Amway Foundation Japan Joins Kids' Door Food Support Program

The Amway Foundation Japan (7-1 Udagawacho, Shibuya-ku, Tokyo; Chairman: Jiafeng Tong) has announced its participation in the food support program operated by certified NPO Kids' Door, targeting children and families in economic need, with the cooperation of Amway Japan Corporation (7-1 Udagawacho, Shibuya-ku, Tokyo; President: Irina Mensikova).

(Left) Irina Mensikova, President of Amway Japan Corporation; (Center) Yumiko Watanabe, Chairperson of Kids' Door; (Right) Jiafeng Tong, Chairman of The Amway Foundation Japan

Child poverty remains one of Japan’s most pressing social issues. During long school holidays, many children lose access to school lunches, making it difficult for economically disadvantaged families to ensure stable meals.

The 'Tomorrow HOPE Project' was launched in 2022 to address child poverty by supporting scholarship programs for students pursuing their dreams.

Now, as part of the Tomorrow HOPE initiative, the foundation is joining Kids' Door’s 'Family Support' program, specifically its summer food assistance initiative.

This program aims to establish a sustainable system for delivering food support to families in need. With support from Amway Japan Corporation, Amway employees and members will volunteer in packaging and distribution activities, officially launching this summer under the theme 'Bringing Health to Children.'

Yumiko Watanabe, Chairperson of certified NPO Kids' Door, said: 'During summer break, many children go without proper meals and cannot afford to use air conditioning. While sending a few food items may seem small, we’ve received feedback from families saying, ‘Now that we’ve received supplies, we can keep going a little longer.’ We are deeply grateful for the support reaching families in need.'

Jiafeng Tong, Chairman of The Amway Foundation Japan, stated: 'The Tomorrow HOPE Project addresses child poverty through dual support in health and education. Our partnership with Kids' Door is a crucial step in bringing this vision to society, contributing to an environment where children can grow healthily and hold hope for the future.'

Photo: Volunteers packaging support kits containing Amway food and daily necessities

In June, ahead of the official launch, the foundation donated products for 100 sets under Kids' Door’s 'Family Support Food Shipment' program. In July, the foundation will fund half of the planned 3,500 households for the 'Summer Food Support' program, while Amway Japan will donate an equivalent number of product sets, including personalized letters to each household.

Moving forward, the foundation will continue to collaborate with stakeholders to support children’s physical and mental well-being and healthy development.

■ About Certified NPO Kids' Door

Established in 2009, Kids' Door has been working to address child poverty in Japan. It operates 'place-based learning centers' in Tokyo, surrounding areas, Miyagi, and Kobe, offering free tutoring and life support including meals for children from low-income families, from elementary to high school students and school dropouts. Since 2020, amid the surge in struggling families during the pandemic, Kids' Door launched the 'Kids' Door Family Support' system, providing nationwide support including information, food, stationery, and employment assistance for caregivers.

■ Overview of The Amway Foundation Japan

To support recovery from the Great East Japan Earthquake, Amway Japan Corporation launched the 'Remember HOPE Project' in 2012. In 2013, it established The Amway Foundation Japan to ensure transparent, long-term support. To date, the foundation has built seven community houses in the three disaster-affected prefectures (Iwate, Miyagi, Fukushima). Since September 2022, it has launched the 'Tomorrow HOPE Project' to combat child poverty.

Headquarters: 7-1 Udagawacho, Shibuya-ku, Tokyo (within Amway Japan Corporation)

Established: October 1, 2013

Chairman: Jiafeng Tong

Activities:

1. Tohoku Recovery Support: Construction of community houses and regional exchange activities in the three Tohoku disaster-affected prefectures

2. Child Poverty Support: Health and educational support for children and youth in economic need

3. Regional Revitalization Support: Agricultural and other initiatives to promote regional regeneration and employment

■ About Amway

Amway is the world’s No.1 direct selling company by sales※1. Headquartered in Ada, Michigan, it operates in over 100 countries and regions. Committed to helping people live healthier, more fulfilling lives, Amway offers a wide range of everyday-use products. Top-selling brands include Nutrilite™ (world’s No.1 vitamin and dietary supplement brand by sales※2), Artistry™ (ranked in Japan’s top 5 among foreign skincare brands※3), and eSpring™ kitchen water purifiers (world’s No.1 by sales※4). In Japan, Amway offers over 200 products. As part of its social contribution, Amway has supported the 'Remember HOPE' project for disaster recovery and launched the 'Tomorrow HOPE Project' in September 2022 to combat child poverty.

※1 Based on the 2025 Global 100 ranking by Direct Selling News

※2 Global Data research: http://gdretail.net/amway-claims/

※3 Survey by TPC Marketing Research Co., Ltd., April 2024

※4 Based on 2024 global sales data by Verifone Market Research