Nihon Chokuhan to Sequentially Hold "HATSUNE MIKU EXPO 2026 North America" Linked POP UPs at 8 BOOKOFF USA Stores (April 24 - June 28, 2026)
Nihon Chokuhan will hold pop-up events at 8 BOOKOFF USA stores in conjunction with "HATSUNE MIKU EXPO 2026 North America" from April 24 to June 28, 2026, offering exclusive goods and interactive experiences.
📋 Article Processing Timeline
- 📰 Published: April 25, 2026 at 00:00
- 🔍 Collected: April 24, 2026 at 15:32
- 🤖 AI Analyzed: April 24, 2026 at 22:46 (7h 14m after Collected)
Nihon Chokuhan Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Akitaka Mizutani / hereinafter referred to as Nihon Chokuhan), as part of its efforts to evolve from a traditional general mail-order company into a "comprehensive service (WEB3.0)" company centered on "Entertainment, Global, and DX/Digital," will sequentially hold POP UP events linked to the "HATSUNE MIKU EXPO 2026 North America" at 8 BOOKOFF USA stores.
"HATSUNE MIKU EXPO" is Hatsune Miku's world tour series developed by Crypton Future Media. The 2026 North American tour will visit 15 cities over approximately 40 days starting with the Chicago performance on April 12, under the theme of "Candy Shop." Nihon Chokuhan will extend the excitement of this large-scale tour to storefronts in North America, providing a physical touchpoint where not only attendees but also fans unable to participate in the event can experience the worldview of Hatsune Miku.
■ Background of Implementation
Nihon Chokuhan has been collaborating with the BOOKOFF Group to design "experiences themselves" rather than just selling products through overseas pop-ups, cross-border EC, and IP/content-linked initiatives. By linking with the "HATSUNE MIKU EXPO 2026 North America" for this POP UP, we will create a place where people can interact with Hatsune Miku's worldview even outside the event venues, aiming to expand purchasing opportunities, generate secondary diffusion through SNS, and reach a wider casual audience.
Additionally, this will help drive foot traffic and encourage repeat visits to BOOKOFF USA stores, aiming to strengthen Japanese culture touchpoints in North America. BOOKOFF USA launched its business in the U.S. in 2000 and is currently expanding its operations primarily targeting local customers.
■ Event Overview
This project will be held sequentially at the following 8 BOOKOFF USA stores. All participating stores are physical locations listed on the official BOOKOFF USA website, expanding across Little Tokyo, Phoenix, Brooklyn, San Diego, Mesa, New York, Riverside, and Massapequa.
Schedule (Planned)
(1) Friday, April 24, 2026 - Sunday, May 10, 2026
- Little Tokyo Store (Los Angeles, CA)
- Phoenix Store (Phoenix, AZ)
(2) Friday, May 1, 2026 - Sunday, May 17, 2026
- Brooklyn Store (Brooklyn, NY)
(3) Friday, May 15, 2026 - Sunday, May 31, 2026
- San Diego Store (San Diego, CA)
- Mesa Store (Mesa, AZ)
(4) Friday, May 22, 2026 - Sunday, June 7, 2026
- New York Store (New York, NY)
(5) Friday, June 5, 2026 - Sunday, June 21, 2026
- Riverside Store (Riverside, CA)
(6) Friday, June 12, 2026 - Sunday, June 28, 2026
- Massapequa Store (Massapequa, NY)
■ Implementation Details
This POP UP plans to implement the following initiatives for attendees of "HATSUNE MIKU EXPO 2026 North America," Hatsune Miku fans, and North American users interested in anime, games, and J-POP culture.
1. Novelty gifts upon presenting "HATSUNE MIKU EXPO 2026 North America" tickets
By creating a pathway for event attendees to receive perks outside the venue, we will connect the tour's excitement to the in-store experience.
2. Installation of an interactive board featuring the "Piapro Wall" motif
We will set up an experiential board where visitors can freely draw illustrations and write messages, implementing a space for creation, empathy, and interaction centered around Hatsune Miku inside the store.
3. SNS posting campaign utilizing designated hashtags
We will encourage posts of venue photos and store experiences, and support the creation of UGC (User Generated Content) through the distribution of novelties such as stickers.
4. Sale of event-limited merchandise
In addition to limited goods linked to the "HATSUNE MIKU EXPO 2026 North America," we plan to sell event-limited apparel stickers in-store.
■ Key Points of Implementation
A design "enjoyable even for those who cannot attend the event"
This POP UP is structured not only to provide perks for tour attendees but also to be enjoyed by fans who couldn't participate in the event.
"MIKU EXPO" is a series that has expanded the world of Hatsune Miku not only through live concerts but also through exhibitions and related events. Nihon Chokuhan will bring that context into the store, creating "another entrance" for North American users.
In this project, special corners within the BOOKOFF USA stores will be set up...
"HATSUNE MIKU EXPO" is Hatsune Miku's world tour series developed by Crypton Future Media. The 2026 North American tour will visit 15 cities over approximately 40 days starting with the Chicago performance on April 12, under the theme of "Candy Shop." Nihon Chokuhan will extend the excitement of this large-scale tour to storefronts in North America, providing a physical touchpoint where not only attendees but also fans unable to participate in the event can experience the worldview of Hatsune Miku.
■ Background of Implementation
Nihon Chokuhan has been collaborating with the BOOKOFF Group to design "experiences themselves" rather than just selling products through overseas pop-ups, cross-border EC, and IP/content-linked initiatives. By linking with the "HATSUNE MIKU EXPO 2026 North America" for this POP UP, we will create a place where people can interact with Hatsune Miku's worldview even outside the event venues, aiming to expand purchasing opportunities, generate secondary diffusion through SNS, and reach a wider casual audience.
Additionally, this will help drive foot traffic and encourage repeat visits to BOOKOFF USA stores, aiming to strengthen Japanese culture touchpoints in North America. BOOKOFF USA launched its business in the U.S. in 2000 and is currently expanding its operations primarily targeting local customers.
■ Event Overview
This project will be held sequentially at the following 8 BOOKOFF USA stores. All participating stores are physical locations listed on the official BOOKOFF USA website, expanding across Little Tokyo, Phoenix, Brooklyn, San Diego, Mesa, New York, Riverside, and Massapequa.
Schedule (Planned)
(1) Friday, April 24, 2026 - Sunday, May 10, 2026
- Little Tokyo Store (Los Angeles, CA)
- Phoenix Store (Phoenix, AZ)
(2) Friday, May 1, 2026 - Sunday, May 17, 2026
- Brooklyn Store (Brooklyn, NY)
(3) Friday, May 15, 2026 - Sunday, May 31, 2026
- San Diego Store (San Diego, CA)
- Mesa Store (Mesa, AZ)
(4) Friday, May 22, 2026 - Sunday, June 7, 2026
- New York Store (New York, NY)
(5) Friday, June 5, 2026 - Sunday, June 21, 2026
- Riverside Store (Riverside, CA)
(6) Friday, June 12, 2026 - Sunday, June 28, 2026
- Massapequa Store (Massapequa, NY)
■ Implementation Details
This POP UP plans to implement the following initiatives for attendees of "HATSUNE MIKU EXPO 2026 North America," Hatsune Miku fans, and North American users interested in anime, games, and J-POP culture.
1. Novelty gifts upon presenting "HATSUNE MIKU EXPO 2026 North America" tickets
By creating a pathway for event attendees to receive perks outside the venue, we will connect the tour's excitement to the in-store experience.
2. Installation of an interactive board featuring the "Piapro Wall" motif
We will set up an experiential board where visitors can freely draw illustrations and write messages, implementing a space for creation, empathy, and interaction centered around Hatsune Miku inside the store.
3. SNS posting campaign utilizing designated hashtags
We will encourage posts of venue photos and store experiences, and support the creation of UGC (User Generated Content) through the distribution of novelties such as stickers.
4. Sale of event-limited merchandise
In addition to limited goods linked to the "HATSUNE MIKU EXPO 2026 North America," we plan to sell event-limited apparel stickers in-store.
■ Key Points of Implementation
A design "enjoyable even for those who cannot attend the event"
This POP UP is structured not only to provide perks for tour attendees but also to be enjoyed by fans who couldn't participate in the event.
"MIKU EXPO" is a series that has expanded the world of Hatsune Miku not only through live concerts but also through exhibitions and related events. Nihon Chokuhan will bring that context into the store, creating "another entrance" for North American users.
In this project, special corners within the BOOKOFF USA stores will be set up...