Revolutionizing Taiyaki! Evolutionary Taiyaki Launching April 24 at 'Tennen Hyoka Soyogi' in Yamagata
Tennen Hyoka Soyogi, operated by Bon Murayama in Tendo City, Yamagata, will launch its new 'Evolutionary Taiyaki' on April 24, 2026. This patissier-crafted product features an exceptionally thick and fluffy texture with 9 different high-quality fillings.
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- 📰 Published: April 23, 2026 at 19:00
- 🔍 Collected: April 23, 2026 at 10:31
- 🤖 AI Analyzed: April 24, 2026 at 02:26 (15h 54m after Collected)
Bon Murayama Co., Ltd., founded in 1974 in Tendo City, Yamagata, as a confectionery shop, currently operates three locations. In 2023, they opened 'Tennen Hyoka Soyogi,' a shaved ice specialty shop using natural ice from Kakumoto Yatsuyoshi in the Southern Alps, Yamanashi. While previously only open for two months in summer, the shop is now launching 'Evolutionary Taiyaki' as a new product for the off-season, starting April 24, 2026.
The business hours are from 12:00 PM to 6:00 PM, with Thursdays and Fridays as regular holidays.
The newly created 'Evolutionary Taiyaki' boasts a visual presence unlike anything seen before. The key feature is the thick, fluffy batter that remains delicious even when cooled. It is filled with premium ingredients such as Hokkaido red beans and vanilla bean cream. The finished taiyaki is significantly thicker than standard ones, filled with generous portions of paste or cream that match the presence of the fluffy batter, making for a very satisfying treat.
At launch, there are 9 flavor variations: Premium Ogura Bean, Premium Vanilla with Vanilla Beans, Nishio Matcha Cream, Chocolate Cream with crispy flakes, Sweet Potato Paste using Beniharuka, An-Butter, and a cold version topped with fresh cream. Additionally, there are two exclusive eat-in items: a Strawberry Daifuku Taiyaki and a savory Egg Sandwich Taiyaki.
An opening sale will be held for three days on the 24th, 25th, and 26th. For every three taiyaki purchased, customers will receive a coupon for one free taiyaki of their choice, with no expiration date. The shop also features an eat-in space where customers can enjoy set menus including organic Japanese tea, iced coffee, or fruit-based soft drinks.
Looking ahead, Soyogi plans to continue evolving its lineup with cute mini taiyaki, taiyaki parfaits, and monthly special flavors. Keep an eye on 'Soyogi no Taiyaki' as it continues to redefine tradition.
The business hours are from 12:00 PM to 6:00 PM, with Thursdays and Fridays as regular holidays.
The newly created 'Evolutionary Taiyaki' boasts a visual presence unlike anything seen before. The key feature is the thick, fluffy batter that remains delicious even when cooled. It is filled with premium ingredients such as Hokkaido red beans and vanilla bean cream. The finished taiyaki is significantly thicker than standard ones, filled with generous portions of paste or cream that match the presence of the fluffy batter, making for a very satisfying treat.
At launch, there are 9 flavor variations: Premium Ogura Bean, Premium Vanilla with Vanilla Beans, Nishio Matcha Cream, Chocolate Cream with crispy flakes, Sweet Potato Paste using Beniharuka, An-Butter, and a cold version topped with fresh cream. Additionally, there are two exclusive eat-in items: a Strawberry Daifuku Taiyaki and a savory Egg Sandwich Taiyaki.
An opening sale will be held for three days on the 24th, 25th, and 26th. For every three taiyaki purchased, customers will receive a coupon for one free taiyaki of their choice, with no expiration date. The shop also features an eat-in space where customers can enjoy set menus including organic Japanese tea, iced coffee, or fruit-based soft drinks.
Looking ahead, Soyogi plans to continue evolving its lineup with cute mini taiyaki, taiyaki parfaits, and monthly special flavors. Keep an eye on 'Soyogi no Taiyaki' as it continues to redefine tradition.