[A Challenge to Yakiniku Lovers Nationwide!] "Japan Traverse: Three Great Yakiniku Cities Collaboration Stamp Rally" Connecting Hokkaido, Nagano, and Okinawa is Back and Enhanced! Will There Be a Perfect Completionist This Year!?

Campaign Poster

A grand journey to explore yakiniku, from north to south, begins!

Last year, the "Yakiniku Tour Stamp Rally," a collaboration between Kitami City in Hokkaido, Iida City in Nagano Prefecture, and Ishigaki City in Okinawa Prefecture, each with its unique yakiniku culture, garnered significant attention. This year, we are pleased to announce its return.

This campaign aims to promote the charm of "local yakiniku" nationwide through a journey to these yakiniku meccas, creating a new travel style: "Yakiniku Travel." This year, the system has been enhanced to be even more accessible and enjoyable.

◆ Campaign Overview

Participation is possible by purchasing a "Stamp Rally Set" at designated sales points in each city.

Original merchandise from the council will be awarded as prizes based on the number of yakiniku experience stamps collected.

【Name】 3 Great Yakiniku Cities Stamp Rally

【Period】 June 1, 2026 - March 21, 2027

【Prize Application Deadline】 Valid for applications received by the secretariat by March 31, 2027

【How to Participate】

1 Purchase the "Yakiniku City Stamp Rally Set" at the sales points in each city.

2 Eat yakiniku at participating stores.

3 Collect stamps and mail the booklet.

【Yakiniku City Stamp Rally Set】

Price: 3,000 yen (tax included)

Contents: Stamp rally booklet, original T-shirt

【Prizes】 Stickers and merchandise will be presented according to the number of stamps collected from each city.

Prize Image

Official Original Merchandise: Golden Tongs (for those who complete all three cities)

【Organizer】 Rogical Inc.

【Cooperation】 Japan Traverse Yakiniku Collaboration Council

For detailed information on participating stores, sales locations in each city, and important notes, please check the official website.

◆ Local Yakiniku

【Kitami City, Hokkaido】 A culture born from the history of railways and meat processing plants. The Kitami style is to enjoy fresh pork offal and beef skirt steak with a "raw sauce" made from local onions, served without heating.

【Iida City, Nagano Prefecture】 Its appeal lies in the diversity of "cherishing and eating any kind of meat." A culture of enjoying various meats such as lamb, beef, and pork with a matured sauce flavored with garlic and chili peppers is deeply rooted.

【Ishigaki City, Okinawa Prefecture】 A gourmet experience unique to the southern islands awaits, where you can savor island-grown beef and pork, including "Ishigaki Beef" raised in the warm climate, with traditional Yaeyama salt and spices.

◆ Japan Traverse Yakiniku Collaboration Council

The Japan Traverse Yakiniku Collaboration Council is a municipal collaboration organization composed of three cities—Kitami City (Hokkaido), Iida City (Nagano Prefecture), and Ishigaki City (Okinawa Prefecture)—which have a high number of yakiniku restaurants per capita and possess unique yakiniku cultures ("local yakiniku"). Its activities aim to promote regional revitalization by energizing and disseminating the unique yakiniku culture of each region.

◆ Inquiries Regarding the Stamp Rally

Rogical Inc.

Email: nishino@rogical.jp

TEL: 0157-57-9636