Natural Smile Pizza's 3 Popular Items, Including No. 1 "Smile BEST 4," Join the "Pizza Set" Menu at Magic Pasta Ijuin Store

Three popular items from Natural Smile Pizza, including the No. 1 popular "Smile BEST 4," have been introduced as eligible items for the "Pizza Set" at Magic Pasta Ijuin Store.

Natural Smile LLC (CEO: Daisuke Hama, Headquarters: 2-48-8 Nakayama, Kagoshima City, Kagoshima Prefecture) announced that starting April 15, 2026, three popular items from its own brand "Natural Smile Pizza" will be added to the limited set menu at its operated "Magic Pasta Ijuin Store" as new options for the "Pizza Set". The three items added this time are "Smile BEST 4," "Smile Kids Burg," and "Mountain Cheese White Sauce." Natural Smile LLC operates the pizza takeout specialty store "Natural Smile Pizza" and "Magic Pasta Ijuin Store (Franchisee)."

With this addition, customers at Magic Pasta Ijuin Store can now choose three historically popular products from Natural Smile Pizza as part of the "Pizza Set," which can be utilized alongside pasta orders for the corresponding number of people. The set guide notes, "You can also choose pizzas from the separate menu sheet and from the bottom part here!" introducing "Smile BEST 4," "Smile Kids Burg," and "Mountain Cheese White Sauce" as eligible options.

Among them, the core product is Natural Smile Pizza's No. 1 popular item, "Smile BEST 4." According to a release distributed on March 28, 2026, based on sales data from the Nakayama main store, "Smile BEST 4" accounts for 23.7% of pizza sales, making it a highly popular item chosen for roughly 1 in 4 orders. The product allows you to enjoy four types on one quarter pizza: Margherita, Teriyaki Chicken Smile, Mochi & Mentai, and Hokkaido Potato.

Furthermore, the addition of these 3 items is an initiative to allow customers to enjoy the charm of Natural Smile Pizza's popular products within the Magic Pasta Ijuin Store. Natural Smile Pizza is holding a "Spring Smile Campaign" from March 1 to May 31, 2026, offering 7 popular items at special prices with "no coupons required," "all 7 items discounted," and "support for phone/in-store/mobile orders." As one of the target products for this campaign, "Smile BEST 4" is offered at a special M-size price of 980 yen (1,058 yen including takeout tax) and an L-size special price of 1,480 yen (1,598 yen including takeout tax).

Natural Smile Pizza is holding the "Spring Smile Campaign" from March 1 to May 31, 2026. Seven popular items including Smile BEST 4 are offered at special prices, and the tax-included prices in the image are for the 8% takeout tax.

The additionally included "Smile Kids Burg" is a pizza featuring hamburger steak as the main ingredient, making it easy for the whole family to enjoy, while the "Mountain Cheese White Sauce" uses three times the usual amount of MIX cheese, catering to cheese lovers. In the store guide, "Smile BEST 4" is offered only in M-size as a single item for 1,480 yen (1,628 yen incl. tax), "Smile Kids Burg" only in M-size for 1,380 yen (1,518 yen incl. tax), and "Mountain Cheese White Sauce" in S-size for 1,080 yen (1,188 yen incl. tax) and M-size for 1,480 yen (1,628 yen incl. tax).

The "Pizza Set" at Magic Pasta Ijuin Store includes a salad, soup bar, and drink bar for the number of people, allowing customers to share one pizza at a discounted rate. According to the guide, a 2-person S-size pizza set is "the price of 2 pastas + 980 yen (1,078 yen incl. tax)," a 2-person M-size pizza set is "the price of 2 pastas + 1,380 yen (1,518 yen incl. tax)," and a 3-person M-size pizza set is "the price of 3 pastas + 1,440 yen (1,584 yen incl. tax)." The 2-person S-size pizza set can be upgraded to an M-size for an additional 400 yen (440 yen incl. tax). Note that ordering pasta for the target number of people is required to use this set.

This initiative combines the product strength of Natural Smile Pizza with the in-store experience of Magic Pasta Ijuin Store. By structuring it so that popular pizzas can be shared alongside stone-roasted fresh pasta during family visits or dining with multiple people, the contents are designed to make the appeal of both brands feel closer and more accessible.

Magic Pasta Ijuin Store's "Magic Pasta Pizza Set." In addition to the set prices for 2 and 3 people, Smile BEST 4, Smile Kids Burg, and Mountain Cheese White Sauce are also guided as selection options.

Overview of Additional Target Products: Smile BEST 4
A quarter pizza where you can enjoy 4 popular types on one crust. Content: Margherita...