Campaign Launch: The Movie Mononoke Chapter 3: Serpent God x Red Cross Blood Donation Collaboration!

The Tokyo Metropolitan Red Cross Blood Center has conducted collaboration campaigns twice in the past to coincide with the release of 'The Movie Mononoke.' During previous campaigns, the number of 'first-time donors' exceeded the same period of the previous year, showing that the collaboration served as a new gateway to blood donation.

Following the release of the third and final chapter, 'The Movie Mononoke Chapter 3: Serpent God,' a new collaboration campaign will be held at all blood donation venues across Tokyo.

◆ About 'The Movie Mononoke'
'Mononoke' has been deeply loved by fans since its TV broadcast in the 2000s. A completely new theatrical trilogy began in 2024. The first film, 'The Movie Mononoke: The Phantom in the Rain,' recorded an amazing long run. This was followed by the second chapter, 'The Phantom in the Rain: Fire Rat,' in March 2025. The series has received high praise both domestically and internationally, winning the Audience Award in the feature animation category at Canada's Fantasia International Film Festival for two consecutive films. Finally, in May 2026, the grand saga set in the mysterious 'Ooku' reaches its conclusion in the third chapter.

◆ Campaign Overview
To celebrate the release of 'The Movie Mononoke Chapter 3: Serpent God' on May 29, the Tokyo Metropolitan Red Cross Blood Center will hold this campaign from May 1 to July 5 at blood donation sites in Tokyo.

During this period, donors who register for the 'Loveblood' membership service and request participation will receive a B5 clear file featuring the main visual and an original 'Kenketsu-chan' inspired by the protagonist, Medicine Seller. These are limited to the first 4,000 donors.

◆ Blood Products Essential for Medicine: New Support from Younger Generations Needed
In Japan, many patients rely on blood products and plasma derivatives for treatment. These are supported by voluntary, unpaid blood donations from healthy individuals. However, due to the declining birthrate and aging population, the number of donors in their 10s to 30s has decreased by approximately 27% over the last decade. As most blood products are used for elderly medical care, the foundation of blood donation may be shaken. Recruiting new donors, especially among the inexperienced youth, is a crucial issue. This campaign aims to increase new donors and encourage those who participated in previous campaigns to continue their support.

◆ Implementation Details
Period: May 1 (Fri) – July 5 (Sun), 2026
Location: All blood donation rooms, buses, and open sites in Tokyo
Contents: Original B5 clear files for the first 4,000 donors meeting these criteria:
1. Express intent to participate at reception
2. Donate blood on the day
3. Registered for the 'Loveblood' service

Additionally, donors can enter a lottery for each donation. Prizes include B2 movie posters (not for sale) and original Mononoke goods.

*Clear file distribution ends when stock runs out, but lottery entries continue until the end of the campaign. Resale is strictly prohibited.