Japan Healthmate Co., Ltd. (President and CEO: Ikuhiro Shiraishi; headquarters: Aoi-ku, Shizuoka City, Shizuoka Prefecture), a cosmetics brand promoting skincare and makeup products focused on "natural gel" that is gentle on the skin and enhances natural beauty, as well as promoting health awareness, heat stress care, and self-care for working individuals under the brand name Emuart Cosmetics, conducted an "On-Site Skin Diagnosis" session on June 18, 2026, at Shizuoka Shell Petroleum Sales Co., Ltd. in Shizuoka City, targeting six staff members as part of their employee wellness initiatives.

This event welcomed not only head office staff but also participants from retail locations.

Through visualizing individual skin conditions, the session offered participants an opportunity to reevaluate their skin and daily skincare routines, as well as reflect on the importance of taking time to care for themselves.

About Shizuoka Shell Petroleum Sales Co., Ltd.

Founded in 1949, Shizuoka Shell Petroleum Sales Co., Ltd. is a locally rooted company celebrating its 77th year in business.

Centered on its gasoline station operations, the company provides diverse services supporting local lifestyles, including vehicle inspections, car washes, and solar power generation.

Operating under the motto "A company loved by everyone," the company values personal interactions with each customer and delivers service that truly connects on a human level.

From our visit, we felt the warm atmosphere and genuine care for people conveyed naturally through the staff’s thoughtful preparations and hospitality.

We were also impressed by the company’s flexibility—while honoring its 77-year history, it actively embraces new initiatives. Their enthusiastic cooperation in the on-site skin diagnosis, and the evident enjoyment of participating staff, clearly reflected a corporate culture that values its employees.

Address: 2-1-1, Chamachi, Aoi-ku, Shizuoka City, Shizuoka Prefecture

Phone Number: 054-254-1566

Official Website: https://shizuokashellsekiyu.com/

On-Site Skin Diagnosis Event Highlights

The session was conducted at the company’s headquarters for six staff members.

Using a skin-imaging camera, skin texture, dryness, pores, and other conditions were assessed. Participants received personalized advice on daily skincare routines such as cleansing and moisturizing tailored to their individual skin conditions.

Many participants shared that they previously:

"Just quickly applied toner and called it done"

"Followed self-taught cleansing methods"

However, after learning proper techniques for toner absorption and effective cleansing, they responded positively:

"Ah, I see!"

"I’ll start paying attention from today onward."

Male participants also showed interest in skincare after hair removal and asked about personalized routines, reflecting growing awareness of beauty and self-care.

Parallels Between Car and Skin Care?

One memorable moment was the lively discussion around the similarities between car maintenance and skincare.

Some participants, who have long cherished and carefully maintained their vehicles, shared insights such as:

・Gently washing with foam

・Protecting against UV rays

These parallels sparked engaging conversations about common care principles between cars and skin.

Using cars as an analogy made skincare concepts more relatable for male participants, leading to moments of genuine understanding and agreement.

Additionally, one participant noted:

"Since I work in customer service, I do pay attention to my appearance."

This highlighted a thoughtful commitment to personal presentation, especially important in client-facing roles.

Comments from Participating Staff

💬 "As a man, I realized there were aspects of skincare I knew nothing about. Hearing that skin care is similar to maintaining a car’s paint job really resonated with me."

💬 "I’ve always struggled with skin breakouts and felt lost about cleansing and skincare. It was great to have someone listen and address my concerns."

💬 "I’ve never had a skin diagnosis before, so I was really happy to hear, 'Your skin texture is quite fine.'"

💬 "I used to think applying toner quickly was enough. From now on, I’ll follow the proper method I learned today!"

Comment from Executive Director, Chitomi Yamanashi

"It was particularly memorable to see staff members, who normally don’t pay much attention to skincare, happily share that their skin condition was better than they expected!"

"While appearance isn’t everything, we believe it’s one way of expressing what’s within. Caring for one’s skin is a step toward caring for oneself, which ultimately extends to caring for others. We sincerely appreciate the opportunity to provide our staff with a brighter, more positive experience."

Key Takeaways from This Initiative

The on-site skin diagnosis not only helped participants understand their skin conditions but also created valuable "time to focus on oneself."

In the midst of busy work schedules, personal care often takes a backseat. However, understanding one’s skin and reassessing skincare habits is a meaningful way to practice self-care.

We were especially grateful for the feedback from Executive Director Chitomi Yamanashi, who noted that "this session gave our staff a brighter, more uplifting experience."

At Emuart Cosmetics, we value using skin diagnosis not only to raise beauty awareness but also to inspire greater health and self-care awareness among working professionals.

Moving forward, we will continue collaborating with local businesses to help create healthier, more fulfilling work environments where individuals can thrive.

About the Corporate "On-Site Skin Diagnosis"

Emuart Cosmetics offers "On-Site Skin Diagnosis" visits to companies, aiming to enhance employee self-care and health awareness through visualizing skin conditions.

The skin diagnosis is not intended to judge skin quality, but rather to help individuals understand their current skin condition.

It serves as a meaningful opportunity for employees to reflect on their skin and lifestyle habits amid busy schedules. Currently offered in a pilot format primarily to companies in Shizuoka Prefecture.

[Upcoming Events]

From July 2026 onward, we plan to continue conducting "On-Site Skin Diagnosis" sessions, primarily with companies in Shizuoka Prefecture, to jointly promote health awareness and self-care among working individuals.

Company Overview

Japan Healthmate Co., Ltd. (Emuart Cosmetics)

Address: 2-2-12, Mabuchi, Suruga-ku, Shizuoka City, Shizuoka 422-8063

Representative Director: Ikuhiro Shiraishi

Company Profile: https://store.emuart.jp/pages/company Emuart Cosmetics Website: https://store.emuart.jp/

FACT BOX

  • Source: PR TIMES
  • Category: 企業活動