Traditional Confectionery 'Ganso Shachimonaka Honten' Sponsors Nagoya Entertainment Event 'OtoMABUSHI 2026'
Key facts
- Traditional Confectionery 'Ganso Shachimonaka Honten' Sponsors Nagoya Entertainment Event 'OtoMABUSHI 2026'
- Ganso Shachimonaka Honten, a 119-year-old confectionery shop, has announced its sponsorship of the Nagoya music and entertainment event 'OtoMABUSHI 2026.' Through product support for performers and SNS collaboration, they aim to connect local Nagoya culture with modern 'Oshi-katsu' (fan activity) culture.
- Source: PR Times
- Date: May 31, 2026
Direct answer
Ganso Shachimonaka Honten, a 119-year-old confectionery shop, has announced its sponsorship of the Nagoya music and entertainment event 'OtoMABUSHI 2026.' Through product support for performers and SNS collaboration, they aim to connect local Nagoya culture with modern 'Oshi-katsu' (fan activity) culture.
- Citation
- Traditional Confectionery 'Ganso Shachimonaka Honten' Sponsors Nagoya Entertainment Event 'OtoMABUSHI 2026' (May 31, 2026), PR Times
- Source
- PR Times
- Date
- May 31, 2026
Ganso Shachimonaka Honten, a 119-year-old confectionery shop, has announced its sponsorship of the Nagoya music and entertainment event 'OtoMABUSHI 2026.' Through product support for performers and SNS collaboration, they aim to connect local Nagoya culture with modern 'Oshi-katsu' (fan activity) culture.
📋 Article Processing Timeline
- 📰 Published: May 31, 2026 at 04:00
- 🔍 Collected: May 30, 2026 at 19:17
- 🤖 AI Analyzed: May 30, 2026 at 19:20 (2 min after Collected)
Ganso Shachimonaka Honten (Headquarters: Naka-ku, Nagoya, Aichi; Representative Director: Hanae Furuta) announces its sponsorship of 'OtoMABUSHI 2026,' a music and entertainment event showcasing the latest pop culture from Nagoya.
As a long-established confectionery shop founded 119 years ago in Nagoya—a city that has long nurtured a unique culture as a hub for the arts—we aim to support next-generation creators, influencers, and entertainment culture.
Through this initiative, we seek to create a new bridge connecting 'Oshi-katsu' (fan support activities) and 'expedition culture' (traveling for events) with Nagoya's traditional confectionery and regional heritage.
1. Background of Sponsorship: Nagoya's Entertainment Culture and 'Expedition Souvenirs'
Nagoya has fostered a unique culture for ages and has recently gained prominence as a city for entertainment and fan activities, attracting many people from across the country for live performances and events, such as the World Cosplay Summit.
Having connected with customers nationwide through social media, we decided to sponsor this event out of a desire to cheer on fans traveling to Nagoya and the performers and influencers chasing their dreams.
We hope Nagoya’s traditional signature sweet, 'Shachimonaka,' will become part of a memorable day as an 'expedition souvenir' to take home or as a gift ('sashire') for performers.
2. Sponsorship Details
- Official Logo Placement: Company logo on the event's official website.
- Product Provision: Providing company products to performing artists and influencers.
- Mutual SNS Promotion: Cross-promotion between the event's official account and our official X account (@shachimonaka).
3. 'OtoMABUSHI 2026' Event Overview
- Name: OtoMABUSHI 2026
- Date: September 21, 2026 (Mon/Holiday)
- Venues: Nagoya, Aichi (NAGOYA ReNY limited, Osu RADHALL, HOLIDAY NEXT NAGOYA, Entertainment Space RELATION)
- Organizer: OtoMABUSHI Executive Committee
4. Merging Tradition and Modern Culture
Our shop has continuously pursued initiatives beyond the framework of traditional Japanese sweets, such as our products being chosen as 'Shobu-oyatsu' (lucky snacks) by Shogi player Sota Fujii, and collaborations with SKE48 and Nagoya Grampus. This sponsorship is part of that effort, aiming to create new touchpoints between local and national audiences, and between traditional sweets and entertainment.
As a long-established confectionery shop founded 119 years ago in Nagoya—a city that has long nurtured a unique culture as a hub for the arts—we aim to support next-generation creators, influencers, and entertainment culture.
Through this initiative, we seek to create a new bridge connecting 'Oshi-katsu' (fan support activities) and 'expedition culture' (traveling for events) with Nagoya's traditional confectionery and regional heritage.
1. Background of Sponsorship: Nagoya's Entertainment Culture and 'Expedition Souvenirs'
Nagoya has fostered a unique culture for ages and has recently gained prominence as a city for entertainment and fan activities, attracting many people from across the country for live performances and events, such as the World Cosplay Summit.
Having connected with customers nationwide through social media, we decided to sponsor this event out of a desire to cheer on fans traveling to Nagoya and the performers and influencers chasing their dreams.
We hope Nagoya’s traditional signature sweet, 'Shachimonaka,' will become part of a memorable day as an 'expedition souvenir' to take home or as a gift ('sashire') for performers.
2. Sponsorship Details
- Official Logo Placement: Company logo on the event's official website.
- Product Provision: Providing company products to performing artists and influencers.
- Mutual SNS Promotion: Cross-promotion between the event's official account and our official X account (@shachimonaka).
3. 'OtoMABUSHI 2026' Event Overview
- Name: OtoMABUSHI 2026
- Date: September 21, 2026 (Mon/Holiday)
- Venues: Nagoya, Aichi (NAGOYA ReNY limited, Osu RADHALL, HOLIDAY NEXT NAGOYA, Entertainment Space RELATION)
- Organizer: OtoMABUSHI Executive Committee
4. Merging Tradition and Modern Culture
Our shop has continuously pursued initiatives beyond the framework of traditional Japanese sweets, such as our products being chosen as 'Shobu-oyatsu' (lucky snacks) by Shogi player Sota Fujii, and collaborations with SKE48 and Nagoya Grampus. This sponsorship is part of that effort, aiming to create new touchpoints between local and national audiences, and between traditional sweets and entertainment.
FAQ
What event does Genso Shachimochi Honpo sponsor?
We sponsor the music and entertainment event 'Oto MABUSHI 2026' originating from Nagoya.
When is 'Oto MABUSHI 2026' scheduled to take place?
It is scheduled for September 21, 2026 (Monday, a holiday).
Why did 'Genso Shachimochi Honpo' sponsor the event?
To support fans visiting Nagoya from all over Japan and the entertainment culture, and to promote Nagoya's traditions as 'travel souvenirs' and 'gifts'.
What are the specific sponsorship details?
We will display our logo on the official website, provide products to performers and staff, and collaborate through information dissemination on official social media.
What kind of company is Genso Shachimochi Honpo?
It is a traditional Japanese confectionery store founded in 1907, manufacturing and selling 'Shachi Mochi,' a representative confection of Nagoya.