[Opening Today, May 7] Japan Matcha Export Organization (JMEX) Exhibits at ICBS 2026, Malaysia's Largest Cafe & Beverage Exhibition. Full-Scale Appeal to Southeast Asian Market as a Specialized Matcha Wholesaler
Japan Matcha Export Organization (JMEX) is exhibiting at the International Cafe & Beverage Show 2026 (ICBS 2026) in Kuala Lumpur, Malaysia, starting today, May 7. As a specialized matcha wholesaler, JMEX aims to fully appeal to the Southeast Asian market, emphasizing Halal certification and a robust logistics system through local partnerships.
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- 📰 Published: May 7, 2026 at 20:40
- 🔍 Collected: May 7, 2026 at 12:01
- 🤖 AI Analyzed: May 7, 2026 at 12:36 (34 min after Collected)
Japan Matcha Export Organization Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director: Akogare Kato; hereinafter "JMEX"), a company engaged in the wholesale and export of matcha, is pleased to announce its exhibition at booth number 1060 at the International Cafe & Beverage Show 2026 (ICBS 2026), Southeast Asia's largest cafe and beverage exhibition, which opened today, May 7 (Wednesday), 2026, in Kuala Lumpur, Malaysia.
ICBS 2026 symbolizes the rapid growth of the tea and matcha market in Southeast Asia. As a specialized wholesaler and exporter of matcha, JMEX will promote its stable supply solutions for Japanese matcha to local cafes, hotels, food manufacturers, and distributors, highlighting its Halal certification compliance and logistics system through its network of local partners in Southeast Asia.
■ Exhibition Overview
Exhibition Name: International Cafe & Beverage Show 2026 (ICBS 2026)
Dates: May 7 (Wednesday) - May 9 (Friday), 2026 (3 days)
Venue: Kuala Lumpur Convention Centre (KLCC) / Kuala Lumpur, Malaysia
Booth Number: 1060
Organizer: Montgomery Asia
Scale: Approximately 150 exhibitors, approximately 7,000 visitors (announced by organizer)
Official Website: https://intl-cbs.com/
■ Background of Exhibition: Expanding Southeast Asian Matcha Market and Demand for Specialized Wholesalers
In Southeast Asia, particularly Malaysia, the consumption of matcha-based beverages and sweets is rapidly expanding, especially among millennials and Gen Z. The RTD (Ready-to-Drink) tea market in Malaysia is projected to grow at an average annual rate (CAGR) of approximately 6.4%.
Meanwhile, local commercial buyers have voiced the following concerns:
- Difficulty finding reliable sources for Japanese matcha
- Desire to stably secure Halal-compliant matcha, which is essential in the Malaysian and Indonesian markets
- Need to simplify export operations to Southeast Asia, including customs clearance and logistics
- Desire for optimal grade proposals tailored to specific uses
JMEX, as a specialized matcha wholesale partner addressing the challenges of commercial buyers in Southeast Asia, will use this exhibition to build relationships with local cafes, hotels, food manufacturers, and distributors.
■ Three Strengths Promoted by JMEX
① Specialized Wholesaler and Exporter of Matcha
JMEX is a specialized wholesaler and exporter of matcha (powdered matcha and tencha). Unlike general Japanese food trading companies, JMEX boasts deep expertise in matcha grades, origins, and uses, offering optimal matching tailored to specific applications. We have established a system to support local buyers from the product development phase, offering matcha suitable for lattes, baked goods, or drinking.
② Halal Certification Compliance to Meet Southeast Asian Market Needs
Regarding Halal certification, which is crucial in Southeast Asia, especially in the Malaysian and Indonesian markets, JMEX has established a partnership system with Halal-certified manufacturing partners. We can procure through certification routes that meet the regulatory requirements of the importing country and issue COAs (Certificates of Analysis), providing smooth support for local buyers' product design and distribution requirements.
③ Stable Supply System to Southeast Asia through Direct Ties with 80 Domestic Companies and Local Partner Network
Leveraging direct transaction networks with over 80 producers and processors from 7 major domestic production areas (Kyoto Uji, Kagoshima, Shizuoka, Fukuoka Yame, Aichi Nishio, Miyazaki, Mie) and an annual supply capacity exceeding 300 tons, we ensure stable year-round supply. Additionally, we have established a cooperative network with local partner companies in Southeast Asia, offering a comprehensive solution that includes local logistics operations such such as customs clearance, warehousing, and delivery, which is a significant differentiating factor.
For service overview, please see here:
d149434-13-e3c3670a4374a44acb8e267095a0a7a9.pdf
■ Initiatives in the Southeast Asian Market
JMEX already has export experience to over 40 countries, with a track record of transactions with businesses in Thailand, Indonesia, Singapore, and Vietnam within the Southeast Asian region. For the Malaysian market, we will use this exhibition as an opportunity to formally establish trading relationships with local cafe chains, hotels, food manufacturers, and distributors.
For buyers in the Southeast Asian region, the following system is available:
ICBS 2026 symbolizes the rapid growth of the tea and matcha market in Southeast Asia. As a specialized wholesaler and exporter of matcha, JMEX will promote its stable supply solutions for Japanese matcha to local cafes, hotels, food manufacturers, and distributors, highlighting its Halal certification compliance and logistics system through its network of local partners in Southeast Asia.
■ Exhibition Overview
Exhibition Name: International Cafe & Beverage Show 2026 (ICBS 2026)
Dates: May 7 (Wednesday) - May 9 (Friday), 2026 (3 days)
Venue: Kuala Lumpur Convention Centre (KLCC) / Kuala Lumpur, Malaysia
Booth Number: 1060
Organizer: Montgomery Asia
Scale: Approximately 150 exhibitors, approximately 7,000 visitors (announced by organizer)
Official Website: https://intl-cbs.com/
■ Background of Exhibition: Expanding Southeast Asian Matcha Market and Demand for Specialized Wholesalers
In Southeast Asia, particularly Malaysia, the consumption of matcha-based beverages and sweets is rapidly expanding, especially among millennials and Gen Z. The RTD (Ready-to-Drink) tea market in Malaysia is projected to grow at an average annual rate (CAGR) of approximately 6.4%.
Meanwhile, local commercial buyers have voiced the following concerns:
- Difficulty finding reliable sources for Japanese matcha
- Desire to stably secure Halal-compliant matcha, which is essential in the Malaysian and Indonesian markets
- Need to simplify export operations to Southeast Asia, including customs clearance and logistics
- Desire for optimal grade proposals tailored to specific uses
JMEX, as a specialized matcha wholesale partner addressing the challenges of commercial buyers in Southeast Asia, will use this exhibition to build relationships with local cafes, hotels, food manufacturers, and distributors.
■ Three Strengths Promoted by JMEX
① Specialized Wholesaler and Exporter of Matcha
JMEX is a specialized wholesaler and exporter of matcha (powdered matcha and tencha). Unlike general Japanese food trading companies, JMEX boasts deep expertise in matcha grades, origins, and uses, offering optimal matching tailored to specific applications. We have established a system to support local buyers from the product development phase, offering matcha suitable for lattes, baked goods, or drinking.
② Halal Certification Compliance to Meet Southeast Asian Market Needs
Regarding Halal certification, which is crucial in Southeast Asia, especially in the Malaysian and Indonesian markets, JMEX has established a partnership system with Halal-certified manufacturing partners. We can procure through certification routes that meet the regulatory requirements of the importing country and issue COAs (Certificates of Analysis), providing smooth support for local buyers' product design and distribution requirements.
③ Stable Supply System to Southeast Asia through Direct Ties with 80 Domestic Companies and Local Partner Network
Leveraging direct transaction networks with over 80 producers and processors from 7 major domestic production areas (Kyoto Uji, Kagoshima, Shizuoka, Fukuoka Yame, Aichi Nishio, Miyazaki, Mie) and an annual supply capacity exceeding 300 tons, we ensure stable year-round supply. Additionally, we have established a cooperative network with local partner companies in Southeast Asia, offering a comprehensive solution that includes local logistics operations such such as customs clearance, warehousing, and delivery, which is a significant differentiating factor.
For service overview, please see here:
d149434-13-e3c3670a4374a44acb8e267095a0a7a9.pdf
■ Initiatives in the Southeast Asian Market
JMEX already has export experience to over 40 countries, with a track record of transactions with businesses in Thailand, Indonesia, Singapore, and Vietnam within the Southeast Asian region. For the Malaysian market, we will use this exhibition as an opportunity to formally establish trading relationships with local cafe chains, hotels, food manufacturers, and distributors.
For buyers in the Southeast Asian region, the following system is available: