[Sold Out Daily] 440,000 People Enthusiastic on SNS! A 119-Year-Old Traditional Japanese Confectionery Store's Seriously Made "Phantom Hitorijime Shortcake" Becomes a Hot Topic in Osu

Ganso Shachihoko Monaka Honten Co., Ltd. (Naka-ku, Nagoya City, Aichi Prefecture; Representative Director: Hanae Furuta) announces that its Western-style confectionery "Hitorijime Shortcake," sold exclusively at its main store, has received a huge response on social media, surpassing 440,000 impressions and 22,000 likes on its official X (formerly Twitter) account.

Currently, customers seeking this product are constantly visiting the Osu main store, and it has become a major topic, selling out daily.

1. Key Highlights of This Product

① The Gap: A 119-Year-Old "Traditional Japanese Confectionery Store" Challenges Itself with a Serious "Western-Style Confectionery"

The 119-year-old traditional Japanese confectionery store seriously considered the value of "a box opened for oneself" and developed the single-serving whole cake "Hitorijime Shortcake." The unexpected story of "a Japanese confectionery store's Western-style cake becoming a big hit" has attracted attention.

② SNS Enthusiasm Translates to a Real Store. A Limited Edition Only Available in Osu

By not offering mail order and intentionally limiting sales to the main store, the SNS buzz has translated into real-world excitement, with daily sell-outs.

③ Artisan Craftsmanship and Visual Appeal

The meticulous manufacturing process involves applying pure white cream to a small whole cake and topping it with strawberries. Customers are also delighted by the unique sight of "Shachihoko Monaka" and Western-style confectionery displayed side-by-side in the showcase, a scene unique to a long-established store.

Pure white cream, plump red strawberries.
Enjoy a fluffy, soft sponge cake all to yourself.

2. About the Product

Product Name
Hitorijime Shortcake

Price
¥990 (¥1,070 including tax)

Concept
"Small whole, big happiness"

Appearance
Small whole cake / white cream / strawberries / blueberries

Sales Location
Main store front

3. SNS Response

On April 19, 2026 (Sunday) at 9:17 AM, a post about the "New Product 'Hitorijime Shortcake'" was made on the official X account (@shachimonaka). As of April 25, the figures are as follows:

Metric
Value (as of April 25, 2026)

Impressions
446,500

Likes
22,135

Reposts
1,236

Bookmarks
461

Official X Account
@shachimonaka (approx. 63,000 followers)

4. About Ganso Shachihoko Monaka Honten

Main Store Founded in Meiji 40
Founded in 1907 (Meiji 40).

For over 100 years, the company has manufactured and sold confectionery modeled after the shachihoko, the symbol of Nagoya Castle. It has maintained traditional manufacturing methods and high-quality ingredients, and is widely recognized as a souvenir of Nagoya.

In recent years, under the theme of "fusion of tradition and innovation," the company has been actively engaged in innovative initiatives such as proactive information dissemination using SNS and collaboration projects.

5. Representative Director's Comment

Hanae Furuta (Representative Director)

"You might be surprised why our store, which has been making Japanese confectionery for 119 years, is now making shortcakes.

We seriously considered the value of 'a box opened for oneself' precisely because we are a long-established store. We aim for this product to be a reward for oneself, not for someone else.

The response on SNS was a pleasant surprise for us too. Please come to our Osu main store and experience 'Hitorijime' for yourself."

Our flagship product, "Ganso Shachihoko Monaka," has been around for over 100 years, attracting customers from neighbors to tourists.

6. Company Overview

Company Name
Ganso Shachihoko Monaka Honten Co., Ltd.

Representative
Hanae Furuta (Representative Director)

Founded
1907 (Meiji 40) / 119 years since founding

Flagship Product Creation
1921 (Taisho 10) "Ganso Shachihoko Monaka"

Head Office Location
2-4-8 Matsubara, Naka-ku, Nagoya City, Aichi Prefecture, 460-0017 Japan

Phone Number
052-321-1173

FAX
052-321-1273

Email
shachimonaka@gmail.com

Official Website
https://shachimonaka.com

Store Access
7 minutes walk from Osu Kannon Station Exit 3

Business Hours
Weekdays & Saturdays 9:00–17:30 / Sundays & Holidays 9:00–17:00 (Irregular holidays including New Year's)

Major Retailers
PLUSTA Nagoya Chuo / PLUSTA Gift Nagoya Chuo / JR Nagoya Takashimaya / Nagoya Castle Shop, etc.

7. Inquiries Regarding This Matter

Company Name
Ganso Shachihoko Monaka Honten Co., Ltd.

PR Contact
Senior Managing Director: Kenji Furuta

Phone Number
052-321-1173

Email
shachimonaka@gmail.com

Address
2-4-8 Matsubara, Naka-ku, Nagoya City, Aichi Prefecture, 460-0017 Japan

Interview Availability
Weekdays 10:00–17:00