Making Breakfast Fun! Nissin Cisco Holds Departure Ceremony for "Play, Eat, Cereal Hapimoni★Land", Harajuku-style Video Creator Shinako Appointed as "Hapimoni★Leader" to Spread the Joy of Breakfast! (Event Report)

Nissin Cisco Co., Ltd. (President: Michiaki Yamada) will hold a limited-time cereal tasting event, "Play, Eat, Cereal Hapimoni★Land", at Aeon Mall Makuhari New City, Ariake Garden, and Futakotamagawa Rise, starting Monday, March 30, 2026. To commemorate the event, a departure ceremony (media presentation) for "Play, Eat, Cereal Hapimoni★Land" was held at Shibuya Cast SPACE on Tuesday, March 24, 2026.

At the departure ceremony, Tomoyo Sekine, Brand Manager of the 1st Group in the Marketing Department of Nissin Cisco, introduced initiatives including the tasting event "Play, Eat, Cereal Hapimoni★Land". In addition, Harajuku-style video creator Shinako was appointed as the "Hapimoni★Leader" and spoke about the importance of breakfast and how to spend morning time. Furthermore, Shinako tasted a [Fruit Tart-style] cereal, which is a mix of "Goro-Gra Luxurious Fruit" and Shinako's recommended "Ciscorn Frost"—one of the menus actually offered at the "Play, Eat, Cereal Hapimoni★Land" tasting event—and extensively promoted its deliciousness and appeal.

■ Explanation of the project from Sekine, Nissin Cisco Marketing Department

"Making breakfast more fun and healthier. We want to solve the sense of obligation that breakfast must be eaten with the 'fun' of cereal."

First, Tomoyo Sekine, Brand Manager of the 1st Group in the Marketing Department of Nissin Cisco, took the stage and explained the overview of the project. Sekine stated, "Compared to lunch and dinner, breakfast tends to have a sense of obligation that it 'must be eaten'. Through our cereal business, Nissin Cisco has continued dietary education initiatives to convey the importance of breakfast and nutritional balance. This time, by utilizing the diverse flavors and visual appeal of Ciscorn and Goro-Gra, we will convey the message that 'breakfast is fun'." Regarding "Play, Eat, Cereal Hapimoni★Land" starting from Monday, March 30, she introduced it as a hands-on event where children can experience the appeal of cereal while having fun and naturally come to think that "breakfast is fun". She continued, "In addition to the main tasting of Nissin Cisco products, we have prepared a triangular hat slider of Ciscorn Boy, a colorful ball pool inspired by cereal dough and ingredients, and a photo spot where you can take pictures with a panel of Shinako. It is a place where anyone can enter and enjoy for free, so we hope you will come and experience the appeal of cereal."

■ Shinako appointed as "Hapimoni★Leader"!

Receiving the "Hapimoni★Logo-shaped Business Card", she expressed her enthusiasm, saying, "I want to convey that breakfast is not 'something you have to eat', but 'something you eat because it's fun'!"

Next, Shinako took the stage and spoke about her own mornings: "I tend to be rushed, but I absolutely eat breakfast and incorporate things that make me happy." She then spoke about the importance of "fun" in breakfast: "For breakfast, you can use your favorite plate, add cute toppings, or incorporate your favorite fruits. Just having those small points can help you spend your morning time positively." Following this, the appointment ceremony for Shinako as "Hapimoni★Leader" was held. Kana Fujii, Brand Manager of the 4th Group in the Marketing Department of Nissin Cisco, presented her with an original "Hapimoni★Logo-shaped Business Card" as proof of the start of spreading the joy of breakfast together. Explaining the reason for the appointment, Fujii said, "Shinako's creative expression is not only colorful and fun, but it also has the power to make everyone watching feel, 'I want to try it!' We felt that this is highly compatible with our desire to 'make breakfast a fun time', so we asked her to be a presence that spreads morning excitement." Shinako expressed her enthusiasm, saying, "I am very honored to be appointed as the Hapimoni★Leader. Through this event, I want to convey the idea of not 'having to eat breakfast properly', but 'eating it because it's fun'."

■ Shinako tastes the [Fruit Tart-style] cereal, an original menu that can be sampled at the event!

She commented, "It's great that you can eat this at the event! Everyone, please feel free to come and play at the event too!"

Finally, Shinako tasted the [Fruit Tart-style] cereal, a mix of "Goro-Gra Luxurious Fruit" and her recommended "Ciscorn Frost"—one of the actual menus offered at the tasting event. After taking a bite of the cereal, Shinako smiled and commented, "It's very delicious! The flavor of a fruit tart is spreading in my mouth!" At "Play, Eat, Cereal Hapimoni★Land", a variety of menus using Nissin Cisco's popular cereals such as "Ciscorn" and "Goro-Gra" are planned to be provided. After finishing the tasting, Shinako called on people to visit, saying, "It's great that you can eat this at the event! Not only can you eat delicious cereal, but there are also sliders and ball pools, so all Shinakokko (Shinako fans), please feel free to come and play!"

■ Event Overview

・Title: Nissin Cisco "Play, Eat, Cereal Hapimoni★Land" Departure Ceremony

・Date & Time: Tuesday, March 24, 2026. Media Presentation 13:30-14:08, Media Tasting 14:10-15:00

・Location: Shibuya Cast SPACE [1-23-21 Shibuya, Shibuya-ku, Tokyo 150-0002]

・Speakers: Tomoyo Sekine and Kana Fujii from Nissin Cisco Co., Ltd. Marketing Department, Harajuku-style video creator Shinako

・Contents: Project overview explanation / Guest appearance / Appointment ceremony / Guest tasting / Photo session / Representative questions (guest) / Tasting session for media

■ Guest Profile

Shinako

A Harajuku-style video creator who continuously creates buzzworthy sweets! On YouTube, she mainly posts ASMR videos, and the quirky and humorous sweets she creates in her videos are a hot topic. She is also active as a sweets producer, creating viral sweets at stores in Harajuku. Furthermore, she has been active as an artist since March 2024.

■ About "Play, Eat, Cereal Hapimoni★Land"

Hoping that children's morning times will become positive, we will hold the tasting event "Play, Eat, Cereal Hapimoni★Land" at 3 venues (8 days in total) to provide "an opportunity to look forward to breakfast", making them want to eat breakfast willingly. At the event, centered around tasting Nissin Cisco cereals, you can enjoy a balloon slider inspired by the hat worn by Ciscorn Boy, a colorful ball pool inspired by cereal dough and ingredients, and a photo spot where you can take pictures with a panel of Shinako. *Free admission

【Event Locations and Periods】

・Aeon Mall Makuhari New City Grand Court: Monday, March 30 to Wednesday, April 1, 10:00-18:00

・Ariake Garden Central Atrium Plaza: Saturday, April 4 to Sunday, April 5, 10:00-18:00

・Futakotamagawa Rise Galleria: Saturday, May 2 to Monday, May 4 (Holiday), 10:00-18:00

【About the Provided Menus】

We plan to offer the above 9 types of menus at "Play, Eat, Cereal Hapimoni★Land". For product details, please check the Nissin Cisco website.