The 4th Boom is Here!! 30th Anniversary Tamagotchi x Pilkul 400 First Collaboration Realized! Popular Tamagotchi like Mametchi appear on 16 package types! Limited quantity release. Campaign to win popular products also held simultaneously

Nissin York Co., Ltd. (President: Kenji Maeda) is collaborating with "Tamagotchi," which celebrates its 30th anniversary this year and is gaining increasing momentum due to the recent Heisei Retro boom. They will implement the "Pilkul 400 x Tamagotchi Let's Continue Together! Campaign" starting May 10, 2026 (Sunday). This campaign will be held in conjunction with the release of the new "Pilkul 400" and "Tamagotchi" collaboration packages, which will be available in limited quantities starting May 11 (Monday). By purchasing eligible products and submitting an application, a total of 505 people will win luxurious Tamagotchi goods, such as the "Nui Pin Tamagotchi Paradise Complete BOX (12 types)" featuring cute puffy appliqué embroidery of all 12 types of characters including Mametchi and Mimitchi, and the popular "Puri Nui Puchi" products (Mametchi, Mimitchi, Kuchipatchi, Kuriten), some of which had previously sold out. Additionally, all applicants will receive an original smartphone wallpaper image. There are 16 types of collaboration packages in total. Eligible products include "Pilkul 400 65ml x 10" (Food for Specified Health Uses), "Sugar & Calorie 50% Off 65ml x 10", "Iron 65ml x 10", and "Ca&V 65ml x 10". Popular classic Tamagotchi characters like Mametchi and Kuchipatchi, as well as newly discovered Tamagotchi such as Myaoitchi and Irukkacchi, will appear on all 16 package types. https://www.pilkul.jp/cp26-400campaigns/ ■ About the "Pilkul 400 x Tamagotchi Let's Continue Together! Campaign" Tamagotchi was born in 1996, making this year, 2026, its 30th anniversary. In recent years, influenced by the "Heisei Retro" and "Heisei Joshi" boom, which has become a big topic mainly on social media, the popularity of Tamagotchi devices and related goods has re-emerged, especially among people in their 20s and 30s. Furthermore, it is now being enjoyed by parents and children across two generations. This time, the first collaboration campaign between the increasingly popular "Tamagotchi" and "Pilkul 400" has been realized. The nostalgic Tamagotchi that people played with as children, and now children and parents who are newly enjoying Tamagotchi. The collaboration was realized with the desire for both Tamagotchi fans and multi-generational families to incorporate the Pilkul 400 series, which contains lactic acid bacteria NY1301 strain that reaches the intestines alive, into their daily routine, just like taking care of Tamagotchi every day. We hope that people will enjoy collecting these collaboration packages and drinking the delicious product, contributing to the daily health of their families. By purchasing eligible products and applying, a total of 505 people will win popular Tamagotchi goods by lottery. https://www.pilkul.jp/cp26-400campaigns/ https://campaigns.pilkul400.jp/ 【Campaign Details】 ■ Application Period: May 10, 2026 (Sunday) 00:00 - June 20, 2026 (Saturday) 23:59 Receipt Validity Period: May 9, 2026 (Saturday) - June 20, 2026 (Saturday) *Eligible receipts are limited to those issued within this period. ■ Eligible Products: Pilkul 400 65ml x 10 Pilkul 400 Sugar & Calorie 50% Off 65ml x 10 Pilkul 400 Ca&V 65ml x 10 Pilkul 400 Iron 65ml x 10 Apply with 3 purchases ■ Application Method: Purchase three eligible "Pilkul 400" series products, enter the necessary information according to the application screen instructions, take a photo of your receipt, and upload the image to apply. ■ Prizes and Number of Winners: Nui Pin Tamagotchi Paradise Complete BOX (12 types): 5 winners *Image is for illustration purposes. This is a complete box of 12 types of cute puffy appliqué embroidered "Nui Pins" featuring Tamagotchi. It gathers popular classic Tamagotchi and newly discovered Tamagotchi that appear in the new Tamagotchi "Tamagotchi Paradise". The back has a safety pin, making it a fun item to attach to various places. Body size: Approximately 75mm height Characters: Mametchi, Mimitchi, Furawatchi, Myaoitchi, Jemitchi, Kuchipatchi, Irukkacchi, Kawazutchi, Ahoropatchi, Mendakotchi, Mongacchi, Hohohotchi Apply with 1 purchase ■ Application Method: Purchase one eligible "Pilkul 400" series product, enter the necessary information according to the application screen instructions, take a photo of your receipt, and upload the image to apply. ■ Prizes and Number of Winners: Puri Nui Puchi (Mametchi, Mimitchi, Kuchipatchi, Kuriten): 500 winners *Types cannot be chosen. Gift for all applicants: Original smartphone wallpaper image