SHOKŪMA - Discover Producers Through Maps - New Direct-to-Consumer E-commerce Site Officially Opens

On July 1, 2026, DASH Inc. (Headquarters: 7F Kenjin Building, 1-24-6 Shinsui, Chuo-ku, Kumamoto City; Representative Director: Hironori Hamamoto) will launch "SHOKŪMA".

This new service aims to be a platform (direct-to-consumer site) connecting producers nationwide with consumers, serving as a "discovery-oriented" shopping service that delivers the producers' passion and regional stories behind the products.

For details, please visit the SHOKŪMA website.

Service Objectives and Background

In recent years, direct-to-consumer e-commerce has become widespread, making it easy to purchase specialty products from all over the country. On the other hand, many e-commerce sites are primarily "search-oriented," where users search for and purchase desired items.

SHOKŪMA was born with the aim of becoming a **"discovery-oriented" direct-to-consumer e-commerce site** that changes this norm.

Instead of searching by product name, users can explore regions on a map, encountering products while experiencing the passion and dedication of each producer, as well as the local scenery and culture. It offers a shopping experience where users can discover new producers and regional attractions, much like traveling.

"This land is why this flavor is born." "I want to support this person because they make it."

Creating encounters with such "people" and "regions" is the value that SHOKŪMA aims to provide.

Service Details

SHOKŪMA is a new discovery-oriented direct-to-consumer e-commerce site that features "map search" as its main search function.

Furthermore, each participating producer is provided with a dedicated management screen. This allows for integrated management of everything from product registration and editing to order management, shipping, and sales tracking, enabling producers to conduct online sales efficiently.

[Main Functions and Screens]

Map Search Function

Scrolling the map on a PC or smartphone displays information about producers in the visible region.

Users can encounter producers by exploring "places with memories," "places attractive for food," or "places of specialty products."

Producer Management Screen

▼ The following functions are included:

Producer Profile & Store Information

Product Listings

Order Management & Sales Management

Payment Management

Storytelling

Various SNS Integrations

Producer Introduction Page

This is the screen displayed to users, created from the management screen.

It allows producers to convey their dedication and passion, primarily through photos.

Product Page

A product page designed to intuitively convey the product's appeal, with images as the main focus, along with product details and the producer's thoughts freely posted.

Shipping costs and estimated delivery dates are also visible at a glance.

[Other Implemented Functions]

Cart & Purchase Function: Allows users to save desired items to a cart and purchase them with a credit card.

Producer Follow Function: Notifies users when followed producers list new products or post stories.

Review (Gochisousama) Function: Allows users to send a "thank you" message to producers after purchase.

SNS Integration Function: Allows users to navigate to SNS links posted by producers.

[Future Planned Functions]

Furusato Nozei (Hometown Tax Donation)

Experience Reservations

Successor Matching

Service Fees

SHOKŪMA adopts a success-fee-based model with no initial or monthly fixed fees, enabling producers to continuously expand their sales channels. The system only charges a sales commission when a sale is successfully completed, creating a fee structure that producers can use with peace of mind. Furthermore, a core philosophy of SHOKŪMA is to secure the maximum possible profit for producers. By reducing excessive intermediary costs, we aim to create an environment where producers can sell at appropriate prices.

Initial Registration Fee

Free

Monthly Usage Fee

Free

Product Listings

Unlimited

Sales Commission

15% (only upon successful sale)

*Selling Price

Freely determined

Future Development

SHOKŪMA is recruiting producers nationwide to participate as a platform that supports sales channel expansion for producers and creates new encounters with consumers.

Producers interested in listing their products can apply here: ▶ Application Form for Listing

Comments from Staff

Natsuki Hamamoto / Eira Hamamoto

This project is being undertaken by a brother and sister from Amakusa City, Kumamoto Prefecture.

"Good products always have a good story."

We want to increase encounters where people feel "I want to support them" by delivering the producers' passion and regional charm.

In fact, we have not outsourced any of the website production for this project.

What you see now as SHOKŪMA is the result of repeated trial and error, reflecting directly our own feelings when encountering producers and our hopes for their future.

We sincerely hope that many creators and buyers will use our service, and we will continue to evolve towards an even better service.