Nippon TV's Smartphone Content Boutique 'VIRAL POCKET' Challenges New Video Expression with Generative AI
Nippon TV's VIRAL POCKET launched 'The Unseen Beauty', a project where visually impaired individuals act as directors, turning their auditory imaginations into a music video using Generative AI.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 19:00
- 🔍 Collected: April 8, 2026 at 10:31
- 🤖 AI Analyzed: April 20, 2026 at 17:28 (294h 56m after Collected)
This project, 'The Unseen Beauty', is an initiative by Nippon TV's smartphone content boutique 'VIRAL POCKET' in co-creation with Generative AI creator Akihiro Miyagi (belonging to KANA-L HOLDINGS) to challenge the possibilities of new video expression utilizing Generative AI.
Focusing on perception and sensibility that do not rely on sight, 4 visually impaired individuals belonging to ePARA Inc. (hereafter ePARA)—a company working to discover the individuality of people with disabilities and create opportunities for their social participation—participated as video directors. Each verbalized the images that expanded from sound, and brought them to life as video through the Generative AI handled by Mr. Miyagi.
The subject matter features the song 'CROWN' by the human beatbox crew SARUKANI, constructing a story based on the interpretations of the participants. Furthermore, by reconstructing the music to match the worldview of the video, an expression where sound and video mutually influence each other was attempted.
This project focuses on the creative potential born from ideas that do not rely on sight, seeking a new form of video production expanded by Generative AI.
The music video has been released worldwide since Wednesday, April 8, on SARUKANI's official YouTube (URL: https://youtu.be/PtCzVhUE57s) and The Unseen Beauty special website (https://epara.co.jp/unseen_beauty/).
Focusing on perception and sensibility that do not rely on sight, 4 visually impaired individuals belonging to ePARA Inc. (hereafter ePARA)—a company working to discover the individuality of people with disabilities and create opportunities for their social participation—participated as video directors. Each verbalized the images that expanded from sound, and brought them to life as video through the Generative AI handled by Mr. Miyagi.
The subject matter features the song 'CROWN' by the human beatbox crew SARUKANI, constructing a story based on the interpretations of the participants. Furthermore, by reconstructing the music to match the worldview of the video, an expression where sound and video mutually influence each other was attempted.
This project focuses on the creative potential born from ideas that do not rely on sight, seeking a new form of video production expanded by Generative AI.
The music video has been released worldwide since Wednesday, April 8, on SARUKANI's official YouTube (URL: https://youtu.be/PtCzVhUE57s) and The Unseen Beauty special website (https://epara.co.jp/unseen_beauty/).
FAQ
What is 'The Unseen Beauty' project?
It is a project led by Nippon TV where four visually impaired individuals serve as video directors, verbalize the imagery evoked by sound, and use generative AI to create visual content.
What song is featured in the video?
The song 'CROWN' by the human beatbox crew 'SARUKANI' is used and has been restructured to fit the visual world of the video.
Where can I watch this music video?
It is available worldwide on SARUKANI's official YouTube channel and the 'The Unseen Beauty' special website from April 8th.