chapter 2: Communicating in a Word
Chapter 3: Eliciting a Word
Chapter 4: Thinking Before the Word
Chapter 5: Gaining Trust with a Word
Afterword
100 Ready-to-Use Methods for 'Speaking in a Word'
■ Author Bio
Keisuke Miyawaki
Born March 1991. Graduated from Rikkyo University.
Joined CyberAgent as a new graduate in 2014, working in web advertising for three years. Joined BASE, Inc. in 2017, where he was mainly in charge of app marketing as a marketer on the business side. Joined Bayme, Inc. as CMO in 2018, handling everything from the launch of B2B marketing to the management of the entire business team. Founded unname Inc. in 2019, providing marketing support to a total of about 50 companies.
Nikkei COMEMO Key Opinion Leader. Note Creation Award 2024 winner.
■ Book Information
- Title: 'Speak in a Word. The 1% Conversation Technique of Successful People'
- Author: Keisuke Miyawaki
- ISBN: 9784756924575
- Pages: 224
- Price: 1600 yen
- Format: B6, standard binding
- Amazon Link: https://amzn.asia/d/09Zn7hXA
■ Company Information
Asuka Publishing Co., Ltd.
2-11-5 Suido, Bunkyo-ku, Tokyo 112-0005
https://www.asuka-g.co.jp/