Amway Japan Launches 'my LAB PLUS BY nutrilite™', a Gut Microbiome Analysis and Personal ProBio™ Service, on May 19
Amway Japan launched the next-generation personalized service 'my LAB PLUS BY nutrilite™' on May 19, 2026. Based on a strategic partnership with HEM Pharma, it offers a personalized solution combining gut microbiome analysis, lifestyle advice, and optimal probiotics for each individual.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 20:00
- 🔍 Collected: May 19, 2026 at 11:31
- 🤖 AI Analyzed: May 21, 2026 at 14:52 (51h 21m after Collected)
Amway Japan G.K. (Headquarters: 7-1 Udagawa-cho, Shibuya-ku, Tokyo; President: Irina Menshikova) launched the next-generation personalized service 'my LAB PLUS BY nutrilite™' from its nutritional supplement brand 'Nutrilite™' on May 19, 2026.
Aiming to contribute to extending healthy life expectancy, a social challenge in Japan, Amway has focused on the gut microbiome—a central element of health—and announced a strategic partnership with HEM Pharma last year.
Amway has co-developed 'my LAB PLUS BY nutrilite™' by combining the expertise of 'Nutrilite™,' which has integrated phytonutrients and science for over 90 years, with the proprietary microbiome analysis technology PMAS from HEM Pharma. The service proposes the most suitable type for each individual from six varieties of Personal ProBio™ and provides lifestyle advice. It is a personalized solution that reads the body's internal conditions through science to guide people toward better health choices.
Product Features:
1. Simple 3-Step Process for Personalized Choices
Composed of three steps: 'Examine, Know, Start.' It aims to guide individuals toward 'choices right for you' rather than 'choices for everyone.'
- Examine: Send a stool sample to the lab to analyze your gut microbiome.
- Know: Learn the trends of your microbiome through an analysis report.
- Start: Incorporate the selected Personal ProBio™ and lifestyle advice based on health habit questionnaires into your daily life to begin healthy habits tailored to you.
2. Analysis Service Visualizing the Gut Microbiome
It focuses on types and quantities of gut bacteria and the balance of short-chain fatty acids to visualize microbiome health scores and trends. Additionally, lifestyle advice based on health habit questionnaires is delivered via a dedicated app.
3. Scientific Approach Based on Long-term Collaborative Research
Developed through years of joint research between Nutrilite™ and HEM Pharma. Six highly effective products were created after verifying over 3,200 combinations of 40 types using the proprietary PMAS technology, strictly selected based on safety and utility from over 300 strains.
4. Designed for the Entire Gut Microbiome
Personal ProBio™ contains 2-6 bacterial strains (5 billion live good bacteria) suitable for the Japanese gut environment, along with dietary fiber and oligosaccharides.
Pricing:
- my LAB PLUS BY nutrilite™ Microbiome Analysis Service: Standard Retail Price 32,210 JPY / Member Price 23,860 JPY
- my LAB PLUS BY nutrilite™ Personal ProBio™ (6 types): Standard Retail Price 7,970 JPY / Member Price 5,900 JPY
Aiming to contribute to extending healthy life expectancy, a social challenge in Japan, Amway has focused on the gut microbiome—a central element of health—and announced a strategic partnership with HEM Pharma last year.
Amway has co-developed 'my LAB PLUS BY nutrilite™' by combining the expertise of 'Nutrilite™,' which has integrated phytonutrients and science for over 90 years, with the proprietary microbiome analysis technology PMAS from HEM Pharma. The service proposes the most suitable type for each individual from six varieties of Personal ProBio™ and provides lifestyle advice. It is a personalized solution that reads the body's internal conditions through science to guide people toward better health choices.
Product Features:
1. Simple 3-Step Process for Personalized Choices
Composed of three steps: 'Examine, Know, Start.' It aims to guide individuals toward 'choices right for you' rather than 'choices for everyone.'
- Examine: Send a stool sample to the lab to analyze your gut microbiome.
- Know: Learn the trends of your microbiome through an analysis report.
- Start: Incorporate the selected Personal ProBio™ and lifestyle advice based on health habit questionnaires into your daily life to begin healthy habits tailored to you.
2. Analysis Service Visualizing the Gut Microbiome
It focuses on types and quantities of gut bacteria and the balance of short-chain fatty acids to visualize microbiome health scores and trends. Additionally, lifestyle advice based on health habit questionnaires is delivered via a dedicated app.
3. Scientific Approach Based on Long-term Collaborative Research
Developed through years of joint research between Nutrilite™ and HEM Pharma. Six highly effective products were created after verifying over 3,200 combinations of 40 types using the proprietary PMAS technology, strictly selected based on safety and utility from over 300 strains.
4. Designed for the Entire Gut Microbiome
Personal ProBio™ contains 2-6 bacterial strains (5 billion live good bacteria) suitable for the Japanese gut environment, along with dietary fiber and oligosaccharides.
Pricing:
- my LAB PLUS BY nutrilite™ Microbiome Analysis Service: Standard Retail Price 32,210 JPY / Member Price 23,860 JPY
- my LAB PLUS BY nutrilite™ Personal ProBio™ (6 types): Standard Retail Price 7,970 JPY / Member Price 5,900 JPY
FAQ
Where can I purchase my LAB PLUS BY nutrilite™?
It is available through the official Amway Japan website or authorized Amway business owners.
How do I receive the analysis results?
You will receive a dedicated analysis report, and lifestyle advice will be delivered via a dedicated app.
What is included in Personal ProBio™?
It contains 2-6 strains of beneficial bacteria suitable for the Japanese gut environment, dietary fiber, and oligosaccharides.