Iodine Egg Hikari 50th Anniversary x Eiji Kotoge's 50th Birthday Celebration: Japan's First Branded Egg "Iodine Egg Hikari" Marks 50 Years! Eiji Kotoge of Viking, also turning 50 this year, Appointed as New CM Character

"Contributing to people's health and happiness through the cycle of life." With this social mission, the company operates businesses in various food-related areas, centering on four pillars: livestock feed, aquaculture feed, food (chicken eggs), and pet food. This press release announces the 50th anniversary of Japan's first branded egg, "Iodine Egg Hikari," and the appointment of Eiji Kotoge from the popular comedy duo Viking as its new commercial character. Kotoge-san, who is also celebrating his 50th birthday this year, will collaborate with the brand to generate excitement and connect with consumers through new advertising campaigns. This initiative highlights the brand's long-standing trust and its continuous effort to revitalize its image and reach a broader audience, emphasizing both its rich history and future endeavors.