The long-awaited 'Yukiyozuki Award Collection', a set comparing 3 historical types of 'Yukiyozuki' co-developed by Yukihana Lamy and Meiri Shurui, goes on sale Friday, April 24th!
Meiri Shurui is releasing the 'Yukiyozuki Award Collection', a tasting set of three IWC medal-winning sake varieties co-developed with Hololive VTuber Yukihana Lamy, for 13,500 yen on April 24th.
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- 📰 Published: April 25, 2026 at 05:00
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The long-awaited 'Yukiyozuki Award Collection', a set comparing 3 historical types of 'Yukiyozuki' co-developed by Yukihana Lamy and Meiri Shurui, goes on sale Friday, April 24th!
~A long-awaited 3-bottle tasting set that revives past models, allowing you to relive the journey of Yukihana Lamy and Yukiyozuki through sake.~
Meiri Shurui Co., Ltd. (Mito City, Ibaraki Prefecture; Representative Director: Takazo Kato) will begin selling the 'Yukiyozuki Award Collection', a special collaboration product with 'Yukihana Lamy' belonging to the female VTuber group 'Hololive' operated by Cover Corporation (Minato-ku, Tokyo; CEO: Motoaki Tanigo), on the Meiri Shurui brand site starting Friday, April 24th.
The 'Yukiyozuki Award Collection' to be released this time is a highly anticipated set that allows you to enjoy three successive types of Yukiyozuki at once. A long-awaited 3-bottle tasting set that revives past models, allowing you to relive the journey of Yukihana Lamy and Yukiyozuki through sake. Through this product, where you can experience the history of the series, you can fully appreciate the charm of Yukiyozuki.
[About the 'Yukiyozuki Award Collection']
The 'Yukiyozuki Award Collection' is the first set product that allows you to compare the 3 types of 'Yukiyozuki' sake born from 'Lamy's Sake Brewing Project'.
Past models are revived with respect for the sake that won medals at the IWC, one of the world's largest sake competitions.
Each sake brewed this spring is bottled in a 500ml bottle. It is a tasting set of 3 types of new sake that can be drunk in the best condition.
Please compare the 3 types of 'Yukiyozuki', each with different characteristics, filled with Yukihana Lamy's thoughts.
[About the flavors of the 3 types in the 'Yukiyozuki Award Collection']
The flavors of Yukiyozuki historically consist of 3 types: 'Daiginjo Yukiyozuki', 'Junmai Daiginjo Favorite Model', and 'Lightly Carbonated (Bi-happo) Yukiyozuki'.
'Daiginjo Yukiyozuki' is the first 'Yukiyozuki' released in 2021. Pursuing the best balance of sweetness and acidity, it is a traditional Daiginjo-style sake that everyone can find delicious. It won a Bronze Medal at IWC 2022.
'Junmai Daiginjo Yukiyozuki Favorite Model' was released in 2023, thoroughly pursuing Yukihana Lamy's preferences with the goal of creating 'sake she wants to drink for the rest of her life.' It resulted in a crisp, dry sake quality that can also be enjoyed warm. This also won a Bronze Medal at IWC 2023.
'Lightly Carbonated Yukiyozuki' is a model released in 2024. Aiming to be an entry-level sake, it features a sweet and sour taste so that even sake beginners can enjoy it, and the alcohol content was lowered to 13%. Furthermore, its greatest feature is the lightly carbonated finish. Finished for easier drinking, it is the perfect bottle as an introduction to sake. This won a Silver Medal at IWC 2025, the highest rank in 'Yukiyozuki' history.
The 'Yukiyozuki Award Collection' is a one-of-a-kind set where you can compare and enjoy their individually rich flavors.
[About the IWC (International Wine Challenge)]
The IWC is one of the world's largest wine and sake competitions held annually in London.
Since the 'SAKE category' was established in 2007, it has become a gateway to success for Japanese sake expanding overseas, making it an event with the greatest influence in the world as a sake judging competition.
The 'Yukiyozuki' series won Bronze Medals at IWC 2022 and IWC 2023, and a Silver Medal at IWC 2025. Medals have been won for all three models, achieving a triple crown.
All 3 types of this 'Yukiyozuki Award Collection' model will be submitted to IWC 2026.
This year, the judging panel usually held in London is scheduled to be held in Hiroshima, Japan.
Please look forward to it!
© International Wine Challenge2025/Keisuke IRIE
[About Lamy's Sake Brewing Project]
A project by Yukihana Lamy and Meiri Shurui aiming to 'convey the charm of sake to the world'. 'Yukiyozuki' is a bottle that Yukihana Lamy thought through from scratch, including the rice used, rice polishing ratio, yeast, and alcohol content. As a result, it won Bronze Medals at the world sake competition IWC 2022 and IWC 2023, and a Silver Medal at IWC 2025. Winning medals for all three models and achieving a triple crown. It has received high praise from the world, making it a one-of-a-kind collaboration.
[-Product Details-]
◆ Product Name: 'Yukiyozuki Award Collection'
◆ Retail Price: 500ml 3-type set: 13,500 yen (tax included)
◆ Category: Sake
◆ Label Illustration: Rokuheiki
◆ Sales Start Date: 202
~A long-awaited 3-bottle tasting set that revives past models, allowing you to relive the journey of Yukihana Lamy and Yukiyozuki through sake.~
Meiri Shurui Co., Ltd. (Mito City, Ibaraki Prefecture; Representative Director: Takazo Kato) will begin selling the 'Yukiyozuki Award Collection', a special collaboration product with 'Yukihana Lamy' belonging to the female VTuber group 'Hololive' operated by Cover Corporation (Minato-ku, Tokyo; CEO: Motoaki Tanigo), on the Meiri Shurui brand site starting Friday, April 24th.
The 'Yukiyozuki Award Collection' to be released this time is a highly anticipated set that allows you to enjoy three successive types of Yukiyozuki at once. A long-awaited 3-bottle tasting set that revives past models, allowing you to relive the journey of Yukihana Lamy and Yukiyozuki through sake. Through this product, where you can experience the history of the series, you can fully appreciate the charm of Yukiyozuki.
[About the 'Yukiyozuki Award Collection']
The 'Yukiyozuki Award Collection' is the first set product that allows you to compare the 3 types of 'Yukiyozuki' sake born from 'Lamy's Sake Brewing Project'.
Past models are revived with respect for the sake that won medals at the IWC, one of the world's largest sake competitions.
Each sake brewed this spring is bottled in a 500ml bottle. It is a tasting set of 3 types of new sake that can be drunk in the best condition.
Please compare the 3 types of 'Yukiyozuki', each with different characteristics, filled with Yukihana Lamy's thoughts.
[About the flavors of the 3 types in the 'Yukiyozuki Award Collection']
The flavors of Yukiyozuki historically consist of 3 types: 'Daiginjo Yukiyozuki', 'Junmai Daiginjo Favorite Model', and 'Lightly Carbonated (Bi-happo) Yukiyozuki'.
'Daiginjo Yukiyozuki' is the first 'Yukiyozuki' released in 2021. Pursuing the best balance of sweetness and acidity, it is a traditional Daiginjo-style sake that everyone can find delicious. It won a Bronze Medal at IWC 2022.
'Junmai Daiginjo Yukiyozuki Favorite Model' was released in 2023, thoroughly pursuing Yukihana Lamy's preferences with the goal of creating 'sake she wants to drink for the rest of her life.' It resulted in a crisp, dry sake quality that can also be enjoyed warm. This also won a Bronze Medal at IWC 2023.
'Lightly Carbonated Yukiyozuki' is a model released in 2024. Aiming to be an entry-level sake, it features a sweet and sour taste so that even sake beginners can enjoy it, and the alcohol content was lowered to 13%. Furthermore, its greatest feature is the lightly carbonated finish. Finished for easier drinking, it is the perfect bottle as an introduction to sake. This won a Silver Medal at IWC 2025, the highest rank in 'Yukiyozuki' history.
The 'Yukiyozuki Award Collection' is a one-of-a-kind set where you can compare and enjoy their individually rich flavors.
[About the IWC (International Wine Challenge)]
The IWC is one of the world's largest wine and sake competitions held annually in London.
Since the 'SAKE category' was established in 2007, it has become a gateway to success for Japanese sake expanding overseas, making it an event with the greatest influence in the world as a sake judging competition.
The 'Yukiyozuki' series won Bronze Medals at IWC 2022 and IWC 2023, and a Silver Medal at IWC 2025. Medals have been won for all three models, achieving a triple crown.
All 3 types of this 'Yukiyozuki Award Collection' model will be submitted to IWC 2026.
This year, the judging panel usually held in London is scheduled to be held in Hiroshima, Japan.
Please look forward to it!
© International Wine Challenge2025/Keisuke IRIE
[About Lamy's Sake Brewing Project]
A project by Yukihana Lamy and Meiri Shurui aiming to 'convey the charm of sake to the world'. 'Yukiyozuki' is a bottle that Yukihana Lamy thought through from scratch, including the rice used, rice polishing ratio, yeast, and alcohol content. As a result, it won Bronze Medals at the world sake competition IWC 2022 and IWC 2023, and a Silver Medal at IWC 2025. Winning medals for all three models and achieving a triple crown. It has received high praise from the world, making it a one-of-a-kind collaboration.
[-Product Details-]
◆ Product Name: 'Yukiyozuki Award Collection'
◆ Retail Price: 500ml 3-type set: 13,500 yen (tax included)
◆ Category: Sake
◆ Label Illustration: Rokuheiki
◆ Sales Start Date: 202