Former JR Nagoya Takashimaya PR Lead Natsuko Inukai to Speak at PR Seminar for SMEs

## Press Release Introductory Seminar

The Kasugai Chamber of Commerce (Kasugai City, Aichi Prefecture) is hosting a "Press Release Introductory Seminar" to help small and medium-sized enterprises (SMEs) develop new sales channels and strengthen their public relations capabilities.

This practical course covers everything from the basics of public relations to methods for creating press releases that attract media attention, making it ideal for businesses new to PR or those looking to promote their initiatives effectively.

### Background

Many SMEs possess excellent products and services but lack the know-how to communicate their value, resulting in insufficient recognition.

In this seminar, participants will learn how to identify "seeds of information" in their daily operations, organize them for the media, and develop the skills to broadly share their company's value.

### Seminar Features

- Clear explanation of the roles and basics of public relations
- Methods for organizing "communicable information" from a reporter's perspective
- Key points for keywords and expressions that capture media attention
- Introduction to practical press release cases that lead to media coverage

Through these sessions, participants can master the concept of "PR that builds credibility," which differs from traditional advertising.

### Event Details

- Event: Press Release Introductory Seminar
- Date/Time: July 8, 2026 (Wed) 13:30–15:00
- Venue: Kasugai Chamber of Commerce, 1F Conference Room (5-45 Toriimatsu-cho, Kasugai City, Aichi Prefecture)
- Fee: Free
- Capacity: 40 participants (first-come, first-served basis)
- Target: SMEs (open to both members and non-members)
- Registration: https://forms.cloud.microsoft/r/LFtHthzMxK
- Registration Deadline: June 30, 2026

### Instructor Profile

**Natsuko Inukai, Representative of Wo-one Co., Ltd.**

Inukai served as a PR lead at JR Nagoya Takashimaya for 15 years, with over 10,000 media interactions (about 500 per year). She contributed to over 3 billion yen in sales for the large-scale event "Amour du Chocolat." Since then, she has become an independent consultant, providing PR support and talent development for companies.

### Recommended For

- Those who want to engage in PR but don't know where to start
- Those who want to use their company's initiatives for customer acquisition and credibility building
- Those aiming to achieve media coverage and interviews

### Organizer & Contact

Kasugai Chamber of Commerce, DX Promotion Division
TEL: 0568-81-4141
MAIL: master@kcci.or.jp