You can nap face-down in ramen. Taki-Ko Sewing develops a bowl-shaped bead cushion, realized through collaboration with 'Nagoya Spicy Ramen Shachirin Okazaki Store'.
Taki-Ko Sewing Co., Ltd., known for its HANALOLO bead cushion brand, has partnered with Nagoya Spicy Ramen Shachirin Okazaki Store to create a realistic, bowl-shaped bead cushion that replicates their popular 'Hormone Ramen.' This unique product, designed for users to nap face-down in the 'ramen,' aims to create merchandise that excites passionate fans. It will be a non-sale item for Shachirin's 3rd anniversary on May 5th.
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- 📰 Published: April 15, 2026 at 18:00
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You can nap face-down in ramen. Taki-Ko Sewing develops a bowl-shaped bead cushion, realized through collaboration with 'Nagoya Spicy Ramen Shachirin Okazaki Store'.
Reproduces Shachirin Okazaki Store's popular menu item "Hormone Ramen."
Taki-Ko Sewing Co., Ltd. (Okazaki City, Aichi Prefecture), which operates the bead cushion brand "HANALOLO," has developed a "bowl-shaped bead cushion" inspired by ramen bowls in collaboration with Nagoya Spicy Ramen Shachirin Okazaki Store.
This product is a bead cushion with a realistic graphic print of the popular menu item "Hormone Ramen," finished in a three-dimensional form that resembles the bowl itself. While round cushions with ramen patterns have existed before, the unique feature of this product is its planning to recreate not just the graphic but the actual shape of a ramen bowl.
It offers visual impact and practical usability as a cushion, with a particularly recommended use being to nap face-down in the ramen. It was developed as an item that you'd want to show off during your workplace lunch break.
Image: Image of napping face-down in ramen.
We want to create "merchandise that passionate fans can be 'enthusiastic' about."
Ramen shops have core fans who are strongly drawn to the taste of a single bowl and visit repeatedly.
On the other hand, merchandise for dining establishments often consists of ordinary items like T-shirts, towels, and stickers.
What Taki-Ko Sewing aimed for this time was:
"Merchandise that passionate fans can be 'enthusiastic' about."
Instead of just putting a logo on it, we wanted to realistically reproduce "ramen" itself, the symbol of the shop. This idea sparked the planning of this ramen cushion.
Quality that's mistaken for the real thing!
A collaboration project born from an encounter with the store owner, originating in Okazaki.
Nagoya Spicy Ramen Shachirin Okazaki Store is popular for its ramen, which has a delicious spiciness and an addictive quality that makes you want to eat it again.
This project was realized through an encounter between Shogo Takigawa, the third generation of Taki-Ko Sewing and a big fan of Shachirin, and Daisuke Aoki of Dice LLC, which operates Shachirin Okazaki Store.
The commercialization of the bowl-shaped cushion was inspired by Mr. Aoki's experience of a drunken customer falling asleep while eating ramen and ending up with their face in the spicy noodles.
This is a local collaboration born from the partnership of people doing business in the region.
Photo: Nagoya Spicy Ramen Shachirin Okazaki Store with HANALOLO logo.
Unsold item for the 3rd anniversary, a "rare prize" that's not easily obtainable.
With Mr. Aoki's desire to have customers who "truly love Shachirin use it," this product is planned as a non-sale item. It is envisioned as a prize for events celebrating Shachirin Okazaki Store's 3rd anniversary on May 5th.
Details will be announced soon on the Shachirin Okazaki Store Instagram.
Available in three sizes: Regular, Large, and Extra Large.
Photo: Ramen cushions in Extra Large, Large, and Regular sizes (from left).
About Taki-Ko Sewing Co., Ltd.
Taki-Ko Sewing Co., Ltd. is a manufacturing company that has been in business for over 50 years in Okazaki City, Aichi Prefecture. Since its founding, it has handled interior products and nursing care supplies. Currently, it leverages its technology to develop the bead cushion brand "HANALOLO."
Handmade by artisans, commitment to domestic production.
HANALOLO products are sewn one by one by artisans in our own factory in Okazaki. We are committed to using domestic fabrics, and we also produce the bead cushion filling in-house. Our strengths are the gentle feel achievable only with craftsmanship and the ability to respond to detailed customer needs, which mass production cannot offer.
Photo: Interior of the sewing factory.
Wearable cushion becomes a hot topic on social media.
In 2022, we released a "wearable bead cushion" that can be worn to envelop the entire body, which became a hot topic on social media and television. It gained attention as a "cushion that lets you relax anytime, anywhere," and became an opportunity for people to learn about Taki-Ko Sewing's planning capabilities and sewing technology.
Photo: Wearable bead cushion.
Taki-Ko Sewing does not stop at selling bead cushions.
Reproduces Shachirin Okazaki Store's popular menu item "Hormone Ramen."
Taki-Ko Sewing Co., Ltd. (Okazaki City, Aichi Prefecture), which operates the bead cushion brand "HANALOLO," has developed a "bowl-shaped bead cushion" inspired by ramen bowls in collaboration with Nagoya Spicy Ramen Shachirin Okazaki Store.
This product is a bead cushion with a realistic graphic print of the popular menu item "Hormone Ramen," finished in a three-dimensional form that resembles the bowl itself. While round cushions with ramen patterns have existed before, the unique feature of this product is its planning to recreate not just the graphic but the actual shape of a ramen bowl.
It offers visual impact and practical usability as a cushion, with a particularly recommended use being to nap face-down in the ramen. It was developed as an item that you'd want to show off during your workplace lunch break.
Image: Image of napping face-down in ramen.
We want to create "merchandise that passionate fans can be 'enthusiastic' about."
Ramen shops have core fans who are strongly drawn to the taste of a single bowl and visit repeatedly.
On the other hand, merchandise for dining establishments often consists of ordinary items like T-shirts, towels, and stickers.
What Taki-Ko Sewing aimed for this time was:
"Merchandise that passionate fans can be 'enthusiastic' about."
Instead of just putting a logo on it, we wanted to realistically reproduce "ramen" itself, the symbol of the shop. This idea sparked the planning of this ramen cushion.
Quality that's mistaken for the real thing!
A collaboration project born from an encounter with the store owner, originating in Okazaki.
Nagoya Spicy Ramen Shachirin Okazaki Store is popular for its ramen, which has a delicious spiciness and an addictive quality that makes you want to eat it again.
This project was realized through an encounter between Shogo Takigawa, the third generation of Taki-Ko Sewing and a big fan of Shachirin, and Daisuke Aoki of Dice LLC, which operates Shachirin Okazaki Store.
The commercialization of the bowl-shaped cushion was inspired by Mr. Aoki's experience of a drunken customer falling asleep while eating ramen and ending up with their face in the spicy noodles.
This is a local collaboration born from the partnership of people doing business in the region.
Photo: Nagoya Spicy Ramen Shachirin Okazaki Store with HANALOLO logo.
Unsold item for the 3rd anniversary, a "rare prize" that's not easily obtainable.
With Mr. Aoki's desire to have customers who "truly love Shachirin use it," this product is planned as a non-sale item. It is envisioned as a prize for events celebrating Shachirin Okazaki Store's 3rd anniversary on May 5th.
Details will be announced soon on the Shachirin Okazaki Store Instagram.
Available in three sizes: Regular, Large, and Extra Large.
Photo: Ramen cushions in Extra Large, Large, and Regular sizes (from left).
About Taki-Ko Sewing Co., Ltd.
Taki-Ko Sewing Co., Ltd. is a manufacturing company that has been in business for over 50 years in Okazaki City, Aichi Prefecture. Since its founding, it has handled interior products and nursing care supplies. Currently, it leverages its technology to develop the bead cushion brand "HANALOLO."
Handmade by artisans, commitment to domestic production.
HANALOLO products are sewn one by one by artisans in our own factory in Okazaki. We are committed to using domestic fabrics, and we also produce the bead cushion filling in-house. Our strengths are the gentle feel achievable only with craftsmanship and the ability to respond to detailed customer needs, which mass production cannot offer.
Photo: Interior of the sewing factory.
Wearable cushion becomes a hot topic on social media.
In 2022, we released a "wearable bead cushion" that can be worn to envelop the entire body, which became a hot topic on social media and television. It gained attention as a "cushion that lets you relax anytime, anywhere," and became an opportunity for people to learn about Taki-Ko Sewing's planning capabilities and sewing technology.
Photo: Wearable bead cushion.
Taki-Ko Sewing does not stop at selling bead cushions.