Yamashiroya Ryokan, Yufuin Onsen, Oita Prefecture (Left: President Kenji Ninomiya, Right: Proprietress Hiromi Ninomiya)

The '2026 Travelers' Choice Awards Best of the Best Hotels' has been announced, an honor granted only to the top 1% of accommodations worldwide based on the quality and quantity of traveler reviews collected over one year (from January to December of the previous year). In the 'B&B/Inn' category—which corresponds to Japan's ryokan sector—Yamashiroya Ryokan has achieved first place in Japan for the first time.

'2026 Travelers' Choice Awards Best of the Best Hotels' B&B/Inn Category (Ryokan Sector) (Japan)

https://www.tripadvisor.jp/TravelersChoice-Hotels-cInnsBB-g294232

This marks a rise in rank for Yamashiroya Ryokan, surpassing its previous highest position of #2 in Japan, awarded in 2024.

Globally, the ryokan ranks #5 in the 'B&B/Inn' category, achieving the #2 position in Asia.

'2026 Travelers' Choice Awards Best of the Best Hotels'

We believe this recognition reflects our consistent, heartfelt hospitality focused on providing guests with a sense of security and comfort, which has resonated with both domestic and international travelers.

We sincerely thank all our guests who have taken the time to review and support us. Moving forward, we remain committed to enhancing our hospitality to deliver even greater satisfaction. (Kenji Ninomiya, President, Yamashiroya Co., Ltd.)

(Reference)

Tripadvisor

A website and app specializing in traveler reviews and price comparisons for hotels, restaurants, tours, tickets, airlines, and cruises. Headquartered in Needham, Massachusetts, USA, Tripadvisor operates in 49 countries and 28 languages. It hosts over 1 billion reviews.

Book: 'Why Foreign Guests Keep Returning to a Small Mountain Ryokan' by Kenji Ninomiya (Asa Publishing) https://www.asa21.com/book/b650391.html

Yamashiroya's 'Proprietress's Secret Miso' https://yyamashiroya.official.ec/

[Contact]

Yamashiroya Ryokan (Yamashiroya Co., Ltd.) 0977-86-2462 (#1 in Japan for Ryokan Category on Tripadvisor's 2026 Travelers' Choice Awards) URL: https://e-yamashiroya.jp Email: yamashiroya310@gmail.com

FACT BOX

  • Source: PR TIMES
  • Category: 受賞